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There is thing breathtaking astir watching 1 action trigger a concatenation of reactions. This is perchance why mounting up domino tiles and past watching them autumn down sequentially is truthful satisfying.
In 1976, Bob Speca, Jr., astatine conscionable the property of 18, achieved the first world grounds for the astir dominoes toppled successful a concatenation reaction, which was a full of 11,111 pieces. After debuting this arena connected The Tonight Show, a domino-toppling craze started.
But location is 1 type of typical trigger I cognize of that could group disconnected a affirmative concatenation of reactions for your business, and that is triggered nonstop mail. In 2023, 1 study reported that 74% of marketers agreed nonstop message delivers the champion return connected investment, consequence rates and conversion rates retired of each trading channels.
Not only does nonstop message consistently present existent results, but it besides makes a significant, lasting effect that builds marque loyalty. This is owed to the beingness quality of mailers, thing lacking successful integer marketing. Scientific investigation has confirmed marque callback is 70% higher for nonstop message compared to integer ads.
But the champion portion astir direct message advertising is its domino effect — put it into place, and watch your business's trading momentum cascade. Here are my apical 4 ways to do that automatically pinch set-it-and-forget-it nonstop message triggers that will thief you get a jump commencement connected the caller year.
Related: How to Boost Your Business With Direct Mail Automation and Retargeting — a Detailed Beginner's Guide
1. Implement a caller mover message trigger to amended conversion by arsenic overmuch arsenic 50%
Research shows more than 30 cardinal group will move astatine slightest erstwhile successful the adjacent 12 months, which is an astounding 6% of the U.S. population. You person a valuable opportunity to marketplace your services and/or products to movers pinch trading message that includes discounts aliases free gifts.
From uncovering a caller dentist, bank, net work and pizza place, millions of movers person to observe caller businesses to meet their needs. To get them to take you complete the competition, you person to scope them wrong this just-moved timeframe.
Studies person recovered 50% of buyers spell pinch the vendor that responds first, truthful getting mailers to caller movers arsenic quickly arsenic imaginable is essential. An automated trigger that mails postcards regular to brand-new residents successful your work area will put you successful a premier position to make a ton of caller business.
2. Add a day trigger to amended transaction complaint by 481%
Most group look guardant to day cards successful the mail, and whether it comes from a friend aliases business down the roadworthy is nary different — particularly if it includes a free gift aliases discount.
You tin dainty prospects and existent customers alike pinch day offers successful the message to make revenue. Studies besides show that day promotions are much successful arsenic they amended your transaction complaint by 481%.
A pro extremity is to see the recipient's first sanction connected the paper arsenic well. This item personalizes your message, makes them consciousness other typical and gets noticed instantly.
Related: 3 Ways to Personalize Your Marketing for Higher Engagement
3. Automate message to prospects complete 55 since 78% look astatine message each day
While statistic show that each procreation loves checking their mail, Baby boomers and Gen X person the strongest affinity for mailers — particularly if they see a coupon. Research confirms 78% of men and women complete the property of 55 look astatine their message each day.
Medicare enrollment agents, successful particular, tin target men and women turning 65 to enroll. However, galore different types of businesses tin use from mailing postcards to this property group. From pet attraction to regular location cleanings aliases section maintenance, this property group will salary typical attraction to your mailers.
You tin group up your triggered mailing to spell retired successful the days starring up to their day of 65, the time of, aliases wrong the week aliases month. Since mailers thin to enactment successful a person's location for weeks afterward, your contacts will besides person a beingness reminder from you that they tin support successful touch for early interactions.
4. Boost income by mailing retargeted postcards to unconverted website visitors
Retargeting is basal to an effective run strategy and has the imaginable to beryllium the biggest driver of income for your business. By trading to prospects who person already shown liking successful you, you lead them to make a acquisition determination faster.
Studies person recovered that it takes 6-8 trading touches to make a viable lead, and sending a message portion to a website visitant is simply a beardown measurement toward building spot and helping initiate an action.
My institution PostcardMania launched a work called Website to Mailbox a fewer years ago, and it has proven to beryllium an affordable action for mini businesses who want to return advantage of a nonstop message trading scheme pinch debased costs of entry. Within 24-48 hours of a website visit, a postcard is deployed to your prospect's mailbox, inviting them backmost to your website to complete their purchase.
Businesses tin message arsenic fewer arsenic a fistful of postcards a period to website visitors and execute a very precocious return connected finance arsenic a result.
One of my real property investor clients mailed 111 retargeted postcards to website visitors, closed 1 woody and generated $70,000 successful revenue. His return connected finance amounted to 10,710%, which is almost unheard of. Another client, a roofer, mailed only 17 retargeted cards earlier landing a caller roofing occupation worthy $40,000. If you only person the fund to effort 1 type of triggered mail, this is the 1 I urge you commencement with.
Related: How to Learn About Customers Who Browse But Don't Buy Your Products
Given each of the occurrence my clients person had pinch automation already, and the specified truth that this is the fastest-growing information of my business, I tin show you that pulling the trigger connected triggered message could beryllium the champion determination you make now to make 2025 amazing. Utilizing this exertion whitethorn person a domino effect that leads you to achieving your goals and increasing your business acold bigger than you imagined.