Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’

Apple has apologized aft a commercialized meant to showcase its marque caller iPad Pro drew wide disapproval among nan imaginative community. In a connection provided to Ad Age, Tor Myhren, Apple’s vice president of marketing, said nan institution “missed nan mark.”

“Creativity is successful our DNA astatine Apple, and it’s incredibly important to america to creation products that empower creatives each complete nan world,” Myhren told Ad Age. “Our extremity is to ever observe nan myriad of ways users definitive themselves and bring their ideas to life done iPad. We missed nan people pinch this video, and we’re sorry.”

On Tuesday, Apple introduced its caller M4-powered iPad Pro, which nan institution described arsenic its thinnest merchandise ever. To advertise each nan imaginative possibilities pinch nan iPad, it released a “Crush!” commercialized that shows things for illustration a piano, grounds player, paint, and different useful flattening nether nan unit of a hydraulic press. At nan end, only 1 point remains: an iPad Pro.

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