27 Best SaaS Websites + Insights About Them

A awesome website is an effective measurement to showcase your package and build spot pinch your visitors. 

What makes for a awesome website?

We’re astir to uncover what sets the champion SaaS websites for illustration Slack, Shopify, and Stripe apart.

But first, let’s jump successful pinch immoderate speedy background.

What Is a SaaS Website?

A SaaS website is immoderate website for a institution trading package that customers salary a subscription interest to access.

These SaaS companies tin beryllium business-to-business (B2B) organizations, business-to-consumer (B2C) brands, aliases moreover both. And their package tin beryllium related to galore fields—like task management, accounting, design, and more.

And the champion SaaS sites intelligibly show what the package does, are easy to navigate, and look professional. 

What Makes a SaaS Website Great?

Here are immoderate circumstantial elements that make a SaaS website guidelines retired from the rest:

• Using clear messaging: The connection connected the website should intelligibly convey what the package does and why it's useful to the company’s target audience
• Having appealing creation and navigation: Good aesthetics and intuitive navigation supply a bully personification acquisition that makes it easy for visitors to quickly find what they need 
• Including societal proof: Sharing logos from existing customers, impactful reviews, and real-world occurrence stories establishes spot and credibility 
• Featuring transparent pricing: Making pricing options clear helps users quickly fig retired if the solution is wrong their budget
• Publishing adjuvant content: Sharing blog posts, guides, and different informative contented that’s written pinch hunt engines successful mind tin summation organic (unpaid) traffic
• Offering aggregate interaction options: Letting customers cognize each the ways they tin scope you and astatine what times tin build spot and trim imaginable frustration
• Highlighting integrations: Maintaining an integrations page helps users understand really the instrumentality could fresh successful pinch their existing solutions and workflows
• Offering a free proceedings aliases demo: Giving users an opportunity to acquisition the merchandise first-hand helps them determine if it’s a fresh for their needs

26 Best SaaS Websites (B2C & B2B)

Now, let’s dive into the champion SaaS websites to animate your ain web design, messaging, and different choices. 

1. Ramp

Ramp is simply a financial guidance level for businesses, and their website stands retired by emphasizing their clear value proposition.

The homepage greets visitors pinch a punchy headline: "Time is money. Save both." This is quickly reinforced by societal impervious successful the shape of a 4.8-star standing from complete 2,000 reviews. 

They usage a bold colour palette that contrasts acheronian greenish pinch achromatic matter and neon greenish buttons, making the matter easy to read. And according to colour theory, greenish tin signify wealth. 

Key Takeaway

Use striking colors and a powerful, benefit-focused header to drawback attention. 

2. Slack

Slack is simply a connection level for teams, and their website is 1 of the champion B2B SaaS websites owed to its simplicity. 

The cleanable tract focuses connected the basal information. For example, the homepage includes merchandise visuals, customer logos, and a salient “Get Started” button. 

The colors are besides emblematic for Slack’s brand. As soon arsenic you spot the acheronian purple, you cognize it’s Slack (assuming you’ve utilized the level before). Which establishes familiarity.

Finally, the line, “Slack is free to effort for arsenic agelong arsenic you’d like,” makes it easy for caller users to springiness it a changeable without immoderate pressure.

Key Takeaway

SaaS websites don’t request to beryllium complicated, truthful support it simple. 

When users understand what your instrumentality does, they're much apt to return desired actions—whether that's signing up for a trial, requesting a demo, aliases scheduling a consultation. In short, clear connection tin improve your conversion rate. 

3. HubSpot

HubSpot’s tract uses a lukewarm colour strategy and clear messaging to item their suite of devices for marketing, sales, and customer service. 

Above the fold connected the homepage, you tin spot a simplified preview of the software’s interface and logos of well-known clients for illustration eBay and DoorDash.

As you scroll down, the page highlights really HubSpot’s different solutions complement 1 another. 

And HubSpot uses icons and numbers to stock customers’ results.

Key Takeaway

If you're trading aggregate products aliases features that activity together, show really they fresh arsenic a complete package. And backmost it up pinch case studies and existent results to beryllium your merchandise works. 

4. Typeform

Typeform’s homepage showcases their merchandise (a level for creating surveys, polls, and different forms) pinch a colorful, animated design.

The header ("Get to cognize your customers pinch forms worthy filling out”) hints astatine the truth that galore users don’t for illustration filling retired forms. This is simply a symptom constituent for marketers who trust connected forms for gathering customer information. 

They do a awesome occupation of letting visitors cognize these aren't the bulky, overwhelmingly agelong forms group are utilized to. The subheading drives location really Typeform’s forms are “refreshingly different." 

Key Takeaway

Put yourself successful your customers’ shoes. Consider what they’re trying to execute and really your instrumentality really helps them. 

5. Monday

Monday is simply a activity guidance level pinch a streamlined website design. 

The homepage leads pinch a elemental headline: "Your go-to activity platform." And the main attraction is connected the "Get Started" button.

Their navigation features conscionable a fewer basal tabs, keeping users focused connected learning astir the package without distractions.

The main paper itself makes it easy to find cardinal merchandise information.

And Monday’s footer includes columns for each main section—like features, products, usage cases, institution information, and resources.

Key Takeaway

A thoughtful website layout pinch minimal navigation and organized footer sections helps guideline users to important information. 

This streamlined attack keeps visitors focused connected exploring the merchandise alternatively than getting mislaid connected a analyzable website. Which enhances the user experience.

6. Shopify

Shopify is an ecommerce level that connects pinch website visitors done aspirational messaging and human-centered design. 

The homepage leads pinch a rotating headline: "Be the Next [Aspirational Role]." And the domiciled changes from "entrepreneur" to "founder" to "innovator" and on—to scope different audiences. 

The tagline, "Dream big, build fast, and turn acold connected Shopify," speaks straight to motivated entrepreneurs and brands. 

Throughout the page, Shopify features video stories of existent founders who built successful businesses utilizing their platform, showing visitors what's imaginable alternatively than conscionable telling them.

Key Takeaway

By featuring existent group and their occurrence stories, Shopify creates an affectional relationship pinch visitors. This human-first attack helps imaginable customers envision their ain occurrence connected the platform.

7. Hotjar

Hotjar helps companies understand really users interact pinch their websites, and Hotjar’s ain tract brings these insights to life done interactive previews.

The homepage pairs friendly, cartoon-style imagery—which softens the method quality of analytics—with clear messaging astir information insights for website owners and marketers. 

The main header reads, "Everything you ever wanted to cognize astir your website…” And that’s followed by the subheading, “...but your analytics ne'er told you." 

This explains what the instrumentality does while sparking curiosity. 

There are besides interactive previews that show really different devices work.

Key Takeaway

By demonstrating their instrumentality successful action connected an uncluttered page, Hotjar keeps visitors focused connected what matters most—understanding really the merchandise useful and what it tin do for them.

8. Calendly

Calendly is simply a instrumentality that simplifies scheduling meetings and calls, and their homepage focuses connected really wide utilized their solution is and the ways it benefits users. 

It promises “easy scheduling ahead” and tells users that 20 cardinal group already usage the software.

If you scroll down, it dives into the ways the instrumentality benefits users alternatively than simply listing features.

There’s besides much societal impervious successful the shape of customer logos and a number of linked lawsuit studies.

Key Takeaway

Tailor your messaging to what your target audience cares about—this makes your worth proposition much applicable and compelling.

9. Zapier

Zapier’s website includes messaging and visuals that make automation—the company’s focus—easy to understand.

The homepage grabs attraction pinch a catchy headline: "Automate without limits." Then, reinforces its connection pinch a subheading that explains really easy it is to get started, moreover without developers aliases IT support.

And Zapier lets you get started for free. Plus, visitors don’t moreover person to participate their email—they tin log successful pinch Google. 

Key Takeaway

Even if your merchandise is technical, you tin still make it easy for visitors to grasp. Just attraction connected the effect it has connected users' lives and work.

10. Stripe

Stripe is simply a costs level pinch a colorful, attention-grabbing web creation that makes a traditionally superior topic—finance—seem exciting.

The homepage changes colors and goes done astir the full rainbow for a playful effect. And the merchandise ocular demonstrates really the instrumentality is mobile-friendly. 

The transcript zooms successful connected the benefits for the user—growing gross and profitability. And besides builds spot by highlighting really “millions of companies of each sizes usage Stripe.”

Key Takeaway

Use a striking ocular creation to prosecute users and drawback attention. This tin thief you guidelines out—especially successful a blimpish industry. 

11. Notion

Notion is simply a collaboration level pinch devices for note-taking and task management, and their homepage uses nosy imagery and punchy, conversational copy. 

The messaging makes it clear what you tin do pinch the platform. And that it consolidates everything successful 1 place.

Custom illustrations item the collaborative quality of the platform. And the rotating merchandise screenshots gives users a preview of the interface and its cardinal features.

Lastly, logos of well-known customers for illustration Netflix and Discord build credibility.

Key Takeaway

Even for method products, you tin item cardinal features and benefits successful a playful measurement to make it consciousness approachable.

12. Figma

Figma has 1 of the best-designed SaaS websites that uses bold colors and typography to entreaty to imaginative professionals and teams—exactly the group this collaborative creation instrumentality wants to reach.

As you tin spot successful the drop-down nether “Solutions,” Figma has created contented targeted to their main audiences: designers, engineers/developers, and merchandise managers.

In the footer, Figma has a “Compare” conception that allows visitors to entree pages breaking down really Figma is different from their competitors.

Key Takeaway

Create audience-specific contented and merchandise comparisons to show your software's value.

13. Xero

Xero provides accounting package for small- and medium-sized businesses, and their website is optimized for group and hunt engines. 

The homepage header some speaks to what their assemblage cares astir ("Get backmost to what you love”) and incorporates applicable SEO keywords (“accounting software”).

The word “accounting software” is searched for complete 18,000 times per period connected Google successful the U.S., according to Semrush’s Keyword Overview tool. 

And Organic Research shows that Xero ranks successful the apical 10 results for various queries related to that keyword, including appearing successful position 1 for “accounting package company.”

This makes it easier for imaginable customers to find them connected Google and different hunt engines.

Key Takeaway 

Use SEO-friendly headlines that see keywords you want to rank for. This tin thief amended your visibility successful hunt results and pull much imaginable customers.

To find applicable keywords for your business, usage the Keyword Magic Tool. Just participate a wide starting keyword related to your niche to find tons of position and spot useful metrics for each. 

14. Trello

Trello helps teams negociate projects, and their website combines an uplifting purple and bluish creation pinch inspiring messaging that makes task guidance consciousness little daunting.

The homepage header instantly highlights Trello's worth proposition—bringing “tasks, teammates, and devices together.”

Throughout the site, Trello focuses connected personification benefits alternatively than conscionable listing features. 

For example, they explicate really their timeline position is beneficial for gathering deadlines. This helps users understand why that characteristic matters.

Key Takeaway

Using encouraging connection and showcasing benefits helps visitors consciousness assured that they’ll beryllium capable to usage the solution effectively.

15. Apollo

Apollo is simply a income intelligence and engagement level that speaks straight to income professionals who want proven results.

The homepage leads pinch awesome numbers—showcasing their database of 275 cardinal contacts and 73 cardinal companies. 

The header cuts consecutive to the outcome: "Find and adjacent your adjacent deal." They reenforce this committedness passim the page pinch circumstantial customer metrics.

If you scroll down, you tin spot the attraction connected income professionals passim the homepage. Even the logo barroom makes it clear who their instrumentality is for: “Millions of sellers”—not conscionable “millions of companies.”

A standout portion of Apollo's website is their online magazine, which uses striking neon visuals and civilization illustrations. And contented that tackles urgent challenges their assemblage faces arsenic good arsenic company-specific updates.

Apollo besides has resources for illustration guides, masterclasses, webinars, and more. And overmuch of the contented is astir helping their target assemblage amended their income skills and thrust revenue.

Key Takeaway

Tailor your website's transcript to your audience’s circumstantial needs. Then, create contented connected topics that are absorbing and applicable for them.

Not judge what to constitute about? 

Semrush’s Topic Research instrumentality gives you galore ideas successful seconds. 

Just type successful your first idea—like “negotiating deals”—to get related suggestions, specified arsenic “active listening,” “body language,” and “negotiation strategy.”

Save your favourite ideas and create contented astir them. 

16. Basecamp

Basecamp is simply a task guidance instrumentality pinch a website that breaks from the emblematic firm artistic pinch instrumentality fig drawings and humorous speech bubbles.

The wide vibe makes the task guidance level consciousness much quality and little intimidating. And the conversational tone of voice (e.g., “Lots of Stuff”) makes judge their messaging is easy to understand.

Basecamp besides connects pinch their target assemblage done relatable storytelling. 

A premier illustration is their about page. It features a signed missive from co-founder Jason Fried that goes complete the company's root story. 

And their support page reassures users that “there are nary stupid questions.” And says users who taxable a mobility tin expect a consequence wrong an hour. 

Key Takeaway

Being friends and showing you attraction builds an affectional relationship pinch customers that could beryllium much powerful than talking extensively astir your tool’s method features. 

17. Mural

Mural is simply a ocular collaboration instrumentality pinch a website that brings their merchandise to life done animations and videos.

The homepage header ("Make activity make sense”) and playful, conversational snippets (l“No much silos!”) speak straight to the frustrations group tin look pinch disorganized, confusing activity processes.

The institution besides shares data-driven lawsuit studies astir well-known endeavor clients to show their value:

Key Takeaway

Strike a equilibrium betwixt playful messaging and superior impervious points—this shows you understand some the regular frustrations and high-stakes needs of your users.

18. Toggl 

Toggl is simply a time-tracking tool, and their website transforms a perchance delicate taxable into a affirmative speech astir data-driven determination making. 

Rather than dodge concerns astir surveillance, they stock really their instrumentality provides transparency that empowers teams.

For example, Toggl’s homepage does a awesome occupation of addressing circumstantial concerns that immoderate customers whitethorn person astir clip tracking—like the consequence of micromanaging. 

Key Takeaway

If your merchandise centers connected thing that mightiness beryllium controversial, reside it and group the grounds straight. Speaking to those concerns tin thief buyers spot your software’s value. 

19. Coursera

Coursera's website serves different audiences—students, income professionals, marketers, and more—and creates dedicated spaces connected their tract for them. 

Their clean, distraction-free creation leads pinch a elemental people hunt barroom to make it approachable for anyone seeking education.

Rather than cramming their homepage pinch contented for each type of user, Coursera uses clear navigation paths: "For Individuals," "For Business," "For Universities," and "For Government." 

This system attack helps each visitant quickly find applicable programs without wading done irrelevant options.

Key Takeaway

If you service a varied group of users, see really your messaging and creation tin let you to speak to each of them.

To summation a amended knowing of your target assemblage segments, usage Semrush’s One2Target tool. 

Just participate up to 5 competitors and click “Analyze.”

You’ll spot useful information points related to the audience’s age, gender, income, acquisition level, most-visited societal media channels, and more. 

20. Vimeo

Vimeo is simply a video hosting, editing, and sharing platform, and their elemental yet striking website lets merchandise visuals do the talking. 

On the homepage, the leader video cycles done different styles and effects to show what the level tin do. This helps visitors quickly understand what they tin usage the instrumentality for.

The transcript is straightforward and aspirational, simply encouraging users: “Do much pinch video.”

Key Takeaway

Show alternatively than tell. If your merchandise is focused connected video, fto demonstrations and examples make your lawsuit alternatively of relying connected extended copy.

21. Docusign

Docusign’s homepage uses elemental connection to intelligibly explicate really they alteration group to nonstop and motion contracts (and different documents) online. 

Beginner-friendly transcript sums up precisely what the instrumentality does (“Everything you request to agree”)—no ineligible motto aliases analyzable wording. 

Docusign’s agleam and colorful homepage counteracts what mightiness different consciousness for illustration a boring concept. And the main attraction connected the homepage is the sign-up shape that only requires an email address.

Key Takeaway

Simple transcript tin make a analyzable taxable much accessible, which mightiness make users much apt to motion up to usage your tool.

22. Keap

Keap’s website is unsocial successful that the transcript does the talking, which allows the process automation level marque to explicate precisely what the package does. 

The homepage messaging drives location the cardinal benefits and hints astatine affordable pricing (a cardinal interest for mini businesses).

A stand-out characteristic connected the homepage is the interactive calculator. You tin input your business metrics to spot really automation impacts income and revenue.

Key Takeaway

Interactive devices prosecute imaginable customers and tin moreover show the worth of your software. 

Just beryllium judge to cheque that it doesn’t effect the velocity and functionality of your site. 

To measurement your site speed and amended technical SEO, effort Semrush’s Site Audit tool.

23. Grammarly

Grammarly is an AI-powered penning assistant, and their tract is 1 of the champion B2B/B2C SaaS websites because they usage numbers and societal impervious to backmost up their value. 

Grammarly’s homepage emphasizes that 70,000+ teams and 30 cardinal group usage their tool, including well-known companies for illustration Washington University, Zoom, Expedia, and Atlassian. 

Farther down the homepage, Grammarly asks, "What's the ROI connected Better Writing?" And instantly answers pinch actual data. 

Key Takeaway

Showcasing well-known customers and existent numbers tin reassure imaginable customers that your merchandise is wide trusted and effective.

24. Canva

Canva is simply a schematic creation level pinch a website that shows users it’s imaginable to create stunning designs successful minutes—even if they aren’t master designers. 

The homepage header ("What will you creation today?") invites users to commencement creating immediately. 

Canva besides highlights the wide scope of creation options, including documents, presentations, and societal media posts. 

The wide messaging drives location really easy Canva is to use. They moreover opportunity it’s a “perfect fresh for everyone.”

Key Takeaway

Think astir what makes your merchandise guidelines out. If it's simplicity, opportunity that to thief users understand really accessible your merchandise is.

25. Gusto

Gusto is simply a payroll and quality resources level that has a website focused connected showing (not telling) prospects really the package tin make moving a business easier and faster. 

On the comparison page, users tin measure Gusto alongside various competitors:

Gusto has besides created a bunch of in-depth comparison guides. Which tin beryllium peculiarly useful for prospects who are considering switching from 1 of those competitors to Gusto.

Key Takeaway

Share comparisons that item your circumstantial strengths and position your merchandise arsenic the champion choice. 

Wondering which companies to attraction connected and really your marque stacks up? Check retired our guideline to doing a competitor analysis.

26. Freshbooks

FreshBooks is an accounting package for mini businesses and solo business owners pinch a website that focuses connected simplicity and affordability.

First, their homepage header promises that it “makes the difficult portion easy.” And they often incorporated a typical connection (50% disconnected astatine the clip this was captured) alongside a “Buy Now & Save” button. 

This each entices customers to motion up.

Another cool point astir Freshbooks’ homepage is the FAQ section. 

They excavation into communal personification questions for illustration what’s included successful the free proceedings and really to get successful touch. Which lets users quickly find answers and besides reduces really galore requests the FreshBooks squad gets.

Key Takeaway

Incorporate an FAQ section to reside communal questions your assemblage has.

Need a manus penning your FAQ section? 

Use the AI Writing Assistant app.

Just prime the FAQ action and participate immoderate accusation astir your business to make immoderate options. 

Optimize Your SaaS Website 

Now that you’ve seen galore of the champion SaaS website designs, you’re astir apt funny astir what you tin do to amended your ain site

To create a tract that appeals to imaginable customers and is primed for hunt engines, you request the correct tools. 

Semrush allows you to find important keywords, create applicable content, study astir your target audience, hole method issues, and more.

Sign up for a free account to commencement exploring the platform.