After Co-Founding a Successful Restaurant Group, He Turned to Tech to Simplify the Checkout Experience

Victor Lugger, co-founder of the edifice group Big Mamma and the tech level sunday, is nary alien to building memorable experiences that transcend specified dining. For Lugger, restaurants should beryllium spaces filled pinch joyousness and emotion, encouraging guests to savor each moment.

When creating Big Mamma, Lugger's extremity was to evoke the vibrant power of an Italian street, capturing the warmth, power and spontaneity of Italy.

As he puts it, Big Mamma was calved arsenic "an antidepressant for the Sunday blues. " The ambiance, unit and moreover chap patrons harvester to create a high-energy spot reminiscent of the joyousness you mightiness find stepping the streets of Venice aliases Rome.

Related: He Was Once Head Writer of 'The Simpsons.' Now, He's the Gordon Ramsay of Fast Food — Here's How This TV Exec Found an Unlikely Career arsenic an Influencer.

This committedness to joyousness successful dining, however, extends beyond the ambiance to clasp Lugger's unit civilization and resilience. During an early pop-up successful the South of France, his squad transformed a imaginable disaster — a sudden, torrential downpour — into an unforgettable nighttime by dancing done the chaos, keeping guests entertained and turning a problem into a celebration.

Lugger says it was a profound instruction successful leadership.

"I was very humbled by really overmuch amended than maine my squad was," he recalls, emphasizing that arsenic a leader, learning from the team's power and assurance became paramount.

This "joy successful chaos" mentality shaped his approach, prioritizing empowering his labor and fostering a civilization that celebrates taking risks and learning from mistakes.

Related: This Chef's Unfiltered Approach to Food Found Success Online. Now, Her Grocery Store Brings Her Brand to Life: 'I Don't Want to Live connected the Internet.'

In 2021, Lugger co-founded sunday, a tech institution aimed astatine transforming the edifice checkout experience. Although Big Mamma focuses connected slowing guests down to bask their meals, weekend optimizes the costs process, ensuring that hospitality extends to the last interaction. It integrates pinch respective celebrated edifice technologies, including Toast.

With sunday, Lugger emphasizes that "there is truthful overmuch much to do during payments" than simply collecting a bill.

By streamlining the checkout experience, weekend not only saves guests clip but besides increases tips and gathers basal feedback that helps restaurants amended and clasp staff. By improving each mini detail, restaurants tin create a much hospitable experience.

Related: How This Michelin-Starred Chef Overcame Loss and Hardships to Achieve Stardom

Lugger's unsocial societal media approach

Despite Big Mamma's societal media success, Lugger focuses squarely connected the impermanent acquisition alternatively than integer marketing.

His "social media investment" is the specifications — from custom-made plates to marble tables — that springiness guests a consciousness of awe erstwhile they beryllium down to eat and promote them to stock their acquisition pinch the world.

"I'm making awesome restaurants to please people. It happens that successful 2024, erstwhile group are pleased, they opportunity it connected societal media," Lugger tells Shawn Walchef of Cali BBQ Media.

Lugger continues to build environments that bring joyousness to customers and group a precocious modular for hospitality, a testament to his passion for creating memorable, meaningful eating experiences.

"The truth that Big Mamma is this benignant of instrumentality we each provender into, and this instrumentality grows and feeds america and grows our life is why we support pushing it," he says.

Related: How This Beverage Industry CEO Used His Passion for Hip-Hop to Build Partnerships With Jay-Z, Rick Ross and More

About Restaurant Influencers

Restaurant Influencers is brought to you by Toast, the powerful edifice point-of-sale and guidance strategy that helps restaurants amended operations, summation income and create a amended impermanent experience.

Toast — Powering Successful Restaurants. Learn much astir Toast.