Apple squashes EU beef with new App Store rules

Aug 18, 2026 11:48 PM - 1 hour ago 2

Apple is erstwhile again overhauling App Store rules successful the European Union, which the institution says will resoluteness its “disagreements pinch the Commission complete business position and replacement distribution.” As portion of the changes, each developer that distributes apps will beryllium moved to a azygous group of business terms, and integer transactions for apps distributed extracurricular of the App Store will beryllium taxable to a Core Technology Commission interest of 5 percent.

The caller position spell into effect connected October 1st. They will see a 26 percent committee for App Store apps that usage Apple’s in-app acquisition system, aliases a 20 percent interest for developers utilizing alternate costs providers. Developers must besides salary a 15 percent committee connected purchases that nexus retired of the app. Apple will trim these rates for developers successful the App Store Small Business Program, Mini Apps Partner Program, aliases Video Partner Program.

With the caller terms, developers tin connection some in-app purchases and replacement costs systems successful the EU. However, developers must support the costs options they take for 12 months “to supply consistency and clarity for users,” Apple says.

There’s besides a 5 percent Core Technology Commission connected integer transactions successful apps distributed connected third-party app stores and the web. Apple will nary longer complaint an first acquisition fee, shop services fee, aliases the Core Technology Fee, a €0.50 per download interest that applied to apps for each yearly instal complete 1 million.

Web distribution is only disposable successful the EU, Apple says, and the institution has eligibility requirements successful spot for who tin really run a third-party app marketplace complete the web, for illustration being a publically traded institution aliases having completed a financial audit from a “licensed accountant.”

Apple changed its App Store rules past twelvemonth to comply pinch the Digital Markets Act (DMA), a group of rules regulating Big Tech. The institution has remained critical of the regulations and was fined past twelvemonth after the Commission recovered that its App Store “anti-steering” practices violated the DMA. Apple lost its bid to exclude the App Store and iOS from the DMA past month.

Apple’s updates besides see caller kid information features for the EU. Kids apps successful the App Store can’t person links to websites for finishing transactions, and Apple won’t fto App Store apps nexus retired to websites for a acquisition if a personification is nether 13 years old. Users nether 18 will person to get support from a genitor aliases guardian erstwhile trying to make a acquisition utilizing an replacement costs method wrong an App Store app.

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