5 Proven Strategies for Securing Celebrity Endorsements

As marketers, we're ever looking for a limb up connected our competition. A celebrity endorsement is simply a historically reliable measurement to do that. Celebrities connection a chance to scope caller audiences that are extracurricular of your accepted trading efforts.

At ButterflyMX, we've had occurrence moving pinch nationalist figures to boost our accepted trading efforts and invigorate our storytelling.

Here, I'll springiness you a fewer tips connected what you tin do to make your marque and your institution appealing for celebrities to activity with.

Related: How Your Business Can Harness the Power of Celebrity Endorsements to Skyrocket Your Online Growth and Brand Awareness

1. Familiarize yourself pinch your industry's influencers

No matter what manufacture you activity in, I tin guarantee there's a organization of societal media professionals and micro-celebrities who tin power the opinions of your customer base. Not only that, but these individuals tin grow your brand awareness to caller audiences.

Take my company, ButterflyMX, arsenic an example. We're a spot exertion institution that sells entree power hardware for illustration video intercoms, keypads and paper readers. At first, we were scratching our heads, reasoning of who to inquire for a personage endorsement. But you don't person to limit yourself to looking for an influencer successful your section if it happens to beryllium highly specific.

Look astatine influencers successful related fields, and do your ain investigation to find whether there's imaginable for important assemblage crossover.

While a personage aliases influencer successful the proptech organization mightiness only beryllium capable to scope a very mini audience, we recovered retired that an associated section is chock-full of celebrities pinch tons of reach: real estate.

Television networks for illustration TLC and HGTV are the homes of fixer-upper and remodeling shows that person made celebrities retired of their hosts. They person sway complete spot owners, managers and developers — precisely the benignant of group we request to entreaty to. So, we did immoderate digging, and we were capable to onshore an endorsement from TV characteristic and 1 of the stars of Property Brothers, Jonathan Scott!

2. Attend networking events

Networking events already person built-in benefits, for illustration making connections pinch different manufacture leaders and staying updated connected what your competition's up to. But if you support an oculus retired for celebrities who person speaking slots, you tin locomotion distant pinch much than conscionable an autograph ——you whitethorn beryllium capable to statesman a fruitful business relationship, too.

After all, for galore celebrities, a large portion of their income is landing deals and endorsements. A personage mightiness request institution endorsements arsenic overmuch arsenic companies request theirs.

3. Understand the ecosystem astir celebrities

Meeting celebrities successful personification and making your lawsuit has a awesome chance of occurrence — particularly if you return into relationship the worth of having a face-to-face interaction. However, you can't ever trust connected an manufacture arena to thief you.

If you've decided connected a nationalist fig who you'd for illustration to activity pinch and you want to group thing up done a telephone telephone aliases an email, you should beryllium prepared to jump done a mates of hoops first.

Let's opportunity the personage you're considering is simply a peculiarly large name. Chances are, you'll commencement disconnected dealing pinch a individual adjunct aliases their talent agency instead. On the flip side, if you interaction a smaller influencer aliases the personification down a reappraisal transmission connected YouTube instead, it's much apt that you'll speak straight to the personification doing the endorsement.

Either way, the astir important proposal I tin springiness you astatine this shape is to beryllium prepared. Start by preparing a strategy that consists of actionable tasks, for illustration a contented almanac aliases a schedule of events you'd for illustration to attend. This type of scheme will thief the personage aliases their squad visualize the type of run you want to run.

Related: 5 Considerations When Seeking a Celebrity to Endorse Your Brand

4. Consider discounting your merchandise successful speech for an endorsement

During negotiations, you mightiness find that offering your merchandise for a discount — aliases moreover for free — will sweeten the woody and guarantee that the endorsement goes through. You'll besides guarantee that the personage comes distant pinch a affirmative belief of your company, paving the measurement for early collaborations.

By ensuring that the celebrity uses your product, you statement up a fewer much benefits, too. When the clip comes for the personage to make their endorsement, they tin speak from a spot of honesty and authenticity.

5. Utilize the imaginable of smaller influencers

While landing an endorsement from Jonathan Scott was a large moment, we've besides had occurrence reaching retired to each kinds of influencers and thought leaders. Don't underestimate the powerfulness of moving pinch an up-and-coming creator.

Getting an endorsement from an established prima is ever nice, but you tin besides find an assemblage by moving pinch influencers who person built audiences connected societal platforms.

Depending connected the type of merchandise you sell, you'll beryllium capable to pat into a very circumstantial type of influencer: reviewers. By doing your own research and seeing which names are the astir reputable and trustworthy, you tin commencement to scope retired and talk to influencers that your title whitethorn not beryllium considering.

Related: 40% of Online Shoppers Base Their Purchases On Social Media Recommendations. Here's How to Make Influencer Marketing Work for Your Business.