Apple Will 'Watch Everything Burn' When AI Bubble Bursts

Aug 01, 2026 04:08 AM - 3 hours ago 4

I would opportunity they will simply cod each the disposable profits

MacRumors interviewed AI professional Ed Zitron, writer of the Where’s Your Ed At newsletter and big of the Better Offline podcast, astir what could hap to Apple if the costly AI infrastructure roar collapses. Zitron based on that Apple is comparatively good insulated because it has spent acold little connected information centers than rivals specified arsenic Microsoft, Google, and Amazon. He said the institution could usage the downturn to make selective acquisitions, though it might simply proceed operating mostly arsenic before. “I deliberation they will beryllium connected the sidelines and watch everything burn,” Zitron said. Here’s an excerpt from the report: 

If the bubble deflates the measurement you expect (write-downs, excessively overmuch compute supply, perchance OpenAI cratering), tin you locomotion america done what that would really look for illustration for Apple? Does thing break for iPhone users, aliases does Apple mostly watch it hap from the sidelines? Could it moreover use Apple?

I deliberation things would look overmuch the aforesaid for Apple. I deliberation they will beryllium connected the sidelines and watch everything burn. I could spot them doing immoderate prime acquisitions arsenic things statesman to collapse, but I could besides spot them do nothing.

I deliberation Apple is successful a very weird spot astatine the moment. The Vision Pro was a dud, but it was besides the astir absorbing and future-forward point I’ve seen anyone put retired successful a while. If they were smart, they’d tread h2o and descend arsenic overmuch money into making that arsenic mini arsenic humanely imaginable — nary matter really agelong it takes — because the full AI bubble is simply a consequence of everybody moving retired of hypergrowth ideas, mostly because we’re level retired of caller interfaces.

Source: Ed Zitron via MacRumors

NB: Those who do not study history are doomed to repetition it. The history of computing is 1 of the easiest to study since it’s truthful caller and good documented. We don’t person to behaviour archeology aliases infer from scraps of written works. The group who lived and worked done that play are mostly still live and we tin inquire them questions. Still, Zirton misses a fewer points…

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