Apple reports best-ever earnings even as iPhone revenue slips

Jan 31, 2025 04:56 AM - 1 week ago 11407

Chris Welch

Chris Welch is a reviewer specializing successful individual audio and location theater. Since 2011, he has published astir 6,000 articles, from breaking news and reviews to useful how-tos.

As has go an yearly tradition, Apple conscionable reported blockbuster net for the company’s astir caller vacation quarter. “Today Apple is reporting our champion 4th ever, pinch gross of $124.3 billion, up 4 percent from a twelvemonth ago,” CEO Tim Cook said in a property release. Revenue was up astir crossed the committee for the company’s Mac, iPad, and services divisions.

But the numbers show a flimsy dip successful year-over-year iPhone revenue, seemingly confirming that Apple Intelligence isn’t doing overmuch to thrust iPhone sales. The aforesaid goes for that new Camera Control button, I suppose. Cook tried to disregard the conception that Apple Intelligence isn’t compelling group to upgrade in an question and reply pinch CNBC. “During the December quarter, we saw that successful markets wherever we had rolled retired Apple intelligence, that the year-over-year capacity connected the iPhone 16 family was stronger than those markets wherever we had not rolled retired Apple intelligence,” he said.

The standard iPhone 16 models are a peculiarly fantabulous worth this year, which isn’t ever the case. So that could besides facet into the somewhat little gross if less group are opting for the Pro variants.

Apple has taken a cautious attack successful rolling retired its AI-powered features, having only conscionable turned them connected by default pinch this week’s merchandise of iOS 18.3. Cook again confirmed that Apple Intelligence will go disposable successful much languages successful April. So far, the devices are convenient and helpful, but not crippled changing. And those promised improvements to Siri can’t travel soon enough.

This tends to beryllium Apple’s astir important 4th of the twelvemonth for 2 reasons. It includes the all-important vacation shopping season, and since the iPhone 16 lineup was connected waste for the full three-month duration, this is our champion denotation yet of request for Apple’s latest phones. The institution besides released respective caller Macs adjacent the extremity of past twelvemonth including a redesigned, overmuch smaller Mac Mini and refreshed MacBook Pros. Revenue for Apple’s wearables business, which includes the Apple Watch and AirPods, was besides somewhat down compared to the year-ago quarter.

More