Apple reportedly cuts Vision Pro production due to low demand

Apple expert Ming-Chi Kuo writes that Apple trim orders for nan Vision Pro moreover earlier it launched extracurricular of nan US. His sources declare that Apple now expects to waste only astir 400,000 to 450,000 units successful 2024, compared to what Kuo says was a “market consensus” of 700,000 to 800,000. Demand for nan $3,500 Vision Pro dropped overmuch little than nan institution was expecting.

Facing nan unanticipated driblet successful steam, Apple is now adjusting its headset roadmap, perchance pushing nan early of a lower-cost introduction mixed reality headset beyond 2025 (if astatine all). Apple’s Vision Pro has mostly wowed early adopters owed to its method prowess — but not capable to clasp connected to each of them past nan return period.

Apple is often a trendsetter successful caller merchandise markets, and if nan Vision Pro doesn’t do well, it could time off reverberations for nan full industry. Kuo believes that demands for definite VR and AR-specific components, for illustration nan Micro OLED displays, whitethorn not scope nan take complaint needed for wide accumulation to make it into different devices.