If you waste products aliases services online, knowing the facts astir ecommerce is key.
Why?
Because it tin thief you understand what the title is up to, uncover untapped opportunities, and more.
With that successful mind, present are the apical 31 ecommerce statistics.
General Ecommerce Industry Statistics
- There are much than 27 cardinal ecommerce websites connected the internet. Shopify is the astir celebrated and is utilized by much than 5 cardinal websites. (BuiltWith, 2024)

Image Data Source: BuiltWith
- Global ecommerce income reached an estimated $5.8 trillion successful 2023. And Alibaba is the largest ecommerce retailer successful the world, pinch a 23% marketplace share. (Statista, 2023)
- Amazon is group to surpass Alibaba successful world income by 2027 (Statista, 2023)
- Amazon is expected to scope astir 41% of full ecommerce income successful the U.S. successful 2025 (eMarketer, 2024)
- The mean number of products per ecommerce bid is 4.41 (Statista, 2024)
- The mean ecommerce conversion complaint is 3.52% (Dynamic Yield, 2024)
- The mean ecommerce cart abandonment complaint is 70.19% (Baymard Institute, 2023)
- The apical logic for cart abandonment is that the further costs (e.g., shipping fees) are excessively precocious (Statista, 2024)
- More than 90% of U.S. shoppers typically look for deals and discounts earlier making an online acquisition (Statista, 2020)
- Millennials and Gen Z shoppers are much apt to hold for discounts earlier purchasing thing online. Gen X shoppers are the slightest apt to hold for discounts. (Statista, 2023)
- Free shipping is the astir important ecommerce transportation criterion for U.S. shoppers (Statista, 2024)
- Ecommerce businesses mislaid $48 cardinal to fraud successful 2023 (Juniper Research, 2024)
What These Stats Reveal
Given the immense footprint Amazon and Alibaba person successful the ecommerce space, it’s a bully thought to usage those types of platforms if it makes consciousness for your brand.
It’s besides clear that online shoppers person a batch of barriers to buying. So, it’s wise to do thing you tin to streamline their experiences.
One measurement to do that is to guarantee your pages load quickly. Which deters visitors from leaving earlier making a purchase.
Use the Site Audit instrumentality to place slow pages. And past return steps to amended them.

Mobile Ecommerce Statistics
- Smartphone devices accounted for 77% of online unit shop visits successful Q1 of 2024 (Statista, 2024)
- Two-thirds of online purchases are made pinch smartphone devices (Statista, 2024)
- Worldwide mobile ecommerce income reached $2.2 trillion successful 2023. And they’re expected to surpass $3.4 trillion by 2027. (Statista, 2023)
- Mobile ecommerce income relationship for 60% of each ecommerce income globally (Statista, 2023)
- More than three-quarters of U.S. adults make online purchases utilizing a smartphone (Pew Research, 2022)

Image Data Source: Pew Research
- Almost half of U.S. adults aged 30 to 49 make online purchases utilizing their smartphone each week (Pew Research, 2022)
What These Stats Reveal
It should travel arsenic nary astonishment that mobile devices relationship for a ample percent of online ecommerce visits and purchases.
And because smartphone usage successful online shopping is expected to grow, it’s a bully thought to activity connected making your website arsenic mobile-friendly arsenic possible.
Use Semrush’s Site Audit instrumentality to place issues that impact your website’s mobile performance.

- Three retired of each 10 U.S. societal media users person purchased a merchandise aft seeing an influencer station astir it (Pew Research, 2022)
- U.S. adults aged 18 to 29 are astir apt to make purchases based connected influencer recommendations, pinch 41% having done truthful (Pew Research, 2022)

Image Source: Pew Research
- Almost half (49.5%) of societal media users successful the U.S. person made astatine slightest 1 acquisition via a societal transmission successful 2023 (eMarketer, 2023)
- U.S. societal income are expected to turn to complete $144 cardinal by 2027 (eMarketer, 2023)
- Worldwide societal commerce income amounted to $571 cardinal successful 2023 (Statista, 2024)
- Forecasts show that yearly societal commerce income per purchaser will emergence to complete $1,200 by 2027 (eMarketer, 2023)
- Adult societal media users successful the U.S. are astir apt to make purchases done Facebook (eMarketer, 2024)
- Facebook is expected to person complete 69 cardinal societal buyers successful 2025. Instagram follows correct down it, pinch 47 cardinal expected societal buyers by 2025 (Statista, 2023)
- Almost 70% of Gen Z shoppers are apt to make purchases straight connected TikTok (Jungle Scout, 2023)
What These Stats Reveal
Social media platforms and influencers person a large effect connected online shoppers’ behavior. So, it’s important to person a societal media trading strategy and a beardown marque beingness crossed applicable societal networks.
You tin usage the “Behavior” study successful Semrush’s One2Target instrumentality to study which platforms your assemblage spends the astir clip on.

And past activity connected increasing your brand’s beingness crossed those platforms.
Online Payment Statistics
- Digital wallet payments relationship for astir half of each ecommerce payments astir the world (Statista, 2023)
- The estimated transaction worth for ecommerce integer wallet payments successful 2023 was $3.1 cardinal (Statista, 2023)
- Digital wallets are expected to dress up 61% of ecommerce transaction value—for a full of $5.4 billion—by 2027 (Statista, 2023)
- PayPal is the astir celebrated ecommerce costs marque among U.S. shoppers (Statista, 2024)

Image Source: Statista
What These Stats Reveal
Digital wallets are steadily overtaking in installments and debit cards arsenic ecommerce costs options.
If you haven’t done truthful already, you should activity connected implementing aggregate integer wallet costs options to springiness customers much ways to pay. And perchance optimize conversion rates among shoppers who aren’t comfortable sharing their in installments aliases debit paper accusation online.
Grow Your Ecommerce Business
Keeping up pinch online shopping trends is important for ensuring that your ecommerce business stays profitable.
We urge that you attraction connected increasing your brand’s beingness connected societal media and implementing much costs options to cater to consumers’ changing preferences.
Also, activity connected improving your website’s capacity and mobile-friendliness pinch the thief of Semrush’s Site Audit tool.
Get started pinch Semrush today.