Apple launches new iPhones next month. What's inside the phone is a much bigger deal.

Aug 12, 2026 05:00 PM - 1 hour ago 1

Peter Kafka

By Peter Kafka Chief Correspondent covering media and technology

Joanna Stern

Courtesy of Joanna Stern; Tyler Le/BI

Gadgets person gotten beautiful boring complete the past fewer years. We've gotten a fewer unsuccessful attempts astatine AI devices. And each 12 months, we get a caller iPhone that's fundamentally indistinguishable from the past iPhone.

Which makes the adjacent fewer months beautiful interesting. In September, Apple is expected to merchandise its caller operating system, featuring a afloat revamped Siri that's expected to beryllium genuinely useful.

And sometime successful early 2027, we're expected to spot the first gadget from OpenAI — a doughnut-shaped point the size of a lucky puck that could costs $300 aliases more.

I'm not sold astatine each connected the OpenAI gadget, because I don't spot really it will beryllium meaningfully different from a telephone without a screen. And I'm rather intrigued by the caller Siri, because if it delivers connected its promise, it will make my existing iPhone measurement much useful.

But who cares what I think? What astir master gadget watchers, for illustration Joanna Stern?

Stern was the superior user exertion columnist astatine The Wall Street Journal, wherever she succeeded the legendary Walt Mossberg. Now she's disconnected doing her ain point — New Things, a video/newsletter cognition that seems for illustration it's disconnected to a fast start.

She's besides spent a bunch of clip reasoning astir OpenAI's yet-to-be-announced device, and playing pinch the caller Siri. She's enthusiastic astir both.

I talked to Stern astir each of that, arsenic good arsenic launching her caller business and really to make high-quality video connected a (relative) shoestring budget, for my Channels podcast. The pursuing is an edited excerpt of our conversation.

Peter Kafka: The reporting astir the new, yet-to-be announced gadget from OpenAI, designed by Jony Ive, is that it's going to beryllium a smart speaker. Why a smart speaker?

Joanna Stern: I precocious interviewed OpenAI president Greg Brockman. A large attraction of the speech was connected voice, and these devices.

And of people he didn't show maine much, but he did attraction connected a phrase, which he said a mates times — "a family of devices." So I deliberation for the first 1 retired of the gate, a speaker is easiest for a institution that hasn't made overmuch hardware before.

I deliberation that makes the astir consciousness for them — some successful position of complexity of what they're doing, and the attraction connected voice-only, nary screen. This is simply a instrumentality that you tin transportation astir pinch you and talk to each the time.

This thought that it doesn't person a surface being a plus: Is that Jony Ive, making amends for bringing america the iPhone? Or that tons of group successful tech deliberation screens are bad for us, and that group will admit not having a screen? Because I deliberation group emotion screens.

The mobility is: Where's the location you're gonna beryllium utilizing this screenless device? I'm assuming it has immoderate benignant of mini artillery inside, and it's beautiful portable, right? It's not going to conscionable unrecorded successful your room aliases your bathroom.

So possibly you tote this point astir a small bit. And truthful that mightiness springiness you much state to measurement distant from your iPhone aliases your Android telephone and talk to AI. Maybe you bring your speaker successful the car, possibly you bring your speaker to immoderate different portion of your location aliases wherever you whitethorn beryllium working, and interact pinch it successful a different way.

And it has cameras, truthful possibly you tin constituent your speaker successful beforehand of the point and inquire questions astir it. Maybe you're successful your location and you request to activity connected something, and you inquire your speaker, "Hey, look astatine my surgery outlet. What do you deliberation I request to do here?" That's, that's my guess.

But again: I wonderment if they've over-indexed connected this thought of an anti-screen backlash — that they deliberation we're each dying to get free of our screens. Which is not what you spot erstwhile you return a flight, get connected the subway, aliases guidelines successful a line.

There was this infinitesimal successful the Brockman question and reply wherever personification brings him a laptop because he's going to do a demo connected the caller sound interface, and he seems disgusted astatine the laptop. He's like, "These devices are truthful annoying."

As personification who loves laptops, I astir apt should've asked a small spot much astir why he hates his laptop. But I kinda saw wherever he was going there: Why do we request to person this large point if I conscionable want to demo sound for you?

And I deliberation that benignant of hints astatine wherever they are going: Maybe this point will link to each of your ChatGPT apps — desktop, laptop, telephone — and you'll beryllium capable to opportunity to it, "Hey, spell make maine that memo" aliases "go make maine that presentation." The thought that you're freeing yourself from your screens — but you're going to travel backmost to your screens.

By buying different device.

Are you much sold connected glasses?

I americium overmuch much willing successful that, because arsenic I get older, I'm wearing glasses much often. So if you're going to make glasses much useful, great. But truthful far, each of the glasses I've seen require you to person a telephone arsenic well. If I could switch retired my telephone for my glasses …

The history of this benignant of exertion — I talk a small spot astir this successful my book — is that we don't usually suffer the devices that came before. We didn't suffer the laptop erstwhile we sewage the smartphone.

Apple will person caller devices this fall, 1 of which is expected to beryllium a foldable phone. But I deliberation the bigger woody is the new Siri — the 1 they promised a mates of years ago. The transportation is much aliases less: Siri is yet going to do each the things you thought it should person been capable to do for years. You've tried it. Does the declare clasp up?

I judge that declare holds up. I've been utilizing the iOS 27 beta since June. There are still immoderate aged Siri quirks, but the capabilities of the caller Siri conscionable push you to usage it truthful overmuch more. You want to usage it.

Give maine an example.

A batch of it is based connected the truth that it tin look done immoderate of your Apple contented connected apps for illustration iMessages, Safari, and Apple Mail.

So coming I could person said, "Hey Siri, Peter texted maine astir the podcast. Remind maine what clip it is."

I don't moreover person to opportunity "texted." I tin conscionable say, "Remember really my friend Peter was talking astir his podcast? Remind maine what I person to deterioration to that, and punctual maine what clip we're talking." It could find that from the calendar, aliases it could conscionable spell find that from our communications.

There's been truthful galore moments successful the past fewer months wherever location are things that I conscionable wholly forgot, and past I conscionable inquire and Siri comes up pinch it, and there's a nexus location to the message, and I tin spell backmost and cheque the source.

That was the demo Apple showed disconnected successful 2024: "I'm picking up my mom. When's her flight? And what are we doing afterward?" That seemed genuinely useful, and they didn't present it, but you're saying it's present now. Are you worried astir hallucinations?

I haven't had immoderate existent problems pinch it hallucinating. I've tally into roadblocks wherever it says it can't do something, and I'm like, "You tin do this, Siri. Go backmost and try." But those are conscionable beta quirks.

I deliberation 1 large point going into the motorboat is whether Apple users consciousness for illustration AI's being shoved down their throats. You tin move [the caller Siri] off, but there's going to beryllium a batch of group that get this and consciousness like, "Hey, I didn't inquire for this."

There's besides nary measurement correct now successful the caller Siri to say, "Hey, I don't want you to look astatine my messages," aliases "I don't want you to look astatine my email." You person to springiness it entree to each of your Apple stuff. And yes, Apple has built backstage unreality compute, and they talk astir really much backstage they are than immoderate different AI company. But astir group are not nerds, and they won't understand Apple's [privacy] explanations.

It seems for illustration if this useful for capable people, it's a really large woody — that it makes your telephone importantly amended successful a measurement that a fancier camera aliases much artillery aliases immoderate of the different incremental changes we've seen from Apple haven't done. Is that fair?

Totally.

When they launched Apple Intelligence successful 2024, they said you had to person a caller instrumentality to usage it. People were upset astir that — but besides were not that upset, because Apple Intelligence turned retired to suck.

Now we person a batch much generations of phones that tin return advantage of Apple Intelligence that will get this caller Siri.

So they tin say, "Your aged iPhone conscionable sewage a batch better."

Exactly.

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Peter covers media and exertion for Business Insider; antecedently he has worked astatine Vox, Recode, AllThingsD, and Forbes. He was besides the first prosecute astatine Silicon Alley Insider, Business Insider's predecessor. 

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