Description
When Ron Johnson joined Apple in 2000, he was tasked alongside evolving the brand's bodily stores. Apple Stores eventually grew into retailing giants, but at the period they were a risky bet, as accepted knowledge predicted online buying would substitute in-person stores.
Johnson's new book, "Shop Different," particulars the scheme rearward the stores and offers a broad appearance at Johnson's retailing career. In this live Q&A alongside Business Insider's Ana Altchek, he discusses his period at Apple and explains what it was akin to activity alongside Steve Jobs. He additionally answers spectator questions concerning retailing strategies, leadership, and more.
When Ron Johnson joined Apple in 2000, he was tasked alongside evolving the brand's bodily stores. Apple Stores eventually grew into retailing giants, but at the period they were a risky bet, as accepted knowledge predicted online buying would substitute in-person stores.
Johnson's new book, "Shop Different," particulars the scheme rearward the stores and offers a broad appearance at Johnson's retailing career. In this live Q&A alongside Business Insider's Ana Altchek, he discusses his period at Apple and explains what it was akin to activity alongside Steve Jobs. He additionally answers spectator questions concerning retailing strategies, leadership, and more.
