Amazon’s tests mixing and matching its grocery operations

Amazon’s adjacent ideas for increasing its market business could blur the lines betwixt Whole Foods and Amazon Fresh by enmeshing the 2 businesses’ fulfillment networks successful a caller group of experiments, according to The Wall Street Journal.

Amazon has reportedly started shipping Whole Foods products from 26 Amazon Fresh fulfillment centers and plans to build a microfulfillment halfway astatine a Pennsylvania Whole Foods Market and stocking it pinch Amazon Fresh family equipment and groceries. Another portion of the scheme includes an experimental “Amazon Grocery” inside a Chicago Whole Foods that offers brands and groceries that the upscale shop wouldn’t usually carry, according to WSJ.

The extremity of the tests is to springiness Amazon customers a measurement to bargain products “ranging from integrated nutrient to Tide detergent and Cheez-It crackers” from 1 source, alternatively than aggregate stores, the Journal writes. Doing that could springiness its market businesses “greater standard pinch online customers” arsenic it tries to thrust deeper into a marketplace dominated by companies for illustration Walmart and Kroger, which already administer orders from their galore brick-and-mortar stores.