8 Ways To Automate SEO and Content Tasks With LLMs

Jan 20, 2025 03:00 PM - 2 weeks ago 25217

The author's views are wholly their ain (excluding the improbable arena of hypnosis) and whitethorn not ever bespeak the views of Moz.

Let’s telephone a spade a spade: SEO and contented tasks tin consciousness for illustration monotonous activity aft a while. Audit, research, recommend, execute, optimize—rinse and repeat. All that manual effort? It makes maine want to shriek sometimes.

But what if location was a measurement to automate those tedious workflows pinch LLMs? Imagine freeing up clip to attraction connected the nosy worldly that genuinely moves the needle.

In this blog, I’ll supply applicable tips, tools, and workflows for utilizing LLMs to toggle shape your SEO and contented processes.

LLMs are the biggest invention successful hunt since Google

When I first started experimenting with Large Language Models (LLMs), it became clear that these devices were a seismic displacement for SEO. LLMs correspond the astir important invention successful hunt since Google became a family name. 

They’ve reshaped really we approach search motor optimization and unlocked caller possibilities for content creation, information analysis, and strategy execution.

A cardinal turning constituent came erstwhile Google openly embraced AI content—as agelong arsenic it was high-quality, original, and helpful. Suddenly, marketers could thin into automation without fearing a punishment if they adhered to value guidelines. 

Google accepts AI contented if it's high-quality and useful

Tools for illustration ChatGPT, Gemini, and Claude quickly became staples successful the marketer’s toolbox, streamlining workflows and improving productivity.

What this intends for marketers

For SEO professionals and contented creators, LLMs connection galore opportunities to destruct the repetitive grunt activity that often wastes our time. These devices person go indispensable for efficiency, from automating contented ideation and optimization to performing in-depth information study and moreover managing method SEO tasks.

However, the basal displacement is really LLMs are shaping the early of our industry. Many occupation descriptions now inquire for acquisition pinch AI and LLMs. 

Screenshot of a Job Description showing that SEO and Content roles now inquire for AI and LLM experience

The expertise to constitute prompts, analyse outputs, and merge AI into existing workflows has go essential. 

The connection is clear — you consequence falling down if you’re not leveraging these tools.

Key usage cases for LLMs successful SEO and contented automation

1. Content ideation and creation

Sometimes, coming up with fresh contented ideas involves staring astatine a blank page and waiting for inspiration to strike.

Well, not anymore.

Tools for illustration Chatsonic and Copilot tin toggle shape a elemental punctual into a wealthiness of actionable contented ideas.

AI devices for illustration MS Copolit, Claude and Chatsonic are awesome for contented tasks

Here’s really these devices tin help:

Topic generation:

Input a seed keyword aliases query, and the instrumentality suggests trending topics and applicable angles. For example, you could punctual an LLM to aboveground questions group inquire astir distant activity devices aliases trends.

Outlining:

  • Generate elaborate outlines to building your articles, ensuring comprehensive taxable coverage.
  • Quickly identify gaps successful your contented strategy by comparing suggestions pinch existing content.

Title and meta explanation optimization:

  • Create aggregate SEO-optimized variations for title tags and meta descriptions.
  • Provide specifications for illustration audience, tone, and target keywords, and fto the instrumentality make tailored options.

2. SEO validation

Creating contented is the first step—ensuring it meets value standards is wherever the existent activity begins.

Here’s really these devices tin thief you support high-quality content:

Content value analysis:

I created a helpful contented analyzer that evaluates your pages for alignment with Google’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) and adjuvant contented standards. It enhances your validation process by identifying gaps and highlighting areas for improvement, specified arsenic originality, depth, and user intent alignment.

Error detection:

Identify inconsistencies, missing metadata, aliases different SEO-related issues affecting your content’s performance. The recommendations guarantee your contented meets value benchmarks and excels successful competitory hunt environments.

Core Web Vitals validation:

Screenshot showing really to usage a GPT to validate halfway web captious metrics

LLM devices for illustration the Web Performance Engineer GPT tin validate your Core Web Vitals metrics, specified arsenic page load speed, interactivity, and ocular stability. It besides provides actionable recommendations to reside issues impacting performance.

3. Hub-and-spoke contented planning

If you want to screen a taxable comprehensively, the hub-and-spoke model is 1 of the astir effective strategies. 

Screenshot showing really to build a hub and said pinch Chatsonic

You create a cardinal “hub” article that explores a wide topic. Next, you create elaborate “spoke” articles connected related subtopics to support the hub. This approach improves soul linking, topical authority, and personification experience.

LLMs make it easy to scheme and execute this strategy:

  • Identify your hub topic: Use Chatsonic to find high-volume keywords and communal questions astir a cardinal topic.
  • Generate said ideas: Prompt the instrumentality to propose related subtopics that people link to the hub.
  • Visualize your framework: Use ChatGPT to create a ocular representation of your hub-and-spoke structure, making it easy to execute and refine.

For instance, if your hub is “remote activity tools,” your spokes mightiness see “video conferencing tools,” “project guidance platforms,” and “file sharing software.” 

4. Click-through complaint and postulation forecasting utilizing humanities data

Understanding past capacity is cardinal to readying for early success. LLMs tin streamline this process by analyzing humanities information to forecast trends in postulation and click-through rates (CTR).

Screenshot showing really to usage ChatGPT for SEO forecasting

Here’s how:

Analyze humanities metrics:

Upload your CTR, hunt volume, and humanities click information into ChatGPT. Next, inquire it to forecast clicks aliases different information based connected the humanities information you provide.

Generate postulation forecasts:

Use LLMs to create projections based connected your humanities capacity metrics, highlighting expected postulation fluctuations complete the adjacent fewer months. This helps you group realistic goals and place highest opportunities for optimization.

Spot opportunities for improvement:

Based connected forecasted performance, you tin prioritize keywords aliases contented areas apt to thrust the astir impact. For example, if your information shows that a keyword for illustration “best CRM tools” historically peaks successful Q1, an LLM tin suggest content optimization opportunities aliases campaigns to capitalize connected that trend.

5. Technical SEO improvement

Technical SEO tin beryllium time-intensive, but LLMs supply powerful ways to simplify and optimize these tasks. 

Screenshot showing really to usage a GPT for schema markup

Screenshot showing really to usage a ChatGPT 4 for method SEO optimization

Use LLMs to create hierarchical navigation structures for lists of URLs. For example, you tin upload a spreadsheet of URLs and punctual the instrumentality to shape them into categories aliases navigation levels.

Cross-linking suggestions:

LLMs tin analyse the semantic relationships betwixt your pages and suggest internal linking opportunities. This ensures your tract is interconnected, helping users and hunt engines navigate effectively.

Canonicalization instructions:

Generate step-by-step instructions for implementing canonical tags, including configurations for illustration HTTP headers. LLMs simplify analyzable directives, helping you debar copy contented issues.

Web capacity metrics:

LLMs tin analyse further velocity and capacity metrics to place bottlenecks. You besides get tailored action plans to amended wide tract responsiveness.

6. Competitive investigation and hunt intent analysis

Understanding competitors' actions and aligning pinch hunt intent is important for SEO success. LLMs simplify this process by helping you extract insights, validate contented strategies, and uncover untapped opportunities.

Here’s really LLMs tin support competitory investigation and hunt intent analysis:

Analyze competitor content:

Screenshot showing really to usage LLMs for competitor analysis

Use LLMs to comparison top-ranking pages for your target keywords. Prompt the instrumentality to place repeated topics, products, aliases services across competitor content. For example, you tin ask, “What are the recurring themes successful the apical 10 articles for [keyword]?”

Generate unsocial contented ideas:

Instead of duplicating what’s already ranking, punctual the LLM to propose related topics aliases angles competitors haven’t covered. It helps you place gaps and create contented that stands out.

Validate hunt intent:

Use LLMs to cheque whether akin queries stock overlapping results. For example, ask, “Are the aforesaid pages ranking for [Query A] and [Query B]?” If there’s important overlap, a azygous page whitethorn suffice. If not, you mightiness request unsocial contented for each page.

Screenshot of Moz hunt intent feature

For much scalable hunt intent analysis, Moz AI offers a dual-layer exemplary that combines instrumentality learning and rules-based systems to categorize intent accurately. It identifies whether queries are navigational, informational, commercial, or transactional, helping you align contented pinch what searchers are looking for.

Market-specific contented recommendations:

Screenshot showing really to usage LLMs for world SEO

Analyze if different world markets require unsocial contented strategies. Prompt the LLM to place whether top-ranking pages for a query disagree crossed regions for illustration the US, UK, and Australia.

7. Strategic contented creation

You tin usage LLMs to make ideas, optimize content, and get SEO recommendations.

Here’s how:

Create unique, optimized titles without duplication

Screenshot showing really to usage LLMs to forestall cannibalization

Avoiding plagiarism is captious for hunt success. LLMs generate SEO-friendly titles that are unsocial and aligned with keyword intent.

Generate contented ideas from trending videos

Staying up successful contented creation intends identifying trending topics earlier your competitors. Use devices like Video Highlight to extract top-performing video topics and make ideas tailored to your audience.

Optimize video titles, descriptions, and hashtags

Video Highlight also optimizes YouTube videos by suggesting titles, descriptions, and hashtags. Simply supply specifications astir your video, and the instrumentality delivers tailored options to amended visibility and engagement.

Generate FAQs for products without duplication

Screenshot showing really to usage ChatGPT to make FAQs

FAQs are a awesome measurement to reside customer concerns and amended hunt visibility. LLMs analyse top-ranking pages and make FAQs based connected communal personification queries while ensuring the output doesn’t copy existing content.

Develop unsocial merchandise descriptions

Use LLMs to scale product descriptions. Input cardinal merchandise features, and the instrumentality generates descriptions optimized for personification engagement and hunt engines. This is peculiarly valuable erstwhile differentiating your offerings from competitors.

Get SEO recommendations for e-commerce pages

Screenshot showing really to usage a GPT for E-commerce SEO recommendations

For e-commerce sites, I created a GPT to supply tailored SEO  recommendations that align pinch champion practices. It reviews the page for technical, content, and UX features.

Use GPTs to find and mention reliable facts

Need reliable statistic aliases insights? Use Consensus GPT to stitchery facts and mention sources for your articles. It makes it easier to create authoritative, data-led contented that resonates pinch your audience.

8. Automate nexus building

Link building has ever been 1 of the astir time-consuming aspects of SEO, but LLM-powered devices are making it faster and much efficient. 

Here are cardinal usage cases for automating nexus building:

Find applicable experts and influencers:

Screenshot showing really to usage ChatGPT for outreach

LLMs tin make lists of experts who often people contented connected your target topics. For instance, punctual an AI instrumentality to place authors aliases researchers who person written astir "Remote work" and see their interaction details.

Identifying podcasts and YouTube channels:
Discovering niche podcasts aliases YouTube creators is now easier pinch LLMs. For example, inquire the instrumentality to find celebrated podcasts discussing "content marketing" aliases YouTube channels focused connected "SEO tactics," enabling targeted outreach for collaborations.

Personalizing outreach emails:
LLMs tin automate email personalization by referencing the recipient’s caller activity aliases achievements. For instance, I’ve utilized LLMs to interaction experts and inquire for quotes erstwhile penning aliases optimizing content.

Final thoughts: Discover much ways to automate SEO pinch LLMs

While I’ve shared 8 ways to automate SEO and contented tasks, the possibilities pinch LLMs are endless. There are tons of GPTs and different AI devices guaranteed to velocity up your regular workflow and uncover caller efficiencies. For moreover much inspiration, cheque retired Mike King’s webinar on 101 ways to usage AI for SEO—it’s packed pinch ideas to spark your adjacent breakthrough.

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