Live Updated 2026-09-09T15:45:07.439Z
For the first clip successful 15 years, a caller CEO will footwear disconnected Apple's large autumn event. New high-end iPhones — and value hikes — are expected.
A noted "product guy" who antecedently led Apple's hardware team, CEO John Ternus is expected to denote a slew of caller devices, including a splashy new foldable iPhone that could bid a $2,000+ value tag.
Ternus took complete for Tim Cook astatine the commencement of the month. The merchandise keynote is the caller CEO's chance to present himself to the wider world of Apple fans and transportation them connected gadget upgrades. Investors will beryllium listening to spot if he drops immoderate breadstuff crumbs that illuminate what Apple's priorities will beryllium nether his tenure.
Wall Street besides anticipates that Apple will summation the costs of its latest lineup of iPhones aft antecedently announcing price hikes connected MacBooks and iPads amid the bruising representation shortage.
Apple's keynote kicks disconnected astatine 1 p.m. ET — travel on for the play-by-play:
Who is John Ternus? Get to cognize Apple's caller CEO earlier he takes the stage.
John Ternus studied engineering and erstwhile worked nether Steve Jobs. Tim Cook, who is staying connected arsenic committee chairman, called Ternus "one of a kind" and said the CEO modulation would spell "seamlessly."
Read afloat story
Apple's caller CEO drums up hype pinch cryptic video.
John Ternus posted a short clip to X this greeting up of Apple's 1 p.m. ET event. The teaser, which shows a glimpse of what is presumably an unreleased device, could awesome a glitzier trading strategy nether Ternus. It's different to spot Apple uncover existent imagery associated pinch upcoming devices up of an event, moreover if it's not 100% clear what we're looking at.
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