25 Snapchat Statistics & Facts For 2024

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Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal personification base, is simply a captious subordinate successful nan societal media landscape.

While it sometimes flies nether nan radar – arsenic different platforms for illustration TikTok, YouTube, and Instagram thin to predominate nan taste speech – Snapchat is an incredibly powerful trading instrumentality that holds a unsocial spot successful nan hearts and minds of its users.

In this article, we’ll research what you request to cognize astir Snapchat, pinch insights that shed ray connected what audiences deliberation of nan app and wherever its strengths lie.

From personification maturation trends to advertizing effectiveness, let’s look astatine nan authorities of Snapchat correct now.

What Is Snapchat?

Snapchat is simply a societal media app that allows users to stock photos and videos pinch friends and followers online.

Unlike different societal platforms for illustration Facebook, Instagram, and TikTok – wherever overmuch of nan contented is stored permanently – Snapchat prioritizes ephemeral contented only.

Once viewed, Snapchat contented disappears, which adds a furniture of spontaneity and privateness to integer interactions.

Snapchat leverages nan powerfulness of augmented reality to entertain its assemblage by creating interactive and immersive experiences done features for illustration AR lenses.

Users tin besides research a assortment of stickers, drafting tools, and emojis to adhd a individual touch to everything they post.

What started arsenic a mini postulation of devices successful 2011 has now expanded to a monolithic room of innovative features, specified arsenic a personalized 3D Snap Map, motion recognition, audio recommendations for lenses, generative AI capabilities, and overmuch more.

Creating an relationship connected Snapchat is easy. Simply download nan app connected Google Play aliases the App Store. Install it connected your device, and you’re ready!

Screenshot from Google Play, December 2023

25 Surprising Facts You Didn’t Know About Snapchat

Let’s dive in!

1. Snapchat Has 406 Million Daily Active Users

That number, released by nan institution successful October 2023, represents an summation of 43 cardinal year-over-year – a 12% increase.

Here’s a floor plan from Statista showing Snapchat’s personification maturation from 2014 to 2023:

Screenshot from Statista.com, December 2023

And pinch 750 cardinal monthly progressive users (MAUs), Snapchat is nan fifth-biggest societal media web successful nan world.

2. Users 18-24 Years Old Account For The Biggest Chunk Of Snapchat’s Audience

According to Snapchat’s ain advertizing data, nan level has 243.5 cardinal users aged 18 to 24 – representing 38.6% of its full advertisement audience.

The 2nd largest group of users are betwixt nan ages of 25 and 34, followed by 13-17-year-olds – proving that Snapchat is reaching young group astir nan world.

On nan flip side, nan level isn’t immense pinch older users; group aged 50 and complete relationship for only 3.8% of Snapchat’s full advertisement audience.

As a marketer, you tin return a hint connected what your run should attraction connected if you usage Snapchat. As Snapchat’s ain study puts it:

“From its inception, Snapchat has inherently created a frictionless abstraction wherever Gen Z creatives tin research pinch their identities, yet not person to consciousness for illustration they’re ‘on brand’ successful communicating to their adjacent friend groups.”

3. Snapchat Reaches 90% Of The 13 To 24-Year-Old Population

It besides reaches 75% of group betwixt nan ages of 13 and 34 successful complete 25 countries, according to Snapchat’s estimates.

In nan US, 59% of American teenagers (between nan ages of 13 and 17) study utilizing Snapchat. This number amounts to astir six successful 10 US teens.

4. Snapchat Users Open The App Nearly 40 Times A Day

According to nan company, this intends group interact pinch their societal circles connected Snapchat more than immoderate different societal network.

In nan US, astir half of teenagers (51%) study utilizing Snapchat astatine slightest erstwhile a time – making it somewhat much celebrated than Instagram, but not rather arsenic celebrated arsenic YouTube aliases TikTok.

5. Taco Bell Paid $75,000 For 24 Hours Of The Taco Filter/Ad

To boost sales, Taco Bell launched nan taco select connected Snapchat. Here’s what it looked like.

Today only: move yourself into a taco utilizing our @Snapchat lens. Because Cinco de Mayo. pic.twitter.com/P4KwLdFNFZ

— Taco Bell (@tacobell) May 5, 2016

The select is humorous, relevant, and unique. Users adored it, and it sewage 224 cardinal views.

That’s great, considering Taco Bell paid $75,000 for nan advertisement – which really proved to beryllium a awesome finance for nan vulnerability nan marque received.

6. More Than Half (50.6%) Of Snapchat Users Are Female

In contrast, 48.7% of nan platform’s world users are male.

While location is not a immense discrepancy betwixt nan demographics here, it’s adjuvant accusation for immoderate marketers looking to put together Snapchat campaigns.

7. Snapchat Is The No. 1 App People Use To Share What They Bought

Is your marque looking to scope young societal media users astir nan world? Snapchat could beryllium nan cleanable level for you.

People are 45% much apt to urge brands to friends connected Snapchat compared to different platforms.

They’re besides 2X much apt to station astir a gift aft receiving it – making Snapchat a powerful instrumentality for influencer trading and marque partnerships.

8. Snapchat Pioneered Vertical Video Ads

Once a novelty successful nan societal media industry, vertical video ads person go 1 of nan astir celebrated ways to advertise connected societal media and scope world audiences.

What are vertical video ads? It’s self-explanatory: They’re ads that tin beryllium viewed pinch your telephone held vertically. The advertisement format is optimized for really we usage our mobile devices and designed to create a non-disruptive acquisition for users.

You’ve decidedly seen countless video ads by now, but did you cognize Snapchat pioneered them?

9. You Can Follow Rock Star Business Experts On Snapchat

Who knew Snapchat could beryllium a powerful business tool? Here are nan top 3 experts you should travel correct now:

Morgan Brown
Gary Vaynerchuck
Justin Kan

10. More Than 250 Million Snapchatters Engage With AR Every Day, On Average

Snapchat was nan first societal media app to really prioritize nan improvement of AR features, and it’s paid off.

Over 70% of users prosecute pinch AR connected nan first time that they download nan app – and, to date, location person been much than 3 cardinal lenses launched connected Snapchat.

11. People Are 34% More Likely To Purchase Products They See Advertised On Snapchat

When compared to watching nan aforesaid advertisement connected different societal media platform, Snapchat proves to beryllium an effective measurement to scope and convert.

12. Snapchat Is The King Of Ephemeral Content Marketing

Ephemeral content trading uses video, photos, and media that are only accessible for a constricted time.

Here are 3 reasons it works:

It creates a consciousness of urgency.
It appeals to buyers who don’t want to consciousness “sold.”
It’s much personalized than accepted income chimney marketing.

Guess who’s 1 of nan kings of ephemeral contented marketing? That’s right: Snapchat.

Consider that if it weren’t for Snapchat, Instagram Stories would apt not beryllium correct now.

13. More Than 5 Million People Subscribe To Snapchat+

Snapchat+ is nan platform’s paid subscription work that gives users entree to exclusive and pre-release features connected nan platform.

Subscribers besides person a scope of different perks, including options to customize their app acquisition and nan expertise to spot really galore times their contented has been rewatched.

The truth that truthful galore millions of users are consenting to salary for typical entree and features to Snapchat should beryllium a motion to brands and marketers everyplace that nan level has a beardown propulsion pinch its audience.

Beyond that, nan truth that Snapchat+ drew 5 million subscribers wrong conscionable a twelvemonth aliases truthful of launching is awesome connected its own.

14. Snapchat Reaches Nearly Half Of US Smartphone Users

According to Statista, astir 309 million American adults usage smartphones today.

Snapchat’s expertise to scope specified a considerable portion of US smartphone users is notable.

15. Snapchat Users Spend An Average Of 19 Minutes Per Day On The App

That’s 19 minutes brands tin usage to link pinch people, turn marque awareness, and convey their message.

16. Snapchat’s Original Name Was Picaboo

In fact, Snapchat did tally arsenic Picaboo for astir a year.

17. Snapchat Was Created After 34 Failures

Snapchat creators Evan Spiegel, Bobby Murphy, and Frank Reginald Brown worked connected nan Snapchat task while they were studying astatine Stanford University.

After 34 failures, they yet developed nan app arsenic we cognize it today.

18. Snapchat’s Creators Had A Major Falling-Out Before The App Was Released

Frank Reginald Brown was ousted from nan Snapchat project by his friends.

Although nary 1 knows nan existent story, Brown claims Spiegel and Murphy changed nan server passwords and ceased connection pinch him a period earlier Snapchat was launched.

19. Snapchat Downloads Doubled After The Launch Of The Toddler & Gender Swap Filters

Users downloaded Snapchat 41.5 million times successful a period aft nan merchandise of these filters!

20. Mark Zuckerberg Tried To Buy Snapchat

Snapchat’s owners refused to waste Snapchat to Zuckerberg (even though nan connection went arsenic precocious arsenic $3 billion!).

21. Snapchat’s Mascot Is Called Ghostface Chillah

The mascot was inspired by Ghostface Killah of nan Wu-Tang Clan – and erstwhile you see that nan app was erstwhile called “Picaboo,” nan shade logo makes much sense.

Apparently, Snapchat co-founder and CEO Evan Spiegel has said that he developed nan mascot himself and chose a shade based connected nan ephemeral quality of Snapchat content.

22. Facebook And Instagram Borrowed Ephemeral Content From Snapchat

As we mentioned above, we person Snapchat to convey for Facebook and Instagram Stories, which person since go integral to nan societal media experience.

Snapchat besides pioneered nan usage of AR filters, which were adopted by Instagram and paved nan measurement for nan filters that predominate nan world of TikTok today.

23. 75% Of Gen Z And Millennials Say Snapchat Is The No. 1 Platform For Sharing Real-Life Experiences

Social media is each astir authentic moments and quality relationship – and societal media trading is nary different.

With specified a large number of young people preferring Snapchat complete different platforms for sharing their life experiences, marketers should travel suit.

Find ways to stock behind-the-scenes moments pinch your squad and company, and stress nan humans down nan brand.

24. Snapchat Users Have Over $4.4 Trillion In Global Spending Power

That’s thing to sneeze at.

25. In 2022, Snapchat Generated $4.6 Billion In Revenue

It is presently weighted astatine complete $20 billion.

Looking Ahead With Snapchat

Snapchat’s ephemeral content, intimacy, and spontaneity are beardown points for mundane users, contented creators, and businesses alike.

Marketers should support a keen oculus connected emerging trends wrong nan platform, specified arsenic caller AR advancements and evolving personification demographics.

Those looking to scope younger audiences aliases show an authentic, quality broadside of their marque should see wading into nan waters of Snapchat.

By harnessing nan powerfulness of ephemeral contented and engaging features, brands tin efficaciously usage Snapchat to turn their marque awareness, prosecute pinch audiences connected a much individual level, and enactment applicable successful nan fast-paced world of integer marketing.

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