36 Google Ads Statistics You Should Know

Google is the world’s biggest advertizing platform.

But really big, exactly? What’s the emblematic costs of advertizing connected Google? And really does the costs disagree by industry?

Let’s dive into the latest Google Ad statistic to find out.

General Google Ads Statistics

1. Google Made $237.8 Billion From Ads successful 2023 

Google’s full gross successful 2023 was astir $305.6 cardinal (Statista, 2024). Which intends the institution made complete 77% of its gross from ads.

And by 2027, the company’s advertisement gross is expected to scope $340.18 cardinal (Statista, 2023).

The truth that truthful galore businesses take to put successful Google’s advertizing level reflects its occurrence astatine driving targeted postulation and delivering beardown returns connected investment.

And the company’s hunt advertisement gross was forecasted to beryllium bigger than 10 times the size of Microsoft’s by 2026. 

This underscores Google’s continued power successful the world hunt advertizing landscape.

(Emarketer, 2024)

This fig highlights the value of show advertizing wrong Google’s advertisement ecosystem.

The Google Display Network (GDN) allows advertisers to scope a immense assemblage by placing ads crossed a wide scope of websites, apps, and different online properties.

Here’s what a show advertisement looks for illustration connected a GDN site: 

(Statista, 2024)

Followed by Facebook astatine 18%, Amazon astatine 7%, and TikTok astatine 3%.

In different words, Google is the world’s starring integer advertizing platform—making complete double the advertisement gross of its closest competitor.

Image Data Source: Statista, 2024

Followed by Meta astatine 21.1%. And Amazon astatine 12.5%.

While Google’s stock of U.S. integer advertisement gross isn’t arsenic ample arsenic its world share, this fig is different reminder it remains up of different awesome advertisement platforms. 

(Emarketer, 2024)

6. In 2024, Search Advertising Spending Was Predicted to Reach $137 Billion successful the US

This was compared to $105.8 cardinal successful 2022. And by 2029, hunt advertizing spending was expected to scope almost $222.3 billion.

This maturation indicates that businesses are progressively prioritizing hunt advertizing arsenic a cardinal constituent of their integer trading strategies.

(Statista, 2024)

Google Ads Reach Statistics

7. Google Makes up 90.01% of the Global Search Engine Market

Google’s position arsenic the world’s starring hunt motor is fundamentally unrivaled.

It commands 79.6% of the world desktop hunt market. And a staggering 94.21% of the mobile market.

Meanwhile, Google’s 2nd closest competitor—Bing—claims conscionable 3.96% of worldwide searches.

The main countries successful which Google doesn’t person a ascendant stock of the marketplace are China (2.22%) and Russia (26.24%).

Image Data Source: StatCounter Global Stats, 2024

Further reading: 34 Eye-Opening Google Search Statistics for 2024

8. Over 2 Million Websites Make Up the Google Display Network

The GDN reaches the mostly of world net users—and each Google Ads customers person entree to it.

This extended scope allows advertisers to prosecute divers audiences done targeted show ads. Which helps them build marque consciousness and thrust conversions.

(Google, 2023)

9. In 2024, the Average CTR for Google Ads Was 6.42% 

In different words, astir 1 successful 16 group who saw a Google Search advertisement clicked connected it (WordStream by LocaliQ, 2024).

This fig is somewhat higher than the 6.11% mean CTR for 2023. Which suggests that Google’s results pages whitethorn beryllium becoming much ad-friendly.

However, it’s important to admit that the apical integrated hunt consequence unsocial has a 39.8% CTR (FirstPageSage, 2024). 

This disparity highlights the important effect of integrated hunt visibility connected driving organic (unpaid) traffic.

While paid Google Ads are effective for contiguous results, investing successful SEO tin thrust substantially much postulation complete time.

Google Ads Cost Statistics

10. 44% of Surveyed Businesses Spend $100 to $10,000 connected Google Ads Every Month

This demonstrates that Google Ads are an affordable measurement to commencement advertising.

It besides demonstrates that bigger businesses are consenting to walk much connected Google Ads. Because ads tin beryllium a important finance for driving targeted postulation and achieving trading objectives.

(WebFX, 2024)

11. In 2024, the Average Cost Per Click (CPC) for Google Ads Was $4.66

This intends that, connected average, advertisers were charged $4.66 for each click connected their hunt ads.

This mean CPC is $0.44 higher than successful 2023. In portion owed to caller inflation.

(WordStream by LocaliQ, 2024)

12. In 2024, the Average Cost Per Lead (CPL) for Google Ads Was $66.69

This is simply a measurement of really overmuch it costs businesses to get a conversion from a Google hunt ad, connected average.

82.61% of industries saw an summation successful CPL betwixt 2023 and 2024. With an mean summation of 25%.

However, this is little than the erstwhile year’s 27% increase. Again, this is mostly explained by caller ostentation and economical instability.

(WordStream by LocaliQ, 2024)

Google Ads ROI Statistics

13. In 2024, the Average Conversion Rate for Google Ads Was 6.96%

Conversion rates are an basal PPC metric since they bespeak really galore advertisement clicks move into existent income aliases leads.

However, mean conversion rates were higher successful 2023 astatine 7.04%.

This could beryllium because Google’s hunt ads often look for keywords pinch debased commercialized intent. In different words, users who click connected them whitethorn not beryllium fresh to convert.

(WordStream by LocaliQ, 2024)

Further reading: What Is Keyword Intent & How to Align Keywords pinch User Needs

14. Businesses Make $2 for Every $1 Spent connected Google Ads, connected Average

That amounts to a 100% ROI.

And Google considers this a conservative estimate.

So, it’s clear why truthful galore businesses see Google Ads a worthwhile investment.

(Google, 2023)

15. Businesses Make $8 for Every $1 Spent connected Google Ads (If You Account for Organic Search Clicks)

This is because—as we saw earlier—businesses typically get 5 integrated hunt clicks for each paid hunt click.

And Google estimates that integrated clicks are 70% arsenic commercially valuable arsenic advertisement clicks.

So, if businesses make $2 for each $1 they walk connected Google Ads, and they get 5 integrated clicks for each advertisement click, the mixed worth of some translates to $8 for each $1 spent.

(Google, 2023)

Google Ads Business Statistics

16. 98% of PPC Professionals Surveyed Use Google Search Ads for Their PPC Campaigns

This underscores the power and wide take of Google Ads successful the PPC industry.

Other wide adopted advertisement platforms see Facebook, Instagram, and Bing.

(PPCsurvey, 2024)

Image Data Source: PPCsurvey

17. Between 80% to 85% of PPC Budgets Are Allocated to Google Ads

And 15% to 20% to Microsoft Advertising.

This stat again emphasizes Google Ads’ power successful the PPC market, pinch businesses prioritizing the level for its wide scope and proven expertise to thrust results.

(WordStream by LocaliQ, 2024)

18. Google Blocked 5.5 Billion Ads connected Its Network successful 2023

These ads were removed for violating Google’s policies.

Additionally, 2.1 cardinal patient pages were restricted aliases blocked. And 12.7 cardinal advertiser accounts were suspended.

This demonstrates Google’s committedness to maintaining a safe and compliant advertizing environment, protecting its users from misleading aliases harmful content.

(Google, 2024)

Local Advertising Statistics

19. Over a Billion People Use Google Maps Every Month

Businesses tin usage Google Ads’ location-based features to link pinch a highly engaged assemblage actively seeking section accusation and services.

Here’s an illustration of a sponsored listing successful Google Maps:

(Google, 2019)

Further reading: 8 Google Maps Marketing Tactics to Drive Local Business

20. In 2023, Google Maps Was Downloaded Over 21 Million Times successful the US

And this is contempt the truth that Google Maps comes pre-installed connected each Android devices.

The continued fame of Google Maps reinforces the worth of the level for location-based advertising.

(Statista, 2024)

Mobile Advertising Statistics

For perspective, only 29% of Microsoft Advertising clicks took spot connected mobile devices.

This stat highlights the value of businesses optimizing their ads and landing pages for mobile users.

(Merkle, 2021)

Image Data Source: Merkle

Further reading: Google’s Mobile SERP: Everything You Need to Know

This projected displacement again emphasizes the increasing value of mobile advertising.

Businesses request to prioritize mobile-friendly advertisement strategies to enactment competitory and efficaciously scope their target audiences.

(Statista, 2023)

For comparison, this fig was $362 cardinal successful 2023. And $336 cardinal successful 2022.

This is different reminder of the accelerating displacement towards mobile advertising.

(Statista, 2024)

24. Mobile Search Advertising Will Reach Over $123.59 Billion successful the US by 2028

That’s according to 2024 information from Statista.

Globally, that fig is higher—at $251 cardinal globally by 2028 (Statista, 2024).

This highlights users’ expanding reliance connected mobile devices for hunt activities and the request for businesses to set their hunt strategies accordingly.

Once again, the value of mobile-optimized paid hunt campaigns will only summation pinch each passing year.

(Statista, 2024)

26. Shopping Ads Receive a Third of Paid Clicks 

Google Shopping is simply a cardinal characteristic of the U.S. online unit space.

Google Shopping ads look astatine the apical of Google’s results pages for product-related keywords.

Like this:

(WordStream by LocaliQ, 2023)

Further reading: Google Shopping Ads: Everything You Need to Know

The highest CTR was recovered successful the automotive supplies manufacture (1.20%). And the HVAC and ambiance power manufacture (1.12%).

The computers and exertion manufacture had the lowest CTR astatine 0.55%.

(WordStream by LocaliQ, 2023)

28. 71% of US Consumers Familiar pinch Google Shopping Like the Brand

This demonstrates that Google Shopping has beardown marque nickname and spot among consumers. 

Many users spot it arsenic a reliable and useful level for discovering and buying products online.

(Statista, 2022)

User Behavior Statistics

29. 31.5% of Online Customer Journeys Begin pinch Google successful the US

For galore consumers, Google is the first larboard of telephone erstwhile researching products aliases making purchases.

50% of consumers commencement their buying travel connected Amazon.

(PowerReviews, 2023)

Image Data Source: PowerReviews

30. 68.2% of UK Consumers Don’t Know Which Google Results Are Paid Ads

This suggests that Google Ads efficaciously blend into surrounding integrated results—potentially starring to much paid clicks.

It’s worthy noting that 25% of study respondents did admit the quality betwixt paid and integrated results and chose not to click the ads.

(Varn, 2022)

31. 91.8% of Google Searches Consist of Long-Tail Keywords

These are highly circumstantial (often niche) hunt terms.

Typically, long-tail keywords person a little CPC than generic, higher-volume keywords. And since they target circumstantial personification intents, they usually person amended than short-tail keywords. 

Which is why optimizing Google Ad campaigns for long-tail keywords tin thief maximize advertisement efficiency.

(Backlinko, 2020)

Industry-Specific Google Ads Statistics

32. 70% of Industries Saw a CTR Increase successful 2024

With an mean year-on-year summation of 5%

The industries pinch the highest CTRs were arts and intermezo (13.04%), recreation (10.16%), and sports and recreation (9.66%).

Those pinch the lowest CTRs included attorneys and ineligible services (5.3%), dentists and dental services (5.38%), and location and location betterment (5.59%). 

(WordStream by LocaliQ, 2024)

The mean conversion complaint was 6.96% successful 2024. Compared to 7.04% successful 2023.

The industries pinch the highest conversion rates were automotive repair, service, and parts (12.96%), animals and pets (12.03%), and physicians and surgeons (11.08%).

The lowest conversion rates were recovered successful furnishings (2.53%), finance and security (2.78%), and existent property (2.91%).

(WordStream by LocaliQ, 2024)

34. 86% of Industries Saw a CPC Increase successful 2024

The mean year-on-year summation crossed affected industries was 10%.

The summation was complete 25% for immoderate industries—including existent property and individual services.

Industries pinch the lowest CPCs were arts and intermezo ($1.72), recreation ($1.92), and existent property ($2.10).

(WordStream by LocaliQ, 2024)

35. At $27.94, the Automotive Repair, Service, and Parts Industry Had the Lowest Average CPL successful 2024

The highest CPLs were recovered successful the attorneys and ineligible services ($144.03) industry. Followed by the furnishings ($119.10) and profession and employment ($117.92) industries.

However, it’s important not to publication excessively overmuch into CPL differences betwixt industries. After all, a lead for an lawyer whitethorn beryllium worthy much successful absolute position than a lead for an automotive repair service.

(WordStream by LocaliQ, 2024)

36. The Legal Industry Has Some of the Most Expensive Google Ads Keywords

The astir costly keyword is “motorcycle wounded lawyer,” pinch an mean CPC of $210.

This precocious costs reflects the aggravated title and the precocious worth of each caller lead wrong the ineligible services industry.

(Fraud Blocker, 2024)

Image Data Source: Fraud Blocker

Stay Ahead successful Your Google Ads Game

The stats are clear: Google Ads is an advertizing elephantine that seems group to proceed increasing for the foreseeable future. 

If you tally paid hunt campaigns, you can’t spend not to usage Google Ads. The expertise to scope truthful galore imaginable customers conscionable isn’t disposable pinch immoderate different hunt platform.

But what tin you do to springiness your Google Ads campaigns the champion changeable astatine success?

A bully spot to commencement is pinch Semrush’s Advertising Research. This instrumentality allows you to place your closest PPC competitors and analyse their keyword bidding strategies and run creatives.

Start by entering a competitor’s domain into the hunt barroom and click “Search.”

In the “Positions” tab, you’ll spot the number of paid keywords driving postulation to that site, really overmuch paid postulation they get, and the estimated costs of appearing for those keywords.

In the “Ad Copies” tab, you tin spot the existent advertisement transcript your competitors are using. And the corresponding keywords they’re targeting.