20 of the Best Content Marketing Tools in 2024

3 weeks ago

Content trading devices springiness you nan information and capabilities to consistently nutrient high-quality pieces.

So, if you're superior astir your work, having nan correct devices is essential.

Below, we’ll screen 20 of nan apical contented trading devices that we deliberation each contented marketer should usage (in nary peculiar order).

1. Topic Research

Semrush’s Topic Research instrumentality is awesome for brainstorming taxable ideas for blog posts.

Just specify a wide taxable you want to create contented around, and nan instrumentality will make tons of related ideas.

All taxable ideas are categorized into different cards—each including nan topic’s monthly search volume, headlines from nan top-ranking pages, and communal questions related to nan topic.

Review nan topic’s hunt measurement to get an knowing of really overmuch imaginable postulation you could gain.

Then, usage nan headlines arsenic inspiration erstwhile crafting your ain titles. And see including nan related questions successful your article to guarantee you screen each nan cardinal subtopics readers want to cognize about.

The instrumentality also:

Creates a mind representation to visualize really different topics are connected to nan main idea
Highlights topics that are trending
Integrates pinch Trello truthful you tin streamline your contented readying process

Pricing: A free, constricted action is available. For much searches, upgrade to a paid plan—they commencement astatine $129.95 per month.

2. SEO Writing Assistant

The SEO Writing Assistant (SWA) helps you constitute contented that’s search-optimized. So you person nan champion chance of ranking (appearing precocious up successful Google’s hunt results).

As you constitute content, nan instrumentality checks its readability, originality, SEO optimization level, and reside of voice.

And offers suggestions to improve.

Here are a fewer stand-out features of SWA:

Integrates pinch Google Docs, WordPress, and Microsoft Word truthful you tin entree optimization insights straight wherever you already bask doing your content writing
Offers a bunch of AI capabilities for illustration composing caller sections automatically aliases rephrasing sentences to amended clarity
Scans for duplicate content by checking your activity against what’s already online. To guarantee nan contented you create is unique.
Offers suggestions for adding different related keywords for amended hunt motor visibility

Pricing: A free type pinch constricted functionality is available. To return afloat advantage of SEO Writing Assistant, motion up for a Guru account. Which is $249.95 per month.

3. Google Search Console

Google Search Console (GSC) lets you measurement and amended your content’s capacity successful integrated hunt (unpaid hunt results).

After you group up nan tool, you tin way really overmuch postulation (clicks) your contented pieces receive, really galore times your pages are viewed successful hunt results (impressions), what each page’s mean click-through complaint (CTR) is, and what they’re mean rankings are (average position).

If your contented isn’t ranking arsenic precocious arsenic you want (i.e., if it’s underperforming), you should do an audit to uncover what’s wrong. And effort to amended performance.

(If you request help, publication our article that explains how to do a contented audit measurement by step.)

Here are immoderate different things you tin do pinch GSC:

Submit a sitemap (a record containing your important website pages) to Google truthful your contented tin beryllium indexed (stored) and made disposable done hunt results
Request caller contented for indexing
Troubleshoot technical SEO issues that are hurting your website’s performance
Find retired who’s linking to your contented truthful you tin scope retired to akin websites to pull much backlinks (links from different websites pointing to your ain site)

Pricing: Google Search Console is 1 of nan wholly free contented trading devices connected this list.

Further reading: Google Search Console: The Ultimate Guide for 2024

4. AI Video Marketing Automator

The AI Video Marketing Automator app is an fantabulous instrumentality for creating high-quality video contented utilizing artificial intelligence.

You tin make videos from existing articles, utilizing a civilization prompt, aliases from scratch.

With nan from-scratch option, you request to input each nan contented blocks specified arsenic headings, text, calls-to-action, images, video clips, etc. You tin adhd your ain images aliases take from nan banal room provided by nan tool.

The AI past ties each these contented blocks together, adding sound overs and inheritance euphony to create a cohesive video.

Once your video is ready, you tin stock it pinch your assemblage connected societal media platforms for illustration Facebook, X (formerly Twitter), and Instagram.

Here are immoderate different features worthy highlighting:

Comes pinch a built-in contented calendar. So you tin schedule and station contented to your societal media accounts straight from nan app itself.
Provides a ample postulation of royalty-free images and clips to adhd to your videos
Offers customization options to tailor nan look and consciousness of your videos to align pinch your brand's ocular identity

Pricing: You tin make 1 video for free. Paid plans commencement astatine $39 per month.

5. ContentShake AI

ContentShake AI is simply a awesome instrumentality for quickly generating SEO-optimized articles.

Once you participate nan taxable you want to constitute about, nan instrumentality will automatically make a sample draught pinch a title, introduction, subtopics, applicable images, and a conclusion. All pinch nan thief of AI.

After nan first draught is created, you tin usage nan interactive AI chat interface to refine and grow nan content.

You tin besides use edits directly. Ensuring that nan last draught aligns pinch your desired tone, style, and messaging.

If you're looking to leverage AI devices for contented marketing, this 1 tin beryllium a awesome solution.

ContentShake AI also:

Offers an highly easy-to-use interface
Integrates pinch WordPress. So you tin people contented straight to your website.
Recommends additional, applicable keywords to see successful your article. So you tin perchance rank for much keywords.
Provides suggestions to amended your content’s readability

Pricing: There’s a free proceedings available. After that, pricing starts astatine $60 per month.

6. Google Analytics

Google Analytics is simply a free analytics instrumentality that helps you measure your website’s postulation and your users’ behavior.

It’s peculiarly useful for analyzing really good your contented is performing successful position of engagement and conversions.

You tin do this by looking astatine nan “Pages and screens report.” Which shows you really agelong your contented was nan user’s main attraction (average engagement time) and really galore conversions each page drove for nan selected clip scope (key events).

This helps you make decisions to amended your content.

For example, if you announcement definite pages person less conversions than expected, you mightiness request to employment conversion complaint optimization (CRO) techniques for illustration removing unnecessary navigation and improving your tract speed

Google Analytics tin besides thief you:

Understand who your visitors are by analyzing demographics and interests
Identify wherever your postulation is coming from. Whether it’s hunt engines, societal media, aliases nonstop visits.
Get real-time information connected really galore users are connected your tract correct now and what they’re looking at
Combine information pinch different Google services for illustration Search Console for a much broad view

Pricing: Google Analytics is simply a free tool.

Further reading: Google Analytics for Beginners: Getting Started pinch GA4

7. Keyword Overview

Semrush’s Keyword Overview instrumentality helps you analyse keywords you’re reasoning astir targeting pinch your SEO-focused content. To find whether they tin get your business successful beforehand of your perfect customers.

To thief you determine connected keywords, nan instrumentality shows metrics for illustration hunt volume, keyword trouble (how challenging it is to rank highly for a fixed term), and search intent (the main intent down nan query).

Considering these metrics together helps you take keywords that are bully opportunities. And find really you mightiness want to usage them connected your site.

Keyword Overview also:

Boasts nan largest keyword database connected nan market—containing accusation astir about 25 cardinal keywords crossed 142 locations
Offers insights astir nan top-ranking pages done nan SERP Analysis feature
Shows related keyword ideas and questions you tin target pinch your content
Offers entree to humanities information truthful you tin quickly measure really nan term’s fame has fluctuated

Pricing: Try nan instrumentality pinch a free plan. To execute much searches, upgrade to a paid plan. Pricing starts astatine $129.95 per month.

AI Social Content Generator is simply a powerful instrumentality that uses AI to make societal media posts for you successful conscionable a fewer clicks.

Simply take from 1 of nan disposable options (“Text to post,” “Business to Post,” etc.), input a matter punctual aliases capable successful nan basal details, and fto nan AI do nan rest.

When your station is done, you tin edit it, download it to adhd to your societal accounts, and moreover prevention nan station to usage arsenic a early template.

Here are immoderate of AI Social Content Generator’s different features:

Comes pinch a wide scope of customizable templates to create caller posts quickly and easily
Provides insights astir your competitors’ activities (like their contented themes and hashtags they use). So you tin replicate what’s moving for them.
Allows you to prevention your brand’s logo, colors, fonts, and different specifications to support consistency crossed each your posts

Pricing: A free proceedings is available. Pricing past starts astatine $35 per month.

9. Video Marketing Platform

Video Marketing Platform is an all-in-one instrumentality for creating and editing video contented for your business.

If you’re personification who finds astir master video-editing package excessively complex, this user-friendly instrumentality is simply a awesome solution that simplifies video creation.

To get started, prime a video format from nan disposable options and past grounds a video yourself aliases usage royalty-free clips from nan library.

You tin besides adhd different elements for illustration matter overlays, animations, and inheritance music. And finally, edit each these components together to create a polished, engaging video.

Here are immoderate main features of this tool:

Records high-quality videos straight from your browser—no request to instal immoderate software
Comes pinch a built-in room of images, royalty-free music, templates, and clips to thief you create engaging videos
Lets you create eye-catching thumbnails
Generates captions for your videos automatically
Allows you to big unrecorded streams to prosecute pinch your assemblage successful real-time connected aggregate platforms, including YouTube, Facebook, and Instagram.

Pricing: A free proceedings is available. After that, subscription pricing starts astatine $27 per month.

10. Grammarly

Grammarly is simply a useful instrumentality for contented marketers who want to guarantee their written contented is error-free and polished.

This penning adjunct helps you drawback and correct grammatical, spelling, and punctuation mistakes successful your content.

But Grammarly is much than conscionable a spell-checker. It besides provides suggestions to amended your writing's clarity, concision, and wide delivery.

Here are immoderate of Grammarly’s cardinal features:

Integrates pinch various platforms, including Google Docs, Microsoft Word, and moreover your web browser (via Chrome extension). Allowing you to constitute confidently anyplace connected nan web.
Offers a plagiarism detector that checks your contented against what’s already published online. Ensuring your contented is unsocial and original.
Provides explanations for each nan suggested corrections. Helping you study and debar repeating nan aforesaid mistakes successful nan future.
Offers a built-in synonym finder to thief you diversify your vocabulary and make it much readable
Comes pinch AI penning capabilities that tin velocity up your penning process

Pricing: A free scheme is available. Paid plans connection much features astatine a starting value of $12 per month.

11. Hemingway Editor

Hemingway Editor helps you amended your content’s readability. To guarantee it’s clear and engaging.

When you paste your contented into nan editor, it identifies analyzable sentences, overuse of passive voice, excessively galore adverbs, and different elements that tin complicate your writing.

It past suggests ways to make your connection simpler and tighten your prose. To make your connection much nonstop and compelling.

The instrumentality besides provides a readability score. So you set your penning to your target audience’s level.

Here are immoderate of Hemingway Editor’s cardinal features:

Works online (via browser) and offline (via desktop app) to supply elasticity successful really and wherever you usage it
Integrates pinch Medium and WordPress to people contented straight from nan editor
Offers abstracted penning and editing modes. So you tin attraction connected 1 task astatine a time.

Pricing: This app is free to use. Paid plans connection much features and commencement astatine $10 per month.

12. Canva

Canva helps you make stunning designs quickly and easily. And without nan request for immoderate schematic creation skills.

You tin usage Canva to create images for blog posts, thumbnails for videos, societal media graphics, and more.

Check retired immoderate of Canva’s different features:

Comes pinch an intuitive drag-and-drop interface
Offers a postulation of free creation elements, images, and templates to usage successful your designs
Allows you to collaborate pinch your squad members successful real-time to get their feedback aliases approval
Lets you prevention your brand’s logos, colors, and fonts to support consistency crossed each your designs
Comes pinch AI capabilities to make designs pinch matter prompts

Pricing: Canva has a free scheme pinch immoderate limits. Paid plans commencement astatine $ 14.99 per period for 1 person.

13. Trello

Trello is simply a celebrated task guidance instrumentality designed to facilitate squad collaboration and amended productivity.

It helps you negociate contented trading tasks, publishing calendars, and different workflows each successful 1 place.

You tin create cards for each contented piece, delegate owners, adhd owed dates, and way their statuses.

This system attack ensures that contented projects are completed successful a timely manner. And thing falls done nan cracks.

Here are immoderate of Trello’s features that are worthy highlighting:

Integrates pinch outer apps and platforms for illustration Google Drive, Dropbox, and Semrush to heighten functionality
Lets you create civilization dashboards to get position connected your projects
Allows easy record attachment and commenting for seamless collaboration
Helps you create triggers that automate actions without having to usage immoderate code

Pricing: Trello offers a free scheme pinch definite limits. Paid plans connection much retention and functionality—and they commencement astatine $5 per period per user.

14. Google Docs

Google Docs helps you create briefs, articles, and different types of content. And edit them wrong nan aforesaid document.

It’s 1 of nan astir celebrated devices for contented trading that teams usage to activity together seamlessly.

You tin stock entree pinch your squad members and induce them to stock their feedback connected your work. They tin moreover use edits successful “Suggesting” mode truthful that each changes are visible.

Here are immoderate adjuvant features Google Docs offers:

Maintains a elaborate type history of your document. So you tin position and revert to erstwhile versions if needed.
Supports a assortment of add-ons that tin heighten functionality
Shows your content’s building (outline) connected nan left-hand side. Making it easier to navigate wrong nan document.
Offers a sound typing characteristic that uses reside nickname to constitute transcript based connected what you dictate. Saving clip and effort.

Pricing: Google Docs is free, but astir companies subscribe to a dedicated Google Workspace relationship to get much storage. Pricing starts astatine $6 per period per user.

15. Google Trends

Google Trends allows contented marketers to analyse nan fame of hunt queries complete time.

You tin usage it to get insights into nan seasonal trends aliases different patterns surrounding topics related to your business.

This tin beryllium peculiarly useful for readying your contented almanac astir events aliases seasons erstwhile your assemblage is much engaged.

And Google Trends allows you to find emerging topics. So you tin create contented astir them earlier they go mainstream.

This proactive attack tin springiness you a competitory separator complete your competitors.

Here are immoderate different things to cognize astir Google Trends:

Provides intuitive visualizations, specified arsenic statement graphs and maps. Making it easier to construe inclination data.
Offers customizable day ranges and filters for much granular analysis
Lets you comparison hunt trends crossed different regions aliases countries. Enabling you to tailor your contented to circumstantial locales.
Helps you uncover celebrated related queries that users are searching for alongside your main topics. Giving you further contented ideas.
Allows you to comparison nan comparative fame of 2 aliases much keywords to thief you determine which 1 is worthy going after

Pricing: Google Trends is free.

Further reading: Google Trends: What It Is & How to Use nan Data for SEO

16. Hotjar

Hotjar is an optimization instrumentality that’s awesome for search really visitors prosecute pinch your website content.

Its heatmaps (which show you precisely wherever users are clicking, scrolling, and spending clip connected your site) are peculiarly adjuvant successful measuring contented performance.

For example, looking astatine nan heatmaps study to spot whether users interact pinch your calls to action (CTAs) tin springiness you ideas for really to amended your conversion rates.

You tin past effort different placements aliases formats based connected what you learn.

Here are immoderate of Hotjar’s different features:

Allows you to create civilization surveys to straight inquire users for their feedback
Helps you place personification flows (how users navigate done your website) and dropoff points (where they wantonness aliases exit it)
Allows you to observe existent personification behaviour pinch nan thief of convention recordings
Enables conducting one-on-one interviews pinch users to summation deeper insights

Pricing: A constricted free scheme is available. Paid plans commencement astatine $32 per month and connection much features.

17. Mailchimp

Mailchimp is an email trading level that lets you create, send, and analyse campaigns. Including ones focused connected promoting your content.

So usage it to stock your latest blog posts, videos, infographics, aliases immoderate different type of contented pinch your newsletter subscribers and different contacts.

Image Source: Coupler.io

Here are immoderate of Mailchimp’s main features:

Comes pinch a drag-and-drop editor and templates for creating emails quickly and easily
Provides valuable insights astir your emails, specified arsenic unfastened rates, click-through rates, and subscriber engagement. Which tin thief you optimize your campaigns for amended results.
Allows you to group up automated workflows and triggered emails based connected subscriber behaviour to nurture them much effectively
Lets you shape your subscribers into segments. So you tin nonstop targeted emails that are apt to person higher engagement and conversion rates.

Pricing: There’s a free scheme that allows you to negociate up to 500 contacts. Paid plans that let for much contacts and features commencement astatine $13 per month.

18. Venngage

Venngage is simply a celebrated instrumentality for creating ocular contented specified arsenic infographics, reports, presentations, and different types of visuals.

This matters because ocular contented tin beryllium much effective than written contented astatine communicating definite types of information. And group for illustration to stock it connected societal media.

To usage Venngage, take from 1 of nan disposable templates, edit nan existing content, and use immoderate finishing touches.

Here’s an illustration of a social media infographic made pinch Venngage.

Once you’ve created a creation you’re happy with, download and stock it connected societal media. Or, usage it wrong your blog articles.

Here are immoderate of Venngage’s main features:

Comes pinch a drag-and-drop editor that simplifies creating designs for your business
Has a room of templates, banal photos, icons, and illustrations to usage successful your designs
Includes real-time collaboration devices truthful you tin edit designs pinch your team

Pricing: There’s a constricted free version. Paid plans commencement astatine $10 per month per user

19. Wordable

Wordable is designed to thief you automatically export your written contented from Google Docs to your contented guidance systems (CMSs) for illustration WordPress.

During nan automatic transfer, nan instrumentality preserves each nan original formatting for illustration headings, bold, italics, links, etc. So you don’t person to look retired for formatting errors.

This intends you tin attraction much connected creating value contented and little connected nan technicalities of publishing.

Wordable offers respective different useful features:

Works pinch different contented guidance systems (CMSs) and platforms too WordPress. Like HubSpot’s CMS (another website builder) and Medium (a contented publishing platform).
Has a built-in image compression instrumentality to trim record sizes. So your articles tin load quickly.
Includes a bulk export action to transportation aggregate Google Docs to your CMS astatine once

Pricing: Wordable has 3 plans. Pricing starts astatine $29 per year.

20. SquadCast

SquadCast is an audio and video signaling instrumentality that helps you create podcasts for your business.

You tin grounds professional-grade podcasts pinch guests aliases co-hosts from anyplace successful nan world.

The instrumentality ensures stellar audio value by signaling each participant's audio locally and past syncing nan tracks together.

Here are immoderate of SquadCast’s main features:

Uses a elemental browser-based interface
Includes a built-in scheduler for readying and coordinating recordings
Integrates pinch an editing instrumentality to polish recordings earlier publishing
Saves each audio and video contented automatically

Pricing: A free type is available, but location are limitations. Paid plans commencement astatine $12 per period per user.