'A New Chapter': Apple CEO Tim Cook Says This AI Is 'Profound' and 'Will Reinvent' the iPhone, iPad, and Mac

Apple CEO Tim Cook says AI is an unmistakable turning constituent for technology.

In an interview pinch Wired released connected Wednesday, Cook discussed AI's effect connected Apple and said it will heighten each of Apple's offerings astatine immoderate constituent by changing the measurement users interact pinch their phones, tablets, and laptops.

"AI will reinvent and supply a caller era and a caller section for iPhone and iPad and the Mac and each of our products complete time," Cook said. "Because I deliberation it changes the measurement you interface pinch the product."

Related: Apple Intelligence 'Changed My Life,' Says CEO Tim Cook. Here's How the New iPhone AI Saves Him Time.

Cook stated that he personally uses Apple Intelligence to summarize emails. Apple is an email-based company, he explained, truthful he gets a precocious measurement of messages from each corners, including from labor and customers. Cook says Apple Intelligence summarizes and prioritizes his emails for him truthful he knows what to publication first.

Siri besides received an AI boost successful October erstwhile Apple released iOS 18.1, which allows Siri to understand much context, grip tech support questions, and move betwixt matter and sound commands pinch AI. There person been reports that Apple is preparing to motorboat a new and improved AI version of Siri successful the coming months.

In the interview, Cook calls himself a Siri "power user" and says he's 1 of the 1.5 cardinal requests that Siri gets per day. He explained that pinch AI, much Apple users will usage Siri and create a individual relationship pinch the sound assistant.

"I already person a individual narration pinch Siri, but I deliberation much group will because Siri will go much personally applicable and beryllium capable to return tasks disconnected your sheet that you don't person to do," Cook said.

Related: Apple's Next Device Will Reportedly Be Mounted connected Your Wall: 'They Feel Like They're Going to Sell a Lot of These Things'

Though AI is expensive, costing over $100 million to train by 1 estimate, having AI-enhanced features connected Apple products doesn't mean paying other for them, Cook says. He notes that location were "never" conversations astir charging for AI services, for illustration AI that can draught emails aliases texts from wrong iPhone, iPad, and Mac. Instead, Apple views AI arsenic a halfway acquisition for utilizing its products.

And erstwhile it comes to originality, Cook says that utilizing AI to make penning sound much polished aliases friendlier still intends the penning is yours.

"It's still coming from you," he stated.

Related: Apple Adds AI Writing Tools to the iPhone 16. Here's Why That Could Be a Problem.