A startup founded by ex-DeepMind engineers wants to turn its customers into robot teachers

Aug 29, 2026 04:01 PM - 2 hours ago 2

Reimagine

Jonathan Scholz, the cofounder of Reimagine Robotics, started Google DeepMind's applied robotics team. Reimagine Robotics

A group of erstwhile Google DeepMind engineers has a imaginable solution to robotics' 100,000-year information gap: you.

Jonathan Scholz, the CEO of Reimagine Robotics, told Business Insider that the startup plans to build robots that are really useful by turning its customers into robot teachers.

Scholz, who antecedently led DeepMind's applied robotics team, founded Reimagine past twelvemonth pinch erstwhile Google colleagues Oleg Sushkov, Akhil Raju, and Misha Denil.

The London- and Sydney-based startup emerged from stealth earlier this period and is backed by VC firms Fly Ventures and Firstminute Capital.

In his first media question and reply since coming retired of stealth, Scholz told Business Insider that Reimagine's ngo of building robots that tin beryllium refined and taught successful the section — a process known successful the world of AI arsenic "post-training" — stemmed from his experiences astatine Google.

Reimagine Robotics demo

Show don't tell: Reimagine's robots are designed to beryllium grabbed and manipulated.  Reimagine Robotics

After 3 abstracted robotics projects he built astatine DeepMind grounded to get beyond the aviator phase, Scholz said he realized the rumor was not the underlying technology, but really it was deployed successful the existent world.

"It clicked for maine that it wasn't conscionable a capacity problem," he said. "What you really needed to do to get robots deployed retired location was to make them usable and adaptable by the unit who really understand the work."

'Monkey see, monkey do'

To span this gap, Scholz said Reimagine has adopted a "monkey see, monkey do" attack to learning for the company's fleet of robot arms and assemblers, immoderate of which are mounted connected surfaces while others move astir connected wheeled platforms.

He said customers will beryllium capable to thatch robots caller behaviour by showing them really to do a task, watching them effort it, and past correcting them by physically manipulating the robotic arm.

This attack intends to flooded a awesome situation for robotics companies that has hampered real-world adoption: a shortage of training data.

Unlike ample connection models specified arsenic OpenAI's GPT, which are trained connected a immense corpus of online text, location is simply a comparative deficiency of real-world information disposable to train the AI systems that underpin robots.

Scholz cited the "100,000-year information gap," a word coined by UC Berkeley roboticist Ken Goldberg. The largest reported robot-training dataset contains astir 1 twelvemonth of experience. By comparison, Goldberg estimates it would return a personification astir 100,000 years to publication and position each the matter and images utilized to train starring AI models.

Despite this gap, liking successful robotics has exploded successful caller years arsenic investors stake that the section is approaching its ain "ChatGPT moment."

Much of this hype is focused connected humanoid robots, pinch Tesla and robotics startups specified arsenic Figure and 1X each producing impressive demos of their bipedal bots and touting AI models tin of generalizing crossed a wide scope of tasks.

'An costly paperweight'

Reimagine is moving pinch respective manufacturing businesses to trial its robotic arms. In 1 deployment, pinch a institution that extracts captious materials from utilized difficult drives, the startup says it trim the clip it took to thatch a robot a caller task from 1 time to 10 minutes.

Reimagine Robotics

Reimagine yet envisions a "downstream economy" of robot teachers and handlers.  Reimagine Robotics

Scholz said that labor moving pinch the robots quickly took the level and ran pinch it, coming up pinch their ain usage cases and training Reimagine's robots to execute caller tasks. He added that this benignant of hands-on supervision would beryllium basal to move robots beyond flashy demos and into the real-world workforce.

"If they person to telephone the whiz squad robotics guys from wherever they are to alert successful and hole it, they conscionable won't beryllium capable to do it. It will go an costly paperweight," Scholz said.

In the agelong run, Scholz said he besides expects the manufacture will spot a "downstream economy" emerge, made up of robot trainers who will "bridge the gap" betwixt manufacturers and factories by school robots to execute circumstantial tasks and troubleshooting their measurement past immoderate roadblocks.

"When I was astatine DeepMind, customers would person to telephone america up and we'd alert retired and hole the robots. From their perspective, it would beryllium awesome if they didn't person to call," he said.

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