3 insights from nonprofits about generative AI

Annie Lewin

Senior Director of Global Advocacy and Head of Asia Pacific, Google.org

Nonprofits astir nan world do captious activity successful their communities, from helping group build caller skills, to studying and protecting biodiversity. But they’re besides often stretched, under-resourced and weighed down by time-consuming administrative tasks.

Research shows that generative AI devices tin improve productivity by 66%. That efficiency could beryllium peculiarly valuable to nonprofits, taking smaller tasks disconnected their sheet successful bid to attraction connected bigger-impact efforts.

We precocious surveyed much than 4,000 organizations successful our Google for Nonprofits program to get a amended consciousness of different opportunities, and obstacles, of utilizing generative AI successful nan nonprofit world. Here are 3 insights from that survey, positive immoderate AI devices nonprofits tin commencement utilizing today.

1. 75% of nonprofits said that generative AI had nan imaginable to toggle shape their trading efforts.

When asked astir nan astir contiguous imaginable of generative AI successful their work, study participants consistently mentioned trading tasks that impact penning aliases personalizing content. Whether creating effective advertisement transcript to scope caller donors aliases moving an awareness-building campaign, effective fundraising and connection involves a batch of time-intensive customization.

With AI-powered Google Search ads, organizations tin scope caller audiences pinch applicable messages tailored to their goals. Tools for illustration responsive hunt ads let nonprofits to participate aggregate headlines and descriptions for an ad, and complete time, Google Ads will automatically trial different combinations and study which performs best.

For example, nan United Nations Development Program (UNDP) utilized Google Ad Grants to service 48 cardinal nationalist work announcements. That included encouraging elector registration for citizens who had upcoming elections successful their area, and sharing accusation astir section causes, for illustration donations to support section female entrepreneurs, to those astir apt to beryllium willing successful them.

The United Nations Development Program utilized AI-powered Google Search ads to service 48 cardinal nationalist work announcements and thrust engagement for section projects.

To thief much societal effect organizations return advantage of AI-powered tools, successful 2023, nan Google for Nonprofits programme donated much than $2 cardinal successful Google Ad Grants and Google Workspace entree to nonprofits. This gave much than 300,000 nonprofits astir nan world nan opportunity to usage AI-powered exertion astatine nary cost

2. Two-thirds of nonprofits said a deficiency of familiarity pinch generative AI was their biggest obstruction to adoption.

The study recovered that 4 successful 5 nonprofits deliberation generative AI whitethorn beryllium applicable to their activity — but astir half said their statement is not presently utilizing nan technology. And nan mostly of respondents said they lacked consciousness of imaginable usage cases.

We’ve seen firsthand that erstwhile nonprofits are trained connected really and erstwhile to usage this exertion effectively, generative AI tin thief them support their communities successful wholly caller ways. For instance, generative AI-powered profession coaches and tutors tin supply tailored support to occupation seekers and students, while queryable databases tin thief policymakers and nan nationalist inquire questions astir and excavation deeper into topics for illustration nan UN’s Sustainable Development Goals.

Read astir other ways nonprofits are utilizing AI, including nan 21 participants successful our newest accelerator focused connected generative AI solutions

3. 40% of nonprofits said cipher successful their statement was knowledgeable successful AI.

We heard many times that while nonprofit unit are experts successful their field, they’re often not exertion specialists. So they’re looking for low- aliases no-cost, elemental training connected generative AI — ideally tailored to nan societal effect sector.

That’s why we published a productivity guide to travel Gemini for Google Workspace, nan add-on subscription now disposable to Google Workspace for Nonprofits users. The guideline outlines ways to usage these generative AI tools, for illustration to thief you constitute assistance proposals and unpaid communications, make images for trading assets, shape philanthropist databases and more. Interested nonprofits tin get started coming pinch a Gemini for Google Workspace no-cost trial.

Check retired the full report for much insights, and study much astir nan Google for Nonprofits program.