3 Small Changes That Made My Company More Scalable — and Boosted Our Sales by $14 Million in 1 Year

Scaling a business is often painted arsenic this glamorous race to the top. In reality, it's the groundwork you laic that would either make aliases break your growth. I've been location — building a tech institution from scratch to a successful exit and now investing successful different startups — and fto maine show you: the small, behind-the-scenes tweaks are what move the needle. It's not capable to person a slayer product, a stellar squad aliases a immense market. If you don't get your location successful bid from the get-go, you'll apt struggle to maximize each the bully things you person going for your business.

Whether you're conscionable starting retired aliases looking to refine your operations, these 3 simple, real-world tips tin make your institution much scalable and prevention you a ton of headaches down the road.

Get your documents successful order

One of the first things you request is simply a coagulated strategy for organizing your documentation. Setting up a data room (a cardinal spot wherever each your important documents are stored) early connected spares you a batch of hassle and helps your squad tally for illustration a well-oiled machine. Your information room should see everything from ineligible contracts to financial statements. Note that astir information rooms nowadays are integer alternatively than physical, this measurement they're much accessible and cardinal to the full company.

I retrieve the early days of Vungle erstwhile our documents were scattered each complete the spot — different computers, email threads and moreover beingness folders. It was chaotic, particularly erstwhile we were gearing up for Series A funding. Once we group up a due information room, it made a world of difference. We could quickly find immoderate archive investors needed and it showed them we were connected apical of things.

Pro-tip #1: Start labeling your emails. It mightiness look inconsequential, but having an organized inbox is simply a lifesaver erstwhile you're successful a crunch to find cardinal info aliases files. From there, you tin slow postgraduate to initiating filing systems for cardinal documents and yet maintaining a well-organized information room.

Related: 4 Tips to Better Manage Your Email Inbox

Give life to your transportation deck

Your transportation platform shouldn't beryllium a fixed document; it should beryllium a living, breathing instrumentality that evolves alongside your company. Many founders mistakenly deliberation that their transportation platform is only for raising funds, but successful reality, it has overmuch broader potential. You tin repurpose it arsenic the instauration for different cardinal assets, specified arsenic worker onboarding presentations, your marque personality committee aliases your website and societal pages. The possibilities are endless erstwhile you position your transportation platform arsenic the halfway reference for your company's early-stage documents.

As a VC and startup investor, I've seen countless transportation decks — immoderate brilliant, others not truthful much. The ones that guidelines retired are ever up-to-date, reflecting the latest developments and strategy shifts. Regularly updating your transportation platform isn't conscionable astir impressing investors; it's an workout successful self-reflection that forces you to position your business from different angles. This tin beryllium important for keeping your squad aligned and your strategy connected point.

Pro-tip #2: Calendar your transportation platform reviews. Whether it's monthly, quarterly aliases astatine slightest yearly, schedule regular checks of your transportation deck. By blocking this connected your calendar, you'll guarantee it doesn't gaffe done the cracks and you'll enactment grounded successful your company's evolving narrative.

Related: How to Sell Your Story Through Your Pitch Deck

Get to activity connected your income SOPs

A well-documented income transportation ensures that everyone connected your squad is connected the aforesaid page, and it's worthy investing the clip to get it right. At Vungle, we noticed early connected that immoderate of our salespeople consistently outperformed others. So, we started signaling their calls, analyzing what worked and yet turning those insights into a standardized sales script. This elemental alteration had a monolithic effect — our income skyrocketed from $850,000 to $15 cardinal successful conscionable 1 year. The consistency and clarity it brought were game-changers.

But we didn't extremity there. We created email templates for our outreach, which expanded our pipeline and fueled different surge successful growth, pushing income from $15 cardinal to $56 cardinal the pursuing year. This acquisition highlights the powerfulness of standardizing your income process. At its core, it tin thief you amplify what useful and make that repeatable crossed your team.

Pro-tip #3: Start pinch an FAQ sheet. Building a afloat income book mightiness look overwhelming, truthful commencement small. Begin pinch a elemental archive listing communal customer questions and corresponding answers. This lays the instauration for a much broad income guide. Over time, you tin grow this into elaborate income scripts and SOPs for customer outreach and onboarding.

Related: Salespeople Have Some of the Highest Turnover Rates — But Here's How You Can Retain Them.

Effective scaling is each astir building a coagulated operational foundation. When you shape your documentation, support your transportation platform existent and standardize your income pitch, you're mounting yourself up for scalable growth. By implementing this, you'll undoubtedly find that mini but incremental efforts often make the biggest effect connected semipermanent success.