A shiny $50 tumbler has entered the world of trendy water bottles. Meet Frank Green.

This summer, Morgan Symone was fresh to break up pinch Stanley. Then Frank Green came along.

We're talking, of course, astir water vessel brands.

"I had a Stanley for a while, but she was ever leaking, and I'm not a personification who will put a charm [cover] connected the straw," Symone, a 27-year-old from Los Angeles, told Business Insider. "I wanted to pivot to thing caller and fresh."

The caller master's postgraduate and trading master started researching and recovered the Australian institution Frank Green online. She was truthful intrigued by the marque that she told her friend astir it astatine luncheon the adjacent day.

A fewer weeks later, a personalized, green-and-pink Frank Green vessel arrived connected Symone's doorstep — a gift from her friend.

"I don't spell anyplace without it," Symone said. "I bring it pinch maine successful my car, astatine work, successful my bag, to the beach, to the gym; I emotion it."

The cup has go some a applicable instrumentality and a manner accessory for Symone and different fans. And while it's popular, it's not so trendy that you person to conflict a crowd to get 1 — astatine least, not yet. But pinch its shiny chrome bottles popping up crossed societal media, Frank Green is starting to look for illustration the adjacent "it" vessel for American shoppers.

The h2o vessel craze goes chrome

There's a bully chance you already person an Owala, a Stanley cup, and possibly a Bink bottle successful your room cabinet. Water bottles person go much than drinkware successful caller years. They're position symbols.

Shoppers waited hours successful line for coveted Stanley releases, pinch their prices ranging from $25 to $75. Some Target workers were moreover fired aft buying limited-edition cups themselves, and mediate schoolers became ruthless successful their quests to have the champion bottles.

At its highest popularity, Stanley's yearly sales accrued from $94 cardinal successful 2020 to an estimated $750 cardinal successful 2023, mostly owed to its 40-ounce tumbler, CNBC reported. It besides fixed that leaking rumor Symone mentioned by releasing a caller type of the cup, the Quencher ProTour, pinch a flip-top straw.

Over time, Owala, whose prices scope from $26 to $55, emerged arsenic different trendy option, wooing "cool girls" pinch its FreeSip bottle, which has a apical loop for carrying and a built-in straw. Today, uncommon aliases sold-out Owalas get listed for triple the value — sometimes complete $100 — connected sites for illustration eBay.

Joe Derochowski, a location manufacture advisor astatine the world marketplace investigation institution Circana, told Business Insider that income of reusable drinkware person remained beardown since 2020, pinch $5.2 cardinal successful portable beverage items sold complete the past year, up from $3.1 cardinal successful 2024.

Frank Green isn't a consequence to the h2o vessel craze, but the Australian marque said it still wants to gain a spot connected American shelves.

The marque offers customizable bottles pinch metallic straws and rubber straps attached to the lids, making them easy to carry. But its shiny chrome bottles are what's really capturing people's attraction crossed societal media, offering a much elevated artistic than galore of the printed aliases brightly colored options that person dominated the marketplace for years. "There's a ocular facet and the value is truthful good," Symone said.

One title from Symone, however, is that the vessel doesn't fresh wrong car cupholders, which is simply a large deal. Taking reusable cups connected the spell is benignant of the full point. No 1 wants their vessel rolling astir their rider spot while they drive.

It's a drawback Frank Green has attempted to reside by offering a $15.95 cupholder expander connected its website.

An Australian cult favourite comes to America

Frank Green whitethorn beryllium unfamiliar to immoderate US shoppers, but the marque isn't new.

Benjamin Young, the brand's CEO, founded the institution successful 2013 arsenic a retailer that could bring some sustainability and style to customers. He first crafted a reusable java cup and later introduced ceramic-lined h2o bottles.

Now, the marque sells the second alongside kids' cups, h2o vessel holders, and different products. Its astir celebrated products are its scope of chrome bottles, which costs $47.95 for a 20-ounce vessel and $52.95 for a 34-ounce version.

Frank Green knowledgeable important maturation successful Australia. Nearly six years into its business, the institution was generating complete 15 cardinal Australian dollars, aliases much than $10 million, successful yearly revenue, The Sydney Morning Herald reported.

Frank Green declined to stock existent gross and income numbers pinch Business Insider.

"We've ever thought of Frank Green arsenic a world brand, not conscionable an Aussie one, truthful the US felt for illustration the earthy adjacent step," Young, who announced a US description backmost successful 2018, told Business Insider. "What's been astonishing for america is seeing Americans get connected committee pinch what we're about: You shouldn't person to take betwixt sustainability and functionality for style."

Social media is helping the marque recreation farther. In fact, the marque had a TikTok beingness earlier it moreover joined TikTok. According to a business lawsuit study by the societal media company, videos astir Frank Green's products surged successful 2022, prompting the institution to create its ain account.

"Most Americans person discovered america done societal media, disconnected the backmost of the 'emotional support h2o bottle' trend," Young said.

Now, Frank Green is seeing different activity of attraction online. While reporting this story, we watched dozens of videos that caller American fans person posted astir their Frank Green h2o bottles. Again and again, they described the bottles arsenic "chic." US Google search liking successful "Frank Green bottle" has besides surged successful 2026.

And successful August, Frank Green checked disconnected different signature motion of American success: a collaboration. It launched 2 $80 bottles pinch the skincare marque Laneige.

Even though Frank Green has yet to drawback up to the fame of its US competitors, that truth has go a trading constituent for immoderate consumers.

"Frank Green is still a small niche — and I for illustration that," Symone said.