46 Blogging Statistics to Know in 2024

Looking to summation nan effect of your blogging strategy? Wondering what separates nan apical blogs from nan remainder of nan pack?

You’re successful nan correct place.

Let's dive into 46 statistic astir blogging to springiness you a broad position of nan authorities of blogging correct now.

Here are immoderate apical picks to get you started:

1. More than 2.5 cardinal blog posts are published each twelvemonth (Web Tribunal, 2023)
2. Nearly 24% of high-performing blogs people a caller station each time (Semrush, 2023)
3. Around 44% of bloggers are betwixt nan ages of 25 and 34. And astir 35% are betwixt 35 and 44 (First Site Guide, 2020)

Blog Post Creation and Management Statistics

The stats beneath supply a glimpse into really bloggers create posts and negociate their blogs.

One standout penetration is that some nan mean magnitude of blog posts and nan clip spent penning them person accrued importantly complete nan past 10 years.

4. The mean blog station is 1,427 words long. That’s 77% much words than a decade ago. (Orbit Media, 2023)
5. The mean magnitude of a top-performing blog station is 1,152 words. Low-performing posts are an mean of 668 words long. (Semrush, 2023)
6. Only 3% of blogs regularly people articles longer than 3,000 words (Orbit Media, 2023)
7. While 22% of bloggers people posts connected a play basis, only 2% station regular (Statista, 2021)
8. The mean blog station takes 3 hours and 51 minutes to constitute (Orbit Media, 2023)

9. Of surveyed bloggers, 23% walk betwixt 3 and 5 hours per week penning their posts. And 6% walk much than 40 hours per week connected their posts. (First Site Guide, 2020)
10. The clip bloggers walk penning their posts has accrued by 60% successful nan past decade (Orbit Media, 2023)
11. Just complete 73% of bloggers invited impermanent posts connected their blogs (First Site Guide, 2020)
12. A coagulated 65% of bloggers usage AI to immoderate extent. And 43% usage it to generate ideas for their content. (Orbit Media, 2023)
13. More than 30% of bloggers audit their contented doubly a year. And 24% do it erstwhile a year. (Semrush, 2023)
14. The proportionality of bloggers who update their aged posts accrued from 53% successful 2017 to 74% successful 2023 (Orbit Media, 2023)

Blog Post Quality Statistics

Here, we see what nan information says astir blog station quality.

Note really high-performing blog posts typically return longer to write, are easier to read, and are much apt to see original research. 

15. What 39% of consumers find astir annoying astir contented is excessive wordiness and/or bad penning (Adobe, 2019) 
16. The number of bloggers who activity pinch editors has tripled since 2014 (Orbit Media, 2023)

17. Bloggers who person a general editorial process are much apt to acquisition beardown results compared to those who don’t (Orbit Media, 2023)
18. Posts that are either easy aliases reasonably easy to publication dress up 62% of high-performing blog posts. This compares pinch conscionable 24% of low-performing posts. (Semrush, 2023)
19. Of top-performing posts, 5% incorporate information studies (Semrush, 2023)
20. Bloggers who walk much clip penning their posts thin to acquisition much success. And 35% of those who walk much than six hours study beardown results. (Orbit Media, 2023)
21. More than 30% of bloggers ever cheque analytics related to their contented (Statista, 2019)

Blog Performance Statistics

The stats beneath uncover really overmuch postulation nan emblematic blog receives, wherever that postulation comes from, and which blogging niches execute best. 

It’s worthy noting that nan mostly of bloggers still deliberation their blog has a affirmative effect connected their trading efforts.

22. Less than 30% of blogs person 1,000 aliases less visitors per month. Roughly 20% person betwixt 1,001 and 5,000 visits. Andjust 3.7% get much than 500,000 monthly visitors. (First Site Guide, 2020)
23. More than 55% of bloggers opportunity their blog drives immoderate trading results. And 26% opportunity their blog drives beardown results. (Orbit Media, 2023)

24. The astir celebrated blog niches are manner (11.4%), individual improvement (9.6%), and entrepreneurship (7.9%) (First Site Guide, 2020)
25. Almost 50% of bloggers study receiving astir of their postulation from societal media. And 22% get astir of their postulation from integrated search. (First Site Guide, 2020)

Blogging Platform Statistics

The pursuing stats item which platforms and devices bloggers usage to support their blogs up and running.

Unsurprisingly, WordPress remains nan ascendant level successful nan blogosphere.

26. Tumblr boasts almost 600 cardinal blogs connected its level (Tumblr, 2024)
27. WordPress users make astir 70 cardinal posts and lend 77 cardinal comments each period (WordPress, 2024)
28. Just complete 22% of bloggers usage WordPress.com arsenic their blogging platform. Around 19% usage Blogspot.com and 18% usage WordPress.org. (First Site Guide, 2020)
29. A whopping 72% of bloggers update their blogs from mobile devices (First Site Guide, 2020)

30. Almost 29% of bloggers usage GoDaddy arsenic their web hosting service. Blueshost is successful 2nd place, pinch 9.9% of bloggers utilizing it. (First Site Guide, 2020)

Blog Post Type and Format Statistics

Now, let’s look astatine what nan stats opportunity astir celebrated blog contented formats.

31. More than 30% of marketers opportunity that short-form articles are their best-performing content. And 24% opportunity it’s long-form posts. (Semrush, 2023)

32. More than 75% of bloggers person published a how-to article successful nan past 12 months. Lists, news articles, and long-form guides are besides celebrated contented formats. (Orbit Media, 2023)
33. A mostly of of bloggers (92%) adhd images to their posts (Orbit Media, 2023)
34. While only 8% of blog posts incorporate astatine slightest 1 video, articles pinch videos pull 70% much postulation than those without (Semrush, 2023) 

Blogger Income Statistics

The pursuing stats uncover nan emblematic income level of nan mean blogger, communal methods of blog monetization, and which niches are astir profitable.

35. Around 50% of bloggers do it arsenic their full-time occupation (First Site Guide, 2020)

36. Bloggers make an mean yearly net of $62,275 (ZipRecruiter, 2024)
37. The online business niche is nan astir profitable blog category. And individual finance is successful 2nd place. (Productive Blogging, 2024)
38. Nearly 38% of bloggers study having a bachelor’s grade (First Site Guide, 2020)

SEO-Focused Blog Statistics

The pursuing statistic astir blogging bespeak really SEO has go a superior root of postulation for much and much bloggers successful caller years.

They besides uncover which optimization strategies and contented formats thin to person nan champion effect connected blog SEO performance.

39. SEO has go an progressively celebrated measurement to summation blog postulation complete nan past decade, pinch 66% of bloggers utilizing it successful 2023 (Orbit Media, 2023)

40. Of surveyed marketers, 45% opportunity that researching and adding keywords to their posts helps boost their blog rankings (Semrush, 2023)

41. “Everything You Need to Know” and “Comparison” articles pull nan astir integrated postulation connected average. But only 0.4% and 0.8% of articles adopt this contented format. (Semrush, 2023)
42. Three-quarters of marketers foretell that AI-enabled hunt will positively effect their blogs, pinch 68% believing it will thief them get much postulation (HubSpot, 2023)

Blog Promotion Statistics

These blogging statistic supply an overview of really bloggers usage societal media to beforehand their content.

43. Almost 43% of bloggers usage Facebook for promotion. And 21% usage Instagram. (First Site Guide, 2020)

44. Around 24% of bloggers stock a azygous station once, a further 24% stock nan aforesaid station twice, and 22% do it 3 times (First Site Guide, 2020)
45. The astir commonly shared articles connected Facebook are “How to” and “Mistakes to Avoid” posts (Semrush, 2023)
46. Facebook is nan astir celebrated advertizing transmission for bloggers, pinch 33.6% utilizing this societal web for ads (First Site Guide, 2020)

See Success pinch Your Blogging Efforts

Blogging remains a worthwhile trading activity—provided you attack it nan correct way.

The stats bespeak that top-performing blogs person a fewer things successful common. Like containing images, utilizing data, incorporating cautiously selected keywords, and going done a general editorial process. 

Fortunately, you tin velocity up nan blogging process pinch nan correct tools—like our Keyword Overview tool. It lets you instantly research nan largest keyword database connected nan market, helping you quickly pinpoint nan perfect keywords for your posts.

Try it for free today!