AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar]

Your marque tin clasp the number 1 ranking and still spell unnamed erstwhile a purchaser asks AI for a recommendation. What we’re seeing is the reply cites 2 aliases 3 brands and skips the rest, which could unluckily beryllium yours.

Freshpet had the aforesaid challenge, and connected August 20, the squad that did it walks done their 3-part guideline to thief you hit the competition.

Now, Freshpet is 1 of the brands consistently cited.

Screenshot of Google SERP for [best refrigerated canine food] featuring Freshpet, August 2026

AI Overviews Consistently Cite Freshpet By Name

Freshpet’s visibility is not a byproduct of marque size; it is the consequence of specific, repeatable work.

On August 20, successful this live session, Freshpet’s integer squad and the GEO specialists astatine Intero Digital locomotion done the steps they took to gain AI’s spot and really a squad of immoderate size tin travel the aforesaid path.

Register & Learn How

AI Overviews Cite The Brands They Can Trust, Not Just The Ones That Rank

Rankings beryllium relevance to a query.

Citations require more: spot signals the strategy tin verify astir the marque itself.

That’s why a marque tin clasp the #1 spot while the Overview supra it names 3 competitors, and it’s why the hole is buildable; Freshpet’s citations are the proof.

Screenshot of Google SERP for [best caller canine food] featuring Freshpet, August 2026

In This Webinar, You’ll Learn

• The credibility signals down AI citations. Which inputs determine whether AI Overviews and chat assistants mention your marque by name, shown done what moved Freshpet’s existent results.
• Why marque estimation doesn’t transportation over. Why a marque shoppers cognize and spot tin still beryllium missing from AI answers, and what fills that gap.
• How to cheque and adjacent gaps successful marketplace share. The step-by-step reappraisal Freshpet ran to spot wherever AI answers costs them share, runnable by 1 personification pinch nary typical tools.

About the Speakers

Steven Elwell, Senior Director of Digital Marketing astatine Freshpet, brings the in-market results: what his squad built, what moved, and what didn’t. He’s joined by Brittni Ratliff, Vice President, and Cosima Compton, Director of SEO & GEO Communications astatine Intero Digital, the squad down the GEO process Freshpet ran.

Bring your ain brand’s toughest question; the convention closes pinch live Q&A.