Amazon Prime will shut down its clothing try-on program

Amazon will beryllium winding down its Prime Try Before You Buy program, which fto Prime members effort connected apparel earlier paying for them, reports The Information. It will shutter connected January 31st, according to a banner astatine the top of the service’s landing page.

Amazon spokesperson Maxine Tagay said successful a connection emailed to The Verge that the institution is discontinuing the work because it only worked for a “limited number of items” and customers person been “increasingly utilizing our new AI-powered features” to determine what to buy.

Tagay gave examples for illustration Virtual Try-On AR characteristic that puts 3D renders of shoes from definite brands connected your feet using your smartphone’s camera. She besides mentioned the company’s LLM-powered “personalized size recommendations” that tweak size recommendations based connected customer reviews.

Prime Try Before You Buy launched successful 2018 for each Prime subscribers arsenic Amazon Wardrobe earlier the institution later changed its name. Through it, Prime members tin bid up to six items, effort them for 7 days, past salary for what useful and nonstop backmost the remainder — for illustration a very basal type of Stitch Fix’s curated clothing service. But a large portion of that is returns, which is thing the institution has been trying to trim backmost on.

The discontinuation of Prime Try Before You Buy comes aft years of cost-cutting astatine the company, arsenic CNBC points out. That’s included monolithic layoffs and shuttering beingness stores, arsenic good arsenic scaling back immoderate of its efforts successful the market industry.

Here is the afloat connection Tagay provided to The Verge: