John Ternus is stoking the hype.
The precocious inaugurated Apple CEO took to X connected Wednesday to station a cryptic, 14-second teaser video up of the company's hotly anticipated motorboat arena this afternoon.
In the short clip, a mini spotlight shines down connected a dome-shaped, somewhat translucent orb that X users speculated could beryllium thing from an iPhone camera to an Apple-branded flashlight.
The teaser, the first of its benignant for Apple, which typically doesn't publicize its merchandise launches successful specified amorphous ways, signals a imaginable new, much glitzy guidance Ternus intends to return the company.
Ternus officially replaced Tim Cook arsenic CEO connected September 1. Formerly a products guy, Ternus has represented Apple successful galore nationalist speaking appearances and helped creation the AirPods, among different products.
Recently, the ambiguous teaser video has go a celebrated method for tech companies to garner publicity for upcoming merchandise launches. This summer, Samsung previewed a caller statement of foldable phones pinch a video of personification cutting a pizza.
Apple is wide expected to unveil a foldable iPhone during Wednesday's launch.
Business Insider is group to unrecorded blog the motorboat arena from gavel to gavel. Check backmost connected the website astatine 1 p.m. ET for much updates.
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Truman Dickerson is the Weekend News Fellow astatine Business Insider, based successful New York City. He covers trending tech and business news. He antecedently reported for The Boston Globe's Express Desk. He graduated from Boston University, wherever he served arsenic editor successful main of The DailyPress, BU's student-run newspaper.Contact him astatine [email protected]
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