Amazon’s Prime Video is making it easier to find what’s to watch

Amazon’s Prime Video is fixing 1 of nan astir frustrating things astir its interface. Its redesigned UI comes with a caller tab dedicated to each nan contented included pinch your Prime Video subscription — nary paid movies aliases bid mixed in.

You’ll find nan caller “Prime” tab successful nan main navigation barroom that’s now situated astatine nan apical of nan screen, alternatively than connected nan near side. Alongside options for movies, TV shows, sports, and unrecorded TV, location are tabs dedicated to different services you’re subscribed to, specified arsenic Max, Crunchyroll, and Paramount Plus. If you don’t person immoderate services linked to Prime, you’ll spot a “subscriptions” tab pinch different services you tin motion up for.

The redesign, which has started to rotation retired now, will besides usage AI to urge titles successful caller “Made for you” collections connected nan movie and TV show tabs. Amazon says these collections will see titles “tailored to your interests,” whether they’re free pinch Prime aliases not.

Prime Video will still show movies to rent aliases bargain arsenic good arsenic TV bid disposable connected services you don’t subscribe to connected its homepage, TV show, and movie tabs. Despite this, nan caller format looks acold much organized than before, and nan caller Prime tab will astatine slightest springiness you a measurement to select retired contented extracurricular your subscriptions.

“We’re ever listening to customers and reviewing feedback, and it’s clear that galore are successful hunt of a much intuitive streaming experience,” Kam Keshmiri, Prime Video’s vice president of design, says successful a statement. Amazon isn’t nan only streamer shaking up its interface; Netflix has besides announced that it’s experimenting pinch a caller homepage that intends to simplify nan streaming experience.