A caller study from The Information cites “multiple people” progressive successful making parts for Apple’s Vision Pro headset to opportunity that accumulation plans person been scaled backmost successful caller months. This follows a Tim Cook question and reply published this play by WSJ. Magazine, wherever he said, “Obviously I’d for illustration to waste more,” but acknowledged that “At $3,500, it’s not a mass-market product.”
That aligns pinch The Information’s previous study from this summer, saying Apple has shifted its strategy to attraction connected making a cheaper headset, which could vessel arsenic soon arsenic adjacent year.
According to the report, the institution that does the last assembly of Vision Pro headsets has been warned accumulation could upwind down successful November.
There are caveats, including that accumulation could ramp up if request increases for immoderate reason, and that a early exemplary could usage immoderate of the aforesaid parts but pinch an upgraded processor.
In April, expert Ming-Chi Kuo said Apple had cut Vision Pro shipment estimates for 2024 to betwixt 400,000 and 450,000 units. The Information cites an worker of the assembler, Luxshare, who said it has made betwixt 500,000 to 600,000 headsets since accumulation started past year, suggesting Apple whitethorn person capable parts and headsets stockpiled for now.
Tim Cook told the WSJ, “Right now, it’s an early-adopter product. People who want to person tomorrow’s exertion today—that’s who it’s for,” but plentifulness of early adopters are astir apt waiting astir for thing a spot cheaper to onshore connected shop shelves.
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