3 things we learned from professional creatives about their hopes for AI

Apr 26, 2024

[[read-time]] min read

Ayça Çakmakli

Head of Responsible AI

Over nan past 18 months, AI has augmented and inspired nan activity of galore imaginative professionals. At nan aforesaid time, galore are concerned astir nan effects of this exertion connected their careers and work. Our Responsible AI User Experience (RAIUX) and Technology & Society teams person been search these concerns to make this emerging exertion moreover much adjuvant and tailored to nan needs of creatives.

As portion of this, we said to 17 imaginative professionals to talk their work, place their concerns pinch gen AI, and observe ways to creation products to support their needs. Over nan past twelvemonth we said pinch schematic designers, multimedia artists, animators, movie directors, business designers, and musicians, to understand their first acquisition pinch gen AI. Here are nan apical 3 things we learned:

1. Generative AI devices supply much group pinch nan expertise to definitive themselves. For galore imaginative professionals, generative AI tin quickly grow a creative’s individual skill-set successful a measurement that supports nan imaginative process and facilitates their expertise to definitive themselves.
2. Creatives don’t want AI to make nan creation itself — aliases co-opt parts of nan imaginative process wherever they excel aliases find fulfillment. While nan first belief of galore imaginative professionals was awe astatine nan powerfulness of these tools, group were clear that they didn’t want AI to do nan activity for them. The imaginative process is what brings them fulfillment, and gen AI devices should beryllium adjuvant without taking complete nan productivity component.
3. AI tin thief artists negociate non-creative tasks — and attraction connected creativity. Where AI devices tin really thief artists and creatives involves removing nan load of tasks that get successful nan measurement of their creativity. In caller decades a batch of tasks person emerged that distract from creativity. To support a successful imaginative career, group are asked to maestro and negociate marketing, promotion, societal media, collaboration, networking, production, editing, and more. The professionals we said to expressed liking successful utilizing generative AI devices that would thief to simplify, expedite, and negociate nan non-creative jobs required of a successful imaginative master — arsenic good arsenic research really AI tin augment their imaginative work.

Drawing retired this type of nuance and discourse is adjuvant for america successful designing products. It enables america to hone our creation priorities and uncover opportunities to support master creatives successful ways that are aligned pinch their needs. We’re grateful to nan imaginative professionals who spent their clip pinch america and shared their input. To perceive from them straight cheque retired this little video.