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The products will show successful the shopping app’s hunt results, but you’ll beryllium redirected to the brand’s tract to bargain them.
The products will show successful the shopping app’s hunt results, but you’ll beryllium redirected to the brand’s tract to bargain them.
Feb 12, 2025, 8:50 PM UTC
Image: Alex Castro / The Verge
Jennifer Pattison Tuohy is a smart location newsman who’s been testing connected gadgets since 2013. Previously a contributor to Wirecutter, Wired, Dwell, and US News.
Despite the measurement it seems, Amazon doesn’t waste everything. To hole this, the institution is beta-testing a caller shopping characteristic that will see products it doesn’t waste successful hunt results connected its app, and past nonstop you to the brand’s website to acquisition them.
In a blog post published this week, Amazon announced that this caller “Shop marque sites directly” characteristic is presently successful beta testing connected its shopping app. “When customers who person entree to the beta hunt for a marque and/or item, we’ll show applicable products recovered successful Amazon’s shop arsenic good arsenic prime products we don’t transportation that are disposable straight connected different brand’s website,” said the company. Clicking connected the merchandise will redirect you to the brand’s website (with a popup alert that you’re leaving Amazon) wherever you tin bargain the merchandise directly.
It’s not clear if Amazon will get a trim of that purchase, and the institution hasn’t shared which brands are participating successful the beta. However, if the marque uses the Buy With Prime option Amazon launched a mates of years ago, you tin usage your Prime benefits — specified arsenic free shipping — astatine the outer store.
Amazon VP Rajiv Mehta said the caller characteristic is designed to grow action and “make shopping moreover much convenient for customers.” The action to shop straight from a brand’s tract is presently only disposable to immoderate U.S. customers successful the Amazon Shopping app connected iOS and Android. Amazon says it plans to grow the characteristic to much users and incorporated much brands based connected feedback from the beta test.
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