ASOS customers got an ominous notification this morning. Here's what the retailer is telling users.

Business Insider by 2 min read 38x views
ASOS customers got an ominous notification this morning. Here's what the retailer is telling users.

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A Los Angeles ASOS salesfloor.

ASOS and Snowflake the two confirmed to Business Insider that they're examining the Tuesday dawn event that led to a rogue app notification. Gonzalo Marroquin/Getty Images for Nordstrom and ASOS

Some ASOS shoppers opened their phones Tuesday dawn to discover a troubling notification declaring "ASOS HACKED."

"Dear ASOS DPO and IT, we have completely compromised the Snowflake instance," a notification from the fast-fashion retailer said, according to multiple screenshots posted to social media. "Engage alongside us, or we volition leak it."

The notification, which arrived on phones at about 10 a.m. in London, ASOS confirmed to Business Insider, included a nexus to a Telegram chat.

ASOS hacked, never deleted my fee methods so quick looool https://t.co/ZLnkMRoieU

— Air-Rio (@vxleri0) October 6, 2026

"We are examining unauthorised action involving third-party platforms that we use to communicate alongside customers," ASOS stated in a statement. "We took contiguous act to restrict admission to the notification platforms and are operating alongside our inner and external expert advisers, as fine as all applicable authorities."

The business stated essential individual data of ASOS shoppers, including names and communication details, may have been accessed. The retailer stated that it does not accept payment-card data or document passwords were affected.

Snowflake, the cloud-data company named in the message, stated it had started an inquiry following learning of the notification. "At this time, we can study that we have established no colony of the Snowflake platform," a business spokesman said.

ASOS stated its website and app were functioning normally in the meantime.

The Tuesday event appears to be the latest in a cord of cybersecurity attacks on UK-based companies. Last year, automaker Jaguar-Land Rover close downward manufacturing for five weeks following a ransomware attack, during retailer Marks & Spencer had to close downward its online shop following a hack.

Ben Shimkus is a newsman for the Business News desk. He writes concerning cars, transportation, retail, and jobs. Ben's reporting has appeared in Rolling Stone, The Verge, Automotive News, USA Today, AutoBody News, LGBTQ Nation, TopSpeed, and Out Magazine. He's additionally held personnel penning positions at The U.S. Sun and the Daily Mail. He graduated from NYU alongside a Master's in reporting in 2024. Email Ben at [email protected] or communication him privately on Signal at bshimkus.41. 

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