Apple aims to keep iPhone 18 price flat in face of RAM shortage, Kuo says

Jan 28, 2026 09:32 PM - 7 months ago 169946

Emma Roth

is a news writer who covers the streaming wars, user tech, crypto, societal media, and overmuch more. Previously, she was a writer and editor astatine MUO.

Apple will effort to debar raising iPhone 18 prices “as overmuch arsenic possible” successful the look of a world representation shortage, according to a study from proviso concatenation expert Ming-Chi Kuo. According to Kuo, Apple plans to “absorb the costs” of rising RAM prices, while astatine slightest keeping the iPhone 18’s starting value steady.

Kuo reports that Apple is now negotiating iPhone representation prices pinch suppliers each quarter, alternatively of each six months, and that he expects the institution to look different value summation during its adjacent information of discussions. The institution plans to dress up for the rising costs pinch its services business, which includes subscriptions to apps for illustration Apple Music, iCloud, Apple TV, and others.

Kuo besides points retired that Apple whitethorn not conscionable beryllium dealing pinch a representation crunch, arsenic different non-RAM components are moving debased owed to suppliers prioritizing the booming AI business. Glass cloth, which respective companies for illustration Apple, Nvidia, AMD, and Qualcomm, usage connected printed circuit boards, is facing a bottleneck arsenic AI companies bargain up the aforesaid resource.

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