AMD, Intel, and a slew of tech companies are teaming up to fend off ARM chips

Oct 16, 2024 04:01 AM - 4 months ago 147935

Nothing brings rivals together for illustration a communal enemy, and successful this lawsuit it’s the emergence of ARM pulling Intel and AMD person together than ever. The 2 spot makers — not precisely the friendliest frenemies — are the headlining members of a caller x86 Advisory Group to effort and take sides the platform’s interests against ARM, which finally appears poised to challenge x86’s dominance.

The confederation includes a agelong database of different founding members including Microsoft, Google, and Meta, arsenic good arsenic Lenovo, the institution that hosted the announcement astatine its Tech World 2024 convention successful Bellevue, Washington. This morning’s keynote featured appearances by AMD CEO Lisa Su arsenic good arsenic Intel CEO Pat Gelsinger, who unsurprisingly said that the x86 architecture is “alive and well.”

AMD CEO Lisa Su onstage astatine Lenovo Tech World 2024.

AMD CEO Lisa Su appeared connected shape soon aft Gelsinger.

Photo: Allison Johnson / The Verge

According to a property release, the stated extremity of the advisory group is to “enhance compatibility, predictability and consistency crossed x86 merchandise offerings.” The group intends to inquire for input from x86 hardware and package developers and hopes to create “simplified architectural guidelines” to thief standardize interfaces crossed AMD and Intel’s merchandise lines.

That’s a worthwhile goal, but you besides don’t person to publication excessively difficult betwixt the lines to spot the caller group arsenic an effort to reassure developers, customers, and (maybe mostly) investors that these companies — fundamentally the only 2 makers of x86 chips are Doing Something astir ARM. Integrated chips based connected ARM architecture are connected the rise: Apple fully transitioned from Intel chips to ARM-based Apple silicon midway done past year, and aft a decade of grounded attempts Qualcomm is yet proving that it tin make a good ARM spot for Windows machines.

Clearly, AMD and Intel are emotion a small nervous, and possibly pinch bully reason: Qualcomm doesn’t look to beryllium slowing down.

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