Amazon tests renaming Echo smart displays to Alexa

According to images seen by The Verge, Amazon is testing changing the sanction of its Echo smart speakers and smart displays to Alexa. We saw 2 abstracted instances of Amazon.com landing pages displaying the sanction of the Echo Show 5 smart show arsenic the Alexa Show 5, on pinch caller branding for an Alexa Show 15, Alexa Show 10, Alexa Show 8, and Alexa Spot.

Following receiving a extremity from a scholar who landed connected an Echo Show 5 page connected Amazon.com wherever the merchandise had been rebranded Alexa Show 5, The Verge attempted to recreate the discovery. While astir attempts led america to pages showing Echo Show 5, 1 relationship connected to The Verge surfaced the aforementioned Alexa Show 5 page.

We contacted Amazon astir the imaginable change, and spokesperson Lauren Raemhild said we shouldn’t publication excessively overmuch into this. She said the institution is experimenting pinch really customers hunt for Echo devices: “Customers emotion some Echo and Alexa and hunt for our products successful a number of different ways—we’re moving an research to amended understand merchandise discovery, but that doesn’t mean thing is going to change.”

Amazon’s smart speakers person been called Echo since the first 1 launched successful 2014. Every consequent smart speaker and show the institution has sold has been branded Echo, pinch Alexa arsenic the sanction of the onboard sound assistant.

Alexa provides the main usability of the speakers, pinch sound power being the superior measurement you interact pinch them. Using voice, you whitethorn opportunity to your Echo device, “Alexa, what’s the upwind today?”

However, Alexa’s popularity, and apt the truth that you opportunity that sanction respective times a time if you person 1 of these gadgets, has led to group referring to the speakers arsenic Alexa speakers contempt the merchandise really being called an Echo.

Changing the sanction of the merchandise statement that has been astir for complete a decade seems unlikely. However, pinch the impending motorboat of Alexa Plus, Amazon’s revamped generative AI-powered type of Alexa, it’s imaginable that Amazon is considering rebranding its hardware, too. Alexa Plus is scheduled to motorboat sometime successful the coming weeks, according to Raemhild.

As of Thursday, March 27th, each mentions of Alexa Shows person been removed from the pages we found, and we were only capable to find them initially connected 1 relationship of the galore we tested with. This indicates that this was / is simply a constricted experiment. However, if successful, the imaginable is location that Amazon whitethorn thin into its biggest marque name, Alexa, and opportunity goodbye to Echo for good.