Amazon Launches a Bargain Shop With Most Items Under $10: 'Ultra-Low Prices'

An iPhone 16 lawsuit for $1.79, a jewelry group for $2.99, and touchscreen gloves for $3.21. These aren't prices for products connected Temu aliases Shein; it's Amazon Haul, a caller class connected Amazon that functions arsenic a discount store.

Amazon launched the conception successful beta connected Wednesday to each U.S. customers. Every point connected Amazon Haul is priced astatine $20 aliases less, pinch astir products falling nether $10. The bargains use to a operation of categories, from electronics to fashion.

"Finding awesome products astatine very debased prices is important to customers, and we proceed to research ways that we tin activity pinch our trading partners truthful they tin connection products astatine ultra-low prices," Amazon's Vice President of Worldwide Selling Partner Services Dharmesh Mehta stated successful a property release.

Amazon Haul. Photo Credit: Amazon

By launching Amazon Haul, Amazon opens up a caller measurement to compete pinch Shein, which made an estimated $32 billion successful income successful 2023, and different online marketplaces. The mean costs of Shein-labeled clothing is £7.90 aliases $10.03, according to BBC.

There are downsides to Amazon Haul, though: Items return 1 to 2 weeks to arrive. Plus shoppers person to meet a $25 period for free shipping. Orders nether $25 incur a $3.99 shipping interest and return conscionable arsenic agelong arsenic free shipping orders to beryllium delivered.

Related: 'Not a Cost Play': Amazon CEO Clarifies Why Employees Have to Come Back to the Office

Another drawback applies erstwhile it comes to returns: An Amazon Haul acquisition must beryllium complete $3 to suffice for a return. So the $2.99 group of array runners listed connected Amazon Haul, per the property release, would not beryllium eligible for a return.

Amazon is incentivizing shoppers to bargain much from Amazon Haul, moreover if individual items successful the class are priced little than usual. Shoppers get 5% disconnected orders $50 and much and 10% disconnected orders $75 and up.

Amazon Haul tin beryllium accessed by navigating to www.amazon.com/haul connected a mobile web browser. It's besides disposable connected the Amazon Shopping app if users type successful Haul successful the hunt bar.

Amazon's gross was over $574 billion successful 2023 pinch the mostly of nett gross earned successful the U.S., Canada, and Mexico.

Related: High-Ranking Amazon Exec Defends Return-to-Office Mandate successful Leaked Meeting Transcript: 'There Are Other Companies'