AI Marketing Guide: Tools + Use Cases for Marketers

AI trading is gaining fame crossed industries. And erstwhile you usage it correctly, AI tin trim your workload and summation your output.

This guideline to AI for marketers explores different ways teams tin usage AI to amended productivity and execute their goals. We’ll besides talk immoderate of the champion AI devices to thief pinch different tasks.

What Is AI Marketing?

AI trading uses artificial intelligence and instrumentality learning to automate and optimize trading tasks crossed different channels. 

For example, a societal media squad mightiness usage AI to create posts aliases draught image captions:

And an SEO squad could usage AI to analyse written contented and supply recommendations to thief it rank higher:

Benefits of Using AI for Marketing

AI gives integer marketers other “hands” to:

• Improve efficiency: AI tin automate repetitive tasks and free up your clip for much analyzable ones
• Make data-driven decisions: AI devices tin analyse ample amounts of information that teams tin usage to make informed decisions
• Scale: AI helps teams standard their trading efforts without needing a large budget
• Stay competitive: AI tin let businesses of each sizes to enactment competitive, moreover those pinch smaller budgets and teams
• Improve customer experience: AI devices for illustration chatbots tin supply accelerated and personalized responses to customers, helping them lick insignificant issues connected the spot. Support teams tin past attraction their power connected much analyzable issues.
• Make faster decisions: AI tin quickly process ample amounts of information that teams tin usage to tie meaningful conclusions and accommodate strategies arsenic needed 

12 Ways to Use AI successful Marketing

Below are 12 ways to usage AI for marketing, on pinch examples of AI trading software to get the occupation done.

1. Write Optimized Blog Posts

Search motor optimization (SEO) involves utilizing strategies to thief you rank higher successful hunt engines for illustration Google. And 1 measurement to perchance rank higher is by penning optimized blog posts. 

But this takes a batch of clip and resources. Making it a premier usage lawsuit for artificial intelligence.

AI devices for illustration ContentShake AI thief teams find keywords, write, and optimize blog content. So it has a chance of ranking high, moreover without heavy SEO expertise.

Here’s really to do it:

Open ContentShake AI and participate a fewer words to picture your business. Then click “Continue.”

The instrumentality will travel up pinch different blog station ideas for you. It besides gives you accusation for each article. Like its intent (the logic personification searches that keyword). And the topic’s “Efficiency.” Which is based connected the topic’s hunt measurement and ranking difficulty.

After choosing a topic, click “Generate article.” 

Customize the accusation connected the adjacent page. Such arsenic the audience’s location, article title, and connection count. 

Click “Show precocious settings” to set the article’s reside and readability level. When you’re ready, click “Create article.”

The instrumentality will walk respective minutes drafting an article for you. And it’ll springiness you a score. Improve the score—which mightiness thief it rank higher—by clicking “Go to editor.”

Along the right-hand broadside paper click “Improvements.” Here, you’ll spot what you tin amended successful position of SEO, readability, and tone.

Go done and use each betterment to springiness your article the champion chance of ranking high. This is besides wherever you tin adhd your ain expertise and experience, and double cheque the contented for accuracy earlier publishing. 

Publish your article straight wrong the instrumentality by clicking “Publish” and past connecting your tract to WordPress. Or nonstop it to Google Docs aliases stock it pinch your team.

Further reading: Discover moreover much ways to incorporated AI successful contented marketing.

2. Generate Marketing Strategies

Marketers tin usage AI to automatically draught up strategies that fortify their marketing funnels.

For example, opportunity your squad excels astatine driving awareness. But you struggle pinch converting readers into customers.

The AI Marketing Strategy app will create funnel-specific strategies you tin usage to amended circumstantial areas of your funnel. (The app besides develops afloat chimney strategies for teams that don’t person trading funnels successful place, too.)

Here’s how:

After installing the app, travel the onboarding process. It’ll inquire you questions astir your business, audience, and goals to create the astir meticulous trading scheme possible. 

After you decorativeness the onboarding process, the app will propose a trading chimney pinch strategies for each stage. 

Pay attraction to the area of the chimney you’d for illustration to optimize. Click the “+” fastener to get the AI to travel up pinch moreover much strategies for that circumstantial stage. Then, click a circumstantial maneuver to unfastened it for much info.

Each maneuver has guiding tips truthful your squad knows what they request to do. 

For example, the maneuver beneath has AI prompts to thief you quickly complete each activity.

The app besides has a graphics generator, contented generator, and an integration to ChatGPT. So you tin strategize and create contented successful 1 cardinal place.

3. Solve Customer Issues

According to investigation by Forrester, customers are 2.4x much apt to enactment erstwhile companies lick their problems quickly.

And teams tin usage AI to connection an contiguous consequence for basal questions. Which lets users resoluteness issues faster. 

Plus, it frees up support agents for situations wherever bots can’t help.

Here’s an illustration of the Semrush chatbot answering a mobility and guiding the personification to the astir suitable tools:

Tools for illustration Sendbird connection AI support chatbots that you tin customize and adhd to your site.

AI support systems tin besides enactment arsenic hunt engines for agents. 

For example, Guru is simply a instrumentality that combines information from places for illustration your knowledge guidelines and institution intranet to thief agents find the resources they request to lick customer issues faster. 

4. Analyze Web Analytics

Web analytics (from places for illustration Google Analytics) supply trading teams pinch useful insights. So they cognize what they’re doing correct and which areas whitethorn request much attention.

Some AI devices tin automatically reappraisal your analytics and springiness you elaborate recommendations. Letting you walk little clip crunching numbers and much clip executing large ideas.

For example, your squad whitethorn want to analyse a low-converting landing page to understand why it doesn’t thrust sales. Doing this for 1 page mightiness beryllium manageable.

But astatine scale? That’s wherever AI tin help.

One instrumentality that takes your web analytics and extracts meaningful insights is AI Narratives for GA4. 

The app uses artificial intelligence to analyse metrics from Google Analytics and springiness you easy-to-digest, personalized summaries of your data. Along pinch recommendations to thief you make the astir of each summary.

To get started, unfastened the app and travel the prompts to link your site’s GA4 account. After connecting your account, the app will inquire you for your objectives and priorities.

After finalizing the setup, the app will commencement generating useful narratives that you tin usage to prioritize tasks and pass your strategy.

For example, this information tin alert you to immoderate different changes successful your site’s performance, for illustration a abrupt driblet successful mean convention time. This way, you tin quickly analyse affected pages, place the cause, and resoluteness issues earlier they go large problems.

5. Repurpose Your Content

Repurposing content is erstwhile you reuse and accommodate contented for different platforms. This process tin prevention you clip while boosting the imaginable scope of each portion of content.

You tin repurpose almost immoderate portion of content, for illustration turning:

• Long-form videos into shorter TikToks, Reels, and Shorts
• Complex guides into shareable infographics
• Blog posts into YouTube videos

An AI instrumentality that helps you move text-based contented into videos is the AI Video Marketing Automator.

Try it by opening the app and clicking “URL to Video.”

Fill retired the punctual by adding a nexus to your blog station and mounting your video’s criteria. Then click “Create video.”

The instrumentality will return a fewer moments to draught your video. Once it’s complete, set the video by changing elements for illustration the voice, content, media, and more.

6. Create Ad Copy and Creatives

AI tin thief you draught up much ads successful little time. So you tin trial different ads and find winning angles faster.

And pinch AdCreative.ai, you tin automatically create advertisement matter and creatives. It’s integrated pinch AdLLM Spark—a instrumentality that outperforms different generative AIs, for illustration ChatGPT—to create conversion-worthy ads successful minutes.

Open the app and group up your brand. (If you get stuck, travel these instructions.)

Then click “Create a Project” and prime what you’d for illustration to create. Let’s prime “Ad Texts” for this example.

Add your website connected the adjacent page and the app will auto-populate the fields. Adjust them if basal and click “Generate Texts.”

The app will create advertisement copy, and successful the adjacent steps, you tin tweak the transcript and upload your ain media. 

Finally, AdCreative.ai will springiness you ads pinch conversion scores. These scores fto you easy place the ones astir most apt to execute well. So you tin consciousness assured that your advertisement fund will beryllium good spent.

Further reading: Discover much ways to usage AI for copywriting and AI for advertising.

AI devices make it easier to create contented truthful you tin standard your efforts and enactment progressive crossed each the platforms your assemblage uses.

One specified instrumentality is the AI Social Content Generator app. It uses AI to create contented tailored to your brand.

Simply unfastened the app, participate your website, and click “Proceed.”

Go done the prompts for the “Business Details” page and the “Brand Details” page. (The instrumentality will auto-populate these pages for you. Leave the specifications arsenic is, aliases set if necessary.)

When you’re done, you’ll onshore connected a civilization contented room page pinch different types of posts created by the AI. 

You tin besides create caller contented from existing assets (like blog posts aliases ecommerce products). Letting you instantly repurpose contented and grow its scope crossed a assortment of different platforms. 

Finally, people aliases schedule each station and support way of everything pinch the “Content Calendar” tab.

Further reading: See different ways you tin usage AI for societal media.

8. Analyze Competitor Strategies

Monitoring competitors helps you enactment 1 measurement up of them. And lets you understand what useful for them (so you tin do it better). Or what’s not moving (so you tin debar it).

Keep tabs connected the title by reviewing their trading activities pinch the AI Social Content Generator. 

Head into the app and click “Competitor Analysis,” participate your competitors’ societal profiles, and click “Done.”

You’ll get a study for each competitor that includes:

• Topics and station types pinch the highest engagement
• Their champion hashtags
• Popular contented themes

And more.

Identify which contented themes make the highest engagement. Then usage the AI Social Content Generator to create contented based connected those themes.

9. Perform Market Research

Market research—the process of gathering accusation connected your target market—is the instauration of galore trading activities. 

It helps you build customer profiles, which are elaborate descriptions of your perfect buyer. These tin thief you understand really to waste your products to your assemblage much easily.

Some types of marketplace investigation (like interviews) are champion done yourself. In these situations, you’ll want to speak to group and travel up pinch questions connected the alert arsenic you perceive to their experiences.

But you tin thin connected AI to thief pinch different types of marketplace investigation and study much astir your target audience.

Semrush’s Market Explorer is simply a marketplace investigation instrumentality that uses AI to collect, clean, and process information for you. So that you tin skip the tedious steps of marketplace investigation and instantly usage the information to pass your strategy.

To get started, unfastened the tool, participate up to 3 competitors, and click “Create and analyze.”

You’ll get a study pinch accusation connected your audience. Like marketplace size and traffic.

Click done the different tabs on the apical for much elaborate breakdowns. Like assemblage demographics and their interests.

Use this accusation to study much astir your perfect customers. And build campaigns tailored to their preferences.

10. Find Influencers to Partner with 

Influencer marketing is erstwhile brands activity pinch notable group successful their niche to beforehand their marque aliases products. But manually uncovering and reviewing influencers to activity pinch tin beryllium tedious.

To find influencers faster, effort the Influencer Analytics app. Open the app. Click “Influencer Discovery,” prime a platform, past click “Use AI-powered search.” 

Describe who you want to activity pinch and click “Create magic.”

The instrumentality will find influencers applicable to your request. You tin reappraisal their stats, including an estimated price. So you cognize which ones fresh wrong your budget. Then, prevention the ones you want to activity pinch to a database for early reference.

11. Write Your Marketing Emails

Email marketing involves sending emails to beforehand your business to group who subscribe to your email list. Think customers, users, aliases prospects. 

There are different types of emails you mightiness nonstop to subscribers. For example, if you waste software, personification mightiness motion up for a free trial. And you mightiness nonstop a follow-up email to punctual them erstwhile their proceedings ends. And nudge them towards a paid plan.

Another celebrated email is simply a invited email (an email utilized to build rapport pinch caller subscribers).

A instrumentality for illustration the AI Writing Assistant tin draught different types of emails for your email trading campaigns.

First, unfastened the tool, click “All Tools” and hunt for “email.” We’ll show you really to constitute a invited email, truthful we’ll prime “Welcome Email.”

Fill retired the punctual and click “Generate.”

The adjacent page contains the AI-generated email. Check each email for plagiarism, transcript it (to paste into your email trading tool), aliases prevention it. 

12. Perform Link Building Outreach

Link building is an SEO strategy wherever you effort to get different websites to nexus to yours. Backlinks from relevant, reputable websites tin thief you rank higher successful hunt results. And while nexus building tin beryllium rewarding, it’s besides time-consuming.

But AI tin make nexus building easier.

Mentioned - Outreach Wizard is an app that automatically scans your blog posts and identifies group aliases brands you’ve mentioned. Then, the app finds their interaction accusation truthful you tin email them to inquire for backlinks aliases societal shares. 

The thought is that, if you’re mentioning them successful your post, they mightiness beryllium happy to stock it pinch their audience. Either connected societal media or, ideally, successful their ain blog posts pinch a backlink.

To get started, unfastened the app and participate a URL (like a blog post) that contains mentions. Then click “Scan.”

Select the contacts you’d for illustration to email and click “Send an email.”

The app will unfastened your email work supplier pinch a drafted email pinch each interaction arsenic a Bcc recipient. Edit your email and nonstop it erstwhile you’re done.

This lets you nonstop much outreach emails faster. Boosting your chances of getting backlinks.

Further reading: There’s much to backlink building than conscionable outreach. Read our link building guide to study the champion practices.

How to Build a Strong AI Marketing Strategy

Now that you cognize really AI helps marketers, it’s clip to propulsion it each together pinch your ain strategy. 

Here’s how:

Choose Your Areas of Focus

Determine which areas AI will make the biggest effect connected your business. Here are immoderate ideas:

• Identify wherever competitors excel: If your competitors are consistently posting connected societal media while you struggle to support up, see integrating AI into your societal media trading strategy to automate contented creation and scheduling
• Assess fund gaps: AI tin measurement successful to grip roles you can’t presently spend to capable (such arsenic drafting blog articles aliases societal media posts)
• Delegate repetitive tasks: Let AI return complete time-consuming tasks for illustration information study aliases basal customer support, freeing up your squad to attraction connected bigger-picture initiatives

Pick the Right AI Marketing Tools

The AI devices you usage dangle connected the tasks you request thief with. 

Use a instrumentality suite for illustration Semrush truthful that you don’t request to jump backmost and distant betwixt different software. Letting you build a streamlined tech stack.

This makes it easy for you (and your squad members) to entree the devices they request for different tasks. 

You’ll beryllium capable to effort tons of awesome devices for free by checking retired the AI app collection successful the App Center.

Plus, a free Semrush account lets you harvester these apps pinch powerful devices for different areas of your marketing. From keyword investigation and competitor study to nexus building and PPC campaigns.

Set KPIs and Measure Performance

Setting key capacity indicators (KPIs)—metrics that thief you understand if you’re reaching your goals—lets you measurement the effect of your AI trading workflows. So you tin way advancement and spot wherever it’s moving and wherever its effect is little than expected.

The metrics you way and the KPIs you group dangle connected your business, goals, and your trading channels. 

For example, if you determine to usage AI to create contented for societal media, you tin usage a instrumentality for illustration Semrush’s Social Analytics to show and way capacity done metrics for illustration engagement and shares.

Implement, Test, and Iterate 

Regularly reappraisal your KPIs and stitchery feedback from your squad to understand what's moving and what needs improvement. 

AI won’t negociate to do each trading task perfectly.

For example, you mightiness want to reappraisal AI tasks that miss your KPIs. As these tasks mightiness beryllium amended suited to humans carrying them out.

This iterative attack helps you refine your strategy to execute amended results complete time.

Leverage AI successful Your Marketing Strategy

Whether you're a ample aliases mini business, utilizing AI for trading tin thief you standard and scope your goals faster.

And Semrush has a scope of AI devices for trading that’ll make the process easier.

Want to spot for yourself? Try Semrush for free today.