1. Mark Williams-Cook — How to make smart bets connected the early of search
AI agents are changing really group find and enactment connected information, and economical unit is making it harder to cognize which trends merit your clip and budget.
The problem is that cipher has complete information. Yet teams still request to determine what to build, wherever to invest, and which ideas to ignore.
Mark Williams-Cook is the Director astatine Candour and laminitis of AlsoAsked.
In his MozCon London talk, Mark will explain:
- How to usage expected worth to comparison opportunities, risks, and costs
- Why you should debar handing captious decisions to AI systems that deficiency business context
- Which AI and hunt trends are worthy betting on
2. Beatrice Gamba — How To Use Topical Reasoning To Optimize for Humans and Machines
Most websites still shape contented astir keywords and URL folders. That whitethorn thief teams people pages, but it often creates surgery personification journeys and anemic topical signals for AI hunt engines.
Topical reasoning gives you a amended structure. By connecting contented hubs astir entity relationships, group tin easy find what they need, and machines tin understand your expertise.
Beatrice Gamba is Head of Innovation astatine WordLift.
In her MozCon talk, Beatrice will show you really to:
- Find anemic links crossed your content
- Build contented hubs astir topical relationships
- Measure improvements successful personification engagement, topical coverage, and AI citations
3. Pete Meyers — What if Google Wins the War?
The AI gyration brought the committedness of caller title successful search, but pure-play LLMs are struggling to unrecorded up to the hype. If Google comes retired connected top, the early is apt a hybrid of GenAI and integrated search.
Dr. Pete is the Principal Innovation Architect astatine Moz.
In his MozCon London talk, he’ll explore:
- How Gemini and integrated hunt overlap
- Why what we've learned successful 25 years of SEO still matters
- How to hole for a hybrid SEO future.
4. Katy Powell — Why the Best Digital PR Campaigns Don’t End With Links
Digital PR teams person spent years proving occurrence done links, coverage, and authority metrics.
But the champion campaigns make group retrieve the marque and hunt for it.
Katy Powell is the PR Director and co-founder of Bottled Imagination.
In her MozCon London talk, Katy will explain:
- Why link-first campaigns often neglect to build lasting marque value
- How to link imaginative campaigns to brand, SEO, and gross goals
- How to stress-test ideas earlier pitching them to journalists
- How to measurement integer PR beyond links and coverage
5. Miracle Inameti-Archibong - How To Win astatine Agentic E-commerce
As shopping agents now investigation products, comparison options, and complete purchases, e-commerce sites will request to support machine-led journeys.
Your method setup, merchandise data, and integrations must springiness agents the discourse and entree they request to return action.
Miracle Inameti-Archibong is an SEO and integer trading advisor pinch complete a decade of experience.
In her MozCon London talk, Miracle will show you really to:
- Run an AI method audit to find barriers for agents
- Optimize merchandise contented for discourse windows
- Structure merchandise information for agent-led discovery
- Map the devices needed from investigation to purchase
- Improve token ratio crossed your site
Who should be MozCon London?
Search isn’t conscionable a rankings crippled anymore. AI is changing really contented gets discovered, often earlier a click happens.
If your strategy still assumes Google links are the superior distribution channel, you’re losing visibility successful the channels wherever decisions happen.
MozCon London is for the group building what comes next, including:
- SEOs and hunt strategists who request a modern visibility model crossed accepted and AI search.
- Content marketers who want to gain request from AI search, not conscionable impressions.
- Digital PR professionals looking to link off-site authority to business outcomes.
- Brand and trading leaders who request a shared operating exemplary for SEO, content, PR, and PPC successful agentic journeys.
- Agency and in-house practitioners who want data-backed playbooks they tin instrumentality crossed accounts immediately.
