Apple’s iPhone and Mac sales keep growing despite RAM shortages

Jul 31, 2026 03:49 AM - 1 hour ago 3

Apple’s iPhone and Mac income are connected the emergence moreover arsenic a world representation shortage squeezes instrumentality makers. In its third-quarter earnings study released connected Thursday, Apple revealed that iPhone income jumped 22 percent to $54.25 billion, while Mac income accrued 29 percent to $10.35 billion.

Apple raised prices crossed its Macs, iPads, and different devices successful June arsenic it contends pinch a RAM shortage expected to past until 2027 and beyond. The move besides included a value hike for the company’s caller MacBook Neo, which now costs $699 alternatively of $599. Since its debut successful March, the Neo disrupted the affordable laptop marketplace pinch its lightweight shape facet and speedy performance.

It’s the company’s past net study pinch CEO Tim Cook astatine the helm. Cook is group to measurement down connected September 1st, pinch John Ternus, Apple’s vice president of hardware engineering, taking his place. “Today, Apple is proud to study our strongest June 4th ever, pinch double-digit gross maturation crossed iPhone, Mac and Services, and successful each geographic segment,” Cook says successful the property release.

As noted by Reuters, this marks Apple’s champion third-quarter iPhone revenue, arsenic income thin to dip up of its adjacent awesome motorboat event.

Apple hasn’t raised the prices of its iPhones yet, but analysts predict that the iPhone 18 could costs up to $200 erstwhile the lineup launches this fall. Apple is readying to wide merchandise its more personalized Siri AI alongside the iPhone 18, allowing its adjunct to reply questions astir what’s connected your screen, hunt crossed apps, and execute tasks, for illustration adding events to your calendar.

This week, Apple besides announced a caller Upgrade program that will fto you lease an iPhone, iPad, Apple Watch, aliases Mac for a group monthly price.

Developing…

Follow topics and authors from this communicative to spot much for illustration this successful your personalized homepage provender and to person email updates.

More