6 Examples of FAQ Pages and How to Write a Great One

What Is an FAQ Page?

An FAQ page is simply a dedicated page connected a website that answers often asked questions (FAQs) related to nan business.

Many businesses person FAQ pages to thief tract visitors understand their products and services. And lick communal problems.

For example, here’s Stella & Chewy’s FAQ page:

It’s an effective FAQ page because it anticipates nan audience's needs. It besides answers communal questions and guides visitors to different applicable tract content.

FAQ pages whitethorn besides see questions and answers about:

• Common manufacture questions
• Operating hours
• Return policies
• Payment options
• Shipping information
• Contact options
• Jobs

Why You Need an FAQ Page

Here are nan benefits of having an FAQ page.

It Increases Site Traffic and Online Visibility

When group hunt for answers related to your business, your FAQ page tin look successful hunt results. So creating an optimized FAQ page tin amended your online presence.

For example, WhatsApp’s FAQ page astir disappearing messages is simply a featured snippet connected nan Google results page:

FAQ pages are bully for SEO arsenic they person nan imaginable to thrust significant, applicable integrated traffic. By targeting question keywords that imaginable customers usage to study much astir your marque aliases products.

For example, WhatsApp’s FAQ page gets 650.8K visitors per month, according to Semrush’s Organic Research tool.

Because nan page is ranking successful nan apical 10 for respective high-volume question keywords, like:

• “How to cognize if personification blocked you” - 4.4K searches per month
• “How to download whatsapp” - 1.3K searches per month
• “How to delete whatsapp group” - 1.6K searches per month

It Improves nan Customer Experience

An FAQ page improves nan customer experience. Because it helps users get answers faster. Rather than having to excavation heavy into your website aliases scope retired to customer service.

More specifically, FAQ pages do nan following:

• Give imaginable customers accusation to assistance their decision-making process
• Make cardinal accusation readily available, which shows that your business is transparent and values customer satisfaction

When group find answers to their questions, they whitethorn forgo contacting support. Which tin prevention your unit clip and resources.

It Strengthens Your Authoritativeness

FAQ contented establishes authority, giving you an separator complete competitors who whitethorn not beryllium openly addressing communal questions.

For example, Stella & Chewy’s uses their FAQ page to found that they are canine nutrient experts. By answering questions like, “How do I modulation (my canine to caller food)?”

Doing this tin show your expertise. Because your answers showcase your knowledge. Which tin lead to accrued customer trust.

8 Great FAQ Page Examples

Struggling to travel up pinch your ain FAQ page?

Here are 8 awesome examples for your inspiration.

1. The IRS

Because nan IRS is simply a authorities entity, it makes consciousness that their FAQ page creation is little creative.

But they connection a awesome personification experience. If visitors person a circumstantial mobility aliases topic, they tin usage nan hunt barroom astatine nan apical of nan page.

The reply to each mobility is “hidden” down a drop-down, truthful users tin skim nan page quickly and only click connected nan questions they want.

2. Amazon Web Services

The Amazon Web Services FAQ page uses a simple, easy-to-navigate design.

If you proceed to scroll down, nan page includes galore links nether different categories. 

Once you click connected a topic, you’ll find an accompanying article pinch further questions and answers wrong that topic.

3. Target

Target’s main domain has a thief conception to assistance users pinch orders, returns, etc.

However, its firm domain has much circumstantial FAQ pages targeting different personification segments (like “Media” and “Careers”).

The mean Target shopper astir apt isn’t willing successful these categories. So it makes consciousness to abstracted them.

4. Planet Fitness

Planet Fitness is simply a gym concatenation known for its beginner-friendly simplicity. Its FAQ page follows suit:

Its first FAQ page has a database of communal questions pinch drop-down-style answers.

If you scroll further down, you’ll spot a conception branded “More Topics.” That directs you to further FAQs depending connected what accusation you need.

It besides includes an action to interaction your Planet Fitness nine directly.

5. Dunkin’

This celebrated java chain’s FAQ page keeps things simple.

Users tin toggle betwixt a fewer different categories connected nan apical navigation bar. Or navigate straight to their astir celebrated questions:

And erstwhile users find what they need, they tin click a drop-down to position easy-to-skim related questions:

6. Lily’s Kitchen

Pet nutrient marque Lily’s Kitchen categorizes their questions connected nan left-hand broadside of nan FAQ page.

If users can’t find answers, they tin interaction Lily’s Kitchen’s customer work squad utilizing nan nexus nether nan main heading.

7. Kiehl’s

Skincare marque Kiehl’s besides helps visitors find answers done a left-hand navigation menu.

It besides has a hunt barroom truthful group tin look for thing specific. 

The page besides includes links to celebrated questions truthful users tin get answers quickly.

8. Yasso

This stiff yogurt brand’s FAQ page starts pinch a number of clickable class links:

If you click connected 1 aliases scroll further, you’ll find a drop-down paper of much circumstantial questions:

This FAQ page uses marque colors and design. To further promote marque recall.

How to Create an Effective FAQ Page

Create an FAQ page that drives postulation and helps customers. With these 5 tips.

Uncover Questions Your Customers Actually Ask

The superior extremity of your FAQ page is to reply your customers’ and imaginable customers’ questions. So that they don’t request to interaction your support squad each clip they request help.

There are 2 ways you tin uncover what those questions are:

First, inquire your customer support and income teams.

Those 2 teams coordinate pinch customers connected a regular basis. Ask them to compile recurring questions. And adhd those questions to your FAQ page.

If you’re utilizing thief table aliases telephone halfway package for illustration Intercom or Zendesk, reappraisal nan customer data.

This includes listening to recorded calls, looking done written specifications astir circumstantial customer issues, etc.

Second, usage Google Search Console. To spot questions that you’re already ranking for.

Sign successful to Search Console and prime your tract successful nan spot drop-down.

Next, click connected nan “Performance” tab successful nan left-hand navigation menu.

And scroll down to “Queries” to spot a database of hunt position that you’re already ranking for.

Now, let’s constrictive that database of queries. Into a database of mobility keywords.

Create a select by clicking “+ New” > “Query…” astatine nan apical of nan screen.

And, deed “Custom (regex).”

Finally, paste nan pursuing look into nan unfastened field. And click nan “Apply” button.

^(how|what|when|where|who|why)[" "]

The array will show you each question-based hunt queries.

Comb done nan database to take nan astir applicable questions for your business. And adhd them to your FAQ page.

Research Question Keyword Opportunities

Keyword research tin thief you place questions group participate into hunt engines.

Start your investigation by plugging your manufacture aliases marque sanction into nan Semrush Keyword Magic Tool.

Let’s usage nan cosmetics institution Lush to demonstrate. 

Enter nan marque name, take your target country, and click nan “Search” button.

You’ll spot a database of keywords related to “Lush.”

Click nan “Questions” select fastener adjacent nan apical left-hand area of nan report.

And click connected nan “Volume” file to put by hunt measurement (i.e., nan estimated number of searches a keyword gets per month).

Now, you’ll spot a database of questions related to your brand. With nan keywords that get nan astir searches per period astatine nan top.

As you did pinch Search Console, take nan astir applicable questions for your business. While considering their hunt popularity.

Follow a Logical Category Structure

A awesome FAQ page is easy to navigate. So that visitors tin find what they request arsenic quickly arsenic possible.

To do that, create clear class sections based connected nan mobility type.

For example, the Shopify FAQ page categorizes questions into 4 sections. In a left-hand navigation menu:

Some communal FAQ categories include:

• General questions
• Account and registration
• Ordering and payment
• Shipping
• Returns
• Product information
• Technical support
• Privacy and security
• Contact information

Answer Questions Clearly and Concisely

When visitors onshore connected your FAQ page, they’re apt looking for speedy answers. So support your answers clear and concise.

Let’s return Dunkin’s FAQ page. Many of nan answers are 1 aliases 2 sentences. And get correct to nan point.

Consider User Experience

If you want your tract visitors to time off happy, amended your FAQ page's personification experience.

Add adjuvant elements for illustration hunt functionality and drop-down menus to make your page easier to navigate.

People will onshore connected your FAQ page pinch a circumstantial mobility successful mind. Make it easy for them to find answers by adding a hunt section (especially if your page is excessively agelong to skim).

For example, here’s nan IRS’ FAQ page pinch a hunt barroom astatine nan top:

You tin besides see drop-downs wrong your categories.

Adobe breaks up their left-hand navigation categories pinch drop-down arrows. This allows them to see a batch of accusation connected 1 page without confusing aliases overwhelming nan user.

Create Better FAQ Pages pinch Semrush

An FAQ page is simply a beneficial plus for some your tract visitors and SEO. But for it to beryllium effective, you request to optimize it decently and see nan correct questions.

Inspired by nan FAQ page examples successful this guide?

With Semrush’s suite of tools, you tin create an FAQ page that meets users' needs and ranks good successful nan hunt engines.

Sign up for a free relationship today!

This station was updated successful 2024. Excerpts from nan original article by Kelly Lyons whitethorn remain.