Announcing MozBar V4 - A New Era for Moz’s SEO Browser Extension

Oct 23, 2024 11:43 PM - 5 months ago 184851

We are excited to denote that we are launching a caller type of the MozBar SEO browser extension!

What is MozBar?

MozBar is simply a free browser hold that provides marketers pinch entree to Moz Data, including pertinent metrics specified arsenic Domain Authority®, Page Authority, Brand Authority™, and more. Since its motorboat successful 2008, it has evolved pinch the ever-changing hunt scenery and has complete 1 cardinal installs. 

While immoderate features require a Moz Pro subscription, a suite of devices is accessible for free to thief trading generalists and proficient SEOs alike quickly entree page accusation astatine the click of a button.

What's caller pinch MozBar V4?

This merchandise is simply a landmark arena because we migrated MozBar to V3 of the Moz API. As package developers & marketers, we wanted to show first-hand really bringing products to life pinch our caller API architecture is easier than ever, building endpoints that will make accessing information a breeze.

One of the perks of building connected our caller model is that Moz Pro subscribers now get entree to Moz's exclusive Brand Authority metric. This game-changing stat will now beryllium alongside our often-referenced and industry-leading metrics, Domain Authority and Page Authority, connected the MozBar.

From a individual standpoint, I person been utilizing the MozBar successful immoderate style aliases shape passim my profession arsenic an SEO, whether to summation competitory insights astatine a glimpse aliases to comb done a database of URLs for nexus building initiatives. After joining Moz earlier this twelvemonth and learning the squad wanted to rebuild MozBar to present moreover greater worth to our community, we worked to amended upon past iterations, blend the wide UX pinch the caller fresh look of Moz Pro, and present shiny caller features to spark the curiosity of SEOs aged and new.

With each that jazz and excitement retired of the way, let's get into the nitty gritty to spot what's disposable successful this caller type of MozBar.

Enhanced personification experience: Tab it up aliases pat the bar

While the erstwhile type of our hold packed a batch of information into the metrics bar, we decided to return a different attack pinch the caller MozBar and supply a much fulfilling acquisition for various workflows.

Users tin now entree a assortment of features via the pop-out type of the MozBar hold pinch a click of the icon, aliases they tin instrumentality to viewing high-level nexus metrics connected the streamlined metrics bar.

Screenshots of MozBar earlier and aft the upgrade

Think of the caller MozBar arsenic a mini-Moz Pro that's only a click distant arsenic you surf the web. Our updated hold provides a paper akin to the upgraded navigation successful Moz Pro, delivering a accordant UX that we purpose to present crossed our full merchandise line. Evolution is captious successful this industry, particularly arsenic the integrated hunt scenery tin alteration connected a whim. Knowing Moz is an introduction constituent into the sometimes convoluted world of SEO for galore marketers, we've enhanced our hold pinch updated tooltips, easy-to-understand descriptions, and a elemental interface.

Additionally, our enhanced MozBar provides speedy entree to metrics that person been portion of SEO workflows for years: Domain Authority, Page Authority, Linking Domains, Inbound Links, and Spam Score. In a conscious effort to present actionable worth to marketers connected the go, we person leveraged our latest API infrastructure to show 2 further metrics:

  1. Ranking Keywords for some pages and domains
  2. Brand Authority, Moz's exclusive metric that measurement a brand's spot and influence

Screenshot of the Brand Authority metric successful MozBar

You tin now person your barroom and eat it, too, acknowledgment to the elasticity of our caller API.

Note: Community Users will person entree to constricted queries for Domain Authority and Page Authority. From the Starter Plan to civilization plans, each Moz Pro subscribers will person 75,000 monthly queries for these metrics.

Updated all-in-one Page Analysis

As a career-long capacity marketer, dealing pinch hold bloat has been a communal rumor that I person aspired to fix, should the opportunity alert crossed my desk.

Analyzing a page goes beyond uncovering the page title & header tags, and we person updated MozBar to unearth the elements that you don’t person to hunt for anymore. With a click of a button, you tin analyse the schema markup embedded connected a web page, verify hreflang tag installation, and get speedy entree to a site's robots.txt & sitemaps.

Screenshot of Markup successful MozBar

While erstwhile iterations of MozBar simply indicated if markup was visible connected a web page, we now supply the worth you request for some method audits and speedy scans.

To prevention you from many times wearing retired your keyboard by tapping ctrl+c (or cmd+c for Apple enthusiasts), we person integrated "copy" buttons connected the General Attributes, On-Page Elements, and Markup tabs.

Screenshot of General Attributes successful MozBar

Get speedy insights utilizing the updated Page Optimization

The Page Optimization conception of MozBar is powered by our On-Page Grader tool, mirroring the functionality accessible to Moz Pro subscribers. Simply participate a keyword, and you get a high-level summary of which factors mightiness lend to a page's expertise to rank and impair a page's expertise to rank for the fixed hunt term.

Screenshot of Helping and Hurting factors successful MozBar

You tin click connected the pastry floor plan successful the Page Score container to entree the On-Page Grader successful Moz Pro. This instrumentality provides a deeper appraisal of each factors connected the page and really they subordinate to the fixed keyword.

Screenshot of Page Optimization people successful MozBar

Refined SERP Overlay to measure URLs connected the go

Google has changed their SERP layout A LOT since we past launched a caller extension. However, that isn't holding america backmost from providing digestible information successful a format that allows you to comparison aggregate URLs effortlessly.

Despite the motorboat of AI overviews- a catalog of rich | features that person converted SERPs to a postulation of boxes reminiscent of a child’s scrapbook–link metrics are still accessible for each integrated listings. Access Domain Authority, Page Authority, Linking Domains, and Inbound Links for each integrated listings pinch immoderate hunt connected Google.

The useful export usability lets you download a snapshot of the information for early use, truthful you don't person to scramble and retrieve which URLs you saw connected your competitory study expedition.

How to get started pinch MozBar

If you're fresh to usage the caller type of MozBar, spell to the Chrome Web Store and download the latest extension. Existing MozBar users should person their extensions updated automatically. To entree our premium features wrong MozBar, you will request a Moz Pro subscription, truthful if you haven't signed up already, get your free proceedings here.

If you're seeing blurred results and you person an existing Moz Pro subscription, you tin log into your relationship to entree premium features.

For those connected Firefox, fret not! Our merchandise roadmap includes carving retired clip to accommodate our SEO Browser hold for Firefox Fanatics.

Log successful to your relationship successful the MozBar interface to entree premium features.

We're truthful excited to spot what our 1 cardinal MozBar users tin execute pinch our shiny, new, updated toolbar! If you emotion the update, please leave america a review to fto different users cognize how the improvements person helped you.

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