19 Best Competitor Analysis Tools to Use in 2024 and Beyond

Oct 03, 2024 03:56 PM - 4 months ago 152174

Competitor analysis isn’t conscionable astir knowing your rivals. It’s astir staying 1 measurement up of them. 

And to do that, you request the correct tools. 

Google offers a suite of devices that supply immoderate insights. But they only scratch the surface. 

To dive deeper, you request specialized competitor study tools. Tools that connection broad data, from SEO rankings to societal media engagement.

Here are the apical 19 competitor study tools. Broken down by category.

Competitor Analysis Tools for Content & SEO

1. Semrush Competitive Research Toolkit

Semrush offers a group of competitive investigation tools that thief businesses analyse their competitors’ SEO tactics, integrated contented performance, and wide trading strategies.

It’s an all-around competitor website researcher for businesses of each sizes—from startups to integer agencies.

For example, this is simply a competitor study study by Traffic Analytics.

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It tin show you the following:

  • How charismatic your competitors’ websites are
  • Where the bulk of your competitors’ website postulation comes from
  • Which keywords your competitors rank for that you don’t
  • Which websites person backlinks to your competitors’ sites but not to yours

And more!

Key Features

Semrush has a suite of devices for elaborate competitor analysis.

  • Website postulation analysis: Use Domain Overview and Traffic Analytics to summation insights into your competitors’ website authority, postulation sources, visitant trends, and wide website performance
  • Keyword spread identification: Use the Keyword Gap instrumentality to spot really you rank compared to your competitors and (most importantly) the keywords your competitors rank for but you don’t 
  • Organic hunt capacity analysis: Organic Research shows your competitor’s ranking keywords and pages, SERP features, caller changes successful ranking positions, and more
  • Competitor backlink tracking: Get a database of websites that nexus to some you and your competitors and a database of sites that nexus only to your competitors pinch Backlink Gap

For a afloat database of features, cheque the Semrush features page. 

Pricing

Semrush offers a free account. Paid plans commencement astatine $117.33 per month, charged annually.

2. SE Ranking

SE Ranking provides an overview of your competitors’ website performance, ranking keywords, and astir profitable PPC ads.

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They besides connection white-label options for agencies and consultants. 

Key Features

  • Competitor website information analysis: Access estimated traffic, clicks, and monthly costs for competitor websites to gauge their performance
  • Keyword information and metric comparison: Analyze and comparison competitor keywords and capacity metrics
  • PPC research: Uncover competitors' target advertisement keywords
  • Top-performing advertisement identification: Identify your competitors' astir successful ads

Check retired each of SE Ranking’s features connected their features page. 

Pricing 

SE Ranking has three pricing plans, starting astatine $52 per month.

3. SimilarWeb

SimilarWeb analyzes your competitors’ SEO, PPC, connection marketing, and advertizing strategies crossed various channels. 

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It’s a coagulated prime for businesses looking to summation a holistic position of their competitory landscape.

However, SimilarWeb does deficiency immoderate useful features for societal media, section SEO, and method SEO. 

Key Features

  • Paid advertisement strategy tracking: Monitor competitor paid advertisement strategies and person alerts erstwhile they bid connected your keywords
  • Landing page analysis: Analyze your competitors’ best-performing landing pages
  • Website monitoring: Get important competitor website capacity metrics for illustration URL spend, apical keywords, postulation share, and postulation sources

For the afloat database of features, cheque retired SimilarWeb’s competitor study tool.

Pricing

After a free trial, SimilarWeb plans commencement astatine $125 per month.

Semrush Social tells you astir your competitors’ societal media audiences, activity, and engagement stats. And tells you really those stats person changed complete time.

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Key Features

  • Competitor comparison table: Get competitor audience, activity, and engagement information and spot really your societal media capacity compares successful a azygous glance 
  • Facebook, X, Instagram, and Pinterest tracking: Track competitors’ capacity connected each 4 awesome societal media platforms

Find much features connected Semrush Social’s features page.

Pricing

After a free trial, Semrush Social costs an further $29.99 per period connected apical of a paid Semrush plan.

5. BuzzSumo

BuzzsSumo is simply a contented trading instrumentality that provides broad societal media contented investigation and capacity insights.

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It integrates pinch awesome societal media platforms for illustration Facebook, X, Pinterest, and Reddit. And tracks engagement truthful you tin place trends, understand audiences, and show brands. 

This makes it an fantabulous prime for businesses looking to understand their competitors’ contented strategies.

Key Features

  • Competitor customer chat insights: Analyze competitors' customer discussions to refine your contented strategy and reside assemblage needs
  • Content index: Access an scale of contented to find engaging articles by topic, URL, aliases domain
  • Daily viral station tracking: Identify and way regular viral posts to spot contented trends and opportunities
  • Customer mobility discovery: Uncover competitors' customer questions from forums for illustration Amazon, Reddit, and Quora

For a afloat list, cheque retired BuzzSumo’s features page. 

Pricing 

After a free trial, BuzzSumo plans commencement astatine $199 per month.

6. Brand24

Brand24 tracks your competitors' mentions crossed societal platforms, forums, and blogs.

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So you tin analyse competitor sentiment, place cardinal influencers, and benchmark your brand’s societal beingness against your rivals.

Key Features

  • Real-time competitor mention monitoring: Track competitor mentions successful real-time pinch sentiment study to gauge nationalist cognition of their brand
  • Influencer identification: Discover cardinal influencers promoting competitor content
  • Hashtag tracking: Monitor the occurrence of competitor campaigns by search applicable hashtags crossed societal media
  • Side-by-side marque comparison: Analyze your marque versus competitors crossed societal media pinch an easy-to-use comparison tool

For a afloat database of features, cheque retired Brand24’s features page.

Pricing

After a free trial, Brand24 plans commencement astatine $119 per twelvemonth for an yearly subscription.

7. VidIQ

VidIQ monitors your competitors’ YouTube performance. Offering insights into their video SEO and YouTube wide strategy.

This is what their competitor study dashboard looks like:

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Key Features

  • Competitor video SEO analysis: Gain insights into your competitors' YouTube SEO strategies by search the keywords and tags they use
  • Detailed engagement metrics: Analyze competitor video capacity pinch cardinal metrics for illustration likes, comments, and views
  • Channel capacity tracking: Monitor competitor channels' video merchandise schedules and engagement strategies

Learn much astir their competitor study solutions connected VidIQ’s characteristic page.

Pricing

After a free trial, VidIQ plans commencement astatine $16.58 per month, charged annually.

Sprout Social’s operation of societal listening, reporting, and competitor study devices makes it a coagulated prime for businesses looking to outperform their competitors connected societal media.

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The instrumentality besides shows you really your marque stacks up against competitors. By providing actionable insights done capacity metrics and assemblage sentiment analysis.

Key Features

  • Competitor reporting: Benchmark your brand’s capacity against competitors pinch reports connected follower growth, engagement metrics, and contented effectiveness crossed societal platforms
  • Social listening and sentiment analysis: Track and analyse competitor marque mentions and nationalist sentiment pinch the Advanced Listening tool
  • Engagement and contented analysis: Compare your competitors’ station performances by search likes, comments, shares, and different engagement metrics
  • Hashtag and keyword tracking: Monitor the hashtags and keywords competitors usage successful their societal media campaigns to gauge their effect and observe caller contented opportunities

Pricing 

After a free trial, Sprout Social plans commencement astatine $199 per month, charged annually.

9. Talkwalker

Talkwalker uses AI to show competitors’ mentions crossed societal channels and online platforms.

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And past gives you real-time information connected really their marque is perceived. And what societal trends are emerging from their activity.

Key Features

  • Live competitor monitoring: Monitor competitors’ societal media activity arsenic it happens to enactment up to day connected their latest strategies
  • Competitive benchmarking: Compare cardinal metrics for illustration stock of voice, follower growth, and nationalist sentiment betwixt your marque and competitors
  • Trend identification: Uncover trending topics sparked by competitor campaigns truthful you tin expect and enactment connected emerging marketplace trends
  • Crisis detection: Spot imaginable PR issues affecting competitors

For much competitory study features, cheque retired Talkwalker’s competitory intelligence page.

Pricing

Talkwalker offers four plans. Book a demo for pricing information.

Competitor Analysis Tools for Audience Research

10. Market Explorer

Market Explorer analyzes immoderate competitor website. And tells you their audience’s demographics, socioeconomic data, interests, apical societal media platforms, and top-visited domains.

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Key Features

  • Detailed demographic and socioeconomic insights: Get elaborate insights into your competitors’ wide audience’s age, gender, employment status, family income and size, and acquisition level
  • Specific class interests: Learn what your competitors’ audiences are willing in, for illustration nutrient and beverage content, financial content, aliases machine and package development
  • Top societal media platforms and visited domains report: Find retired which societal media platforms and websites your competitors’ audiences usage the most

Get a afloat database of features from Market Explorer’s features page.

Pricing

You tin entree Market Explorer pinch a free plan. Or subscribe to a paid Semrush plan starting astatine $117.33 per period (charged annually) for much features.

11. SparkToro

SparkToro tells you wherever your competitors’ audiences bent retired online, what their demographics are, and more.

Here’s a sample SparkToro report:

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Key Features

  • Audience behaviour insights: Discover wherever competitors' audiences engage, including circumstantial subreddits, productivity apps, and different integer spaces
  • User-friendly dashboard: Easy-to-use dashboard pinch clear information categories 
  • Demographic breakdown: Get elaborate demographic information specified arsenic age, employment status, skills, interests, acquisition levels, and location

Find retired much astir SparkToro’s features done their product page.

Pricing

SparkToro has a free plan. Their paid plans commencement astatine $38 per month, charged annually.

12. Semrush Copilot

Semrush Copilot integrates pinch different Semrush devices to way competitor insights. And springiness you recommendations utilizing AI.

Here are immoderate examples of recommendations by Semrush Copilot:

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Key Features

  • AI recommendations: Find retired what to do pinch competitor study information pinch Semrush Copilot’s circumstantial suggestions
  • AI-powered competitor search recommendations: Discover caller competitors and trends pinch Semrush Copilot’s competitor recommendations
  • Automatic competitor maturation tracking: See updates connected competitor maturation correct connected your Projects page
  • Backlink and keyword spread identification: Find circumstantial keyword and backlink opportunities and low-hanging consequence without having to sift done mountains of data

Learn much astir Semrush Copilot’s features.

Pricing

Semrush Copilot is accessible pinch a free Semrush plan. If you want to create much than 1 project, subscribe to a paid Semrush plan starting astatine $117.33 per period (charged annually).

13. Competitors App

Competitors App uses AI to show your competitors’ website changes, SEO performance, and societal media updates.

This is what the Competitors App dashboard looks like:

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It besides lets you show their newsletters. By giving you an email reside to usage to motion up for their newsletters.

Key Features

  • Intuitive dashboard: Access a user-friendly interface pinch clear graphs and charts representing your brand’s and competitors’ capacity metrics
  • Social media tracking: Get a clear knowing of your competitors’ societal media activity by search cardinal metrics for illustration number of societal posts, engagements, and followers
  • SEO and postulation metrics: Track competitor keyword rankings and integrated postulation to enactment informed connected their hunt visibility and assemblage reach
  • Keyword and backlink analysis: Get elaborate insights into competitor keywords and backlinks
  • Real-time email alerts: Receive notifications erstwhile competitors update their website content, pricing, aliases products

Learn much astir Competitors App done their features page.

Pricing

After a free trial, Competitors App plans commencement astatine $19.90 per competitor per month.

Competitive Analysis Tools for Email Marketing

14. MailCharts

MailCharts lets you analyse your competitors’ matter and email trading strategies. Providing insights into matter and email frequency, design, and content.

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Key Features

  • Competitor email wave tracking: See really galore emails and texts your competitors nonstop play to amended understand their connection strategies
  • Customer travel insights: Track the magnitude of your competitors’ customer journeys (from receiving the first email to completing a purchase)
  • Common run monitoring: Discover which modular email campaigns your competitors are running, specified arsenic cart abandonment, onboarding, and browse abandonment
  • Campaign capacity metrics: Analyze cardinal metrics for illustration unfastened rates and click-through rates for circumstantial competitor campaigns

Learn each astir MailCharts utilizing their features page.

Pricing

MailCharts offers a free relationship and two paid plans starting astatine $149 per month.

15. Owletter

Owletter is simply a unsocial instrumentality that focuses connected competitor study for email marketing. 

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It captures, analyzes, and compares your competitors’ email strategies. And provides insights into their email frequency, content, engagement, and more. 

Key Features

  • Automatic email capture: Automatically seizure and shop each emails your competitors send, giving you afloat visibility into their email trading strategies
  • Email wave and timing insights: Track really often your competitors nonstop emails and analyse their timing strategies
  • Detailed email analysis: Gain insights into competitor email content, taxable lines, and designs
  • Keyword-based email alerts: Receive alerts erstwhile your competitors nonstop emails containing circumstantial terms

For a afloat database of features, cheque retired Owletter’s features page.

Pricing 

After a free trial, Owletter plans commencement astatine $19 per month.

16. Advertising Research

Advertising Research presents broad information connected your competitors’ advertisement capacity truthful you tin spot really you compare. And refine your advertisement strategy by analyzing their existent advertisement contented and apical keywords.

For example, present is immoderate advertisement transcript from unrecorded Amazon ads:

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Key Features

  • Competitive positioning map: Find retired really your wide advertisement capacity compares pinch your competitors’ ads
  • Live advertisement insights: Instantly research which products your competitors are actively promoting pinch real-time advertisement examples
  • Ad messaging and keyword analysis: Dive heavy into your competitors' advertisement strategies by analyzing their messaging and apical paid keywords
  • Historical capacity data: Learn which keywords your competitors’ ads person historically classed for to refine your ain advertisement strategy
  • Product listing advertisement comparison: Uncover your Google Shopping rivals by examining their Product Listing Ads, giving you a competitory separator successful the e-commerce space

Get a afloat database of features from Advertising Research’s features page.

Pricing

Advertising Research comes pinch free Semrush accounts. Subscribe to a paid Semrush plan starting astatine $117.33 per period (charged annually) to unlock much features.

17. Adbeat

Adbeat allows you to spot your competitors’ integer advertizing strategies. Including advertisement spend, postulation sources, and advertisement creatives.

Here’s a sample study by Adbeat:

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Key Features

  • Competitor advertisement walk tracking: Monitor really overmuch your competitors walk connected integer advertising
  • Creative contented analysis: View the imaginative assets your competitors usage successful their integer ads
  • Traffic root insights: Analyze wherever your competitors' postulation comes from
  • Platform capacity tracking: Identify which advertizing platforms are astir effective for your competitors
  • Historical advertisement capacity data: Access semipermanent advertisement capacity information to understand trends successful your competitors' advertizing strategies

Learn much astir Adbeat done their features page.

Pricing

Adbeat plans commencement astatine $200 per month, charged annually.

18. BuiltWith

BuiltWith is simply a broad exertion accusation profiler instrumentality that shows you which technologies your competitors use.

Here’s what a BuiltWith study looks like:

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In different words, BuiltWith gives you a database of devices that your competitors usage for search data, hosting their websites, sending email campaigns, and truthful on.

Key Features

  • Technology stack insights: Discover the tools, widgets, and frameworks your competitors usage for information tracking, analytics, contented management, and contented delivery
  • Multilingual tract detection: Learn what languages your competitors' websites are disposable in, providing insights into their world scope and localization strategies
  • Competitor instrumentality usage tracking: Find retired which websites are utilizing your competitors’ tools, specified arsenic Shopify, BigCommerce, Magento, and Salesforce

See BuiltWith’s features page for a afloat list. 

Pricing 

BuiltWith plans commencement astatine $245.83 per month, charged annually.

19. Visualping

Visualping tracks changes connected your competitors' websites. And notifies you of immoderate changes they’ve made. Like merchandise launches aliases pricing changes.

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Key Features

  • Website alteration monitoring: Track competitor websites for updates for illustration pricing changes, caller products, aliases creation modifications
  • Before-and-after screenshots: Receive side-by-side screenshots to easy visualize changes connected competitor sites, ensuring you drawback moreover the smallest updates
  • Social media monitoring: Keep an oculus connected competitor societal media profiles, pinch alerts for changes to bios aliases caller posts
  • Customizable alerts: Set up personalized alert schedules to person updates astatine your preferred frequency
  • Multi-site tracking: Monitor aggregate competitor websites simultaneously

Find retired much astir Visualping connected their homepage.

Plans and Pricing

Visualping has a free scheme and four paid plans, starting astatine $10 per month.

How to Choose the Right Competitor Analysis Tool

When choosing the correct competitor study tool, see the pursuing factors:

  • Scope of analysis: The instrumentality should screen a wide scope of information points, from SEO and PPC to societal media and contented marketing
  • Ease of use: A user-friendly interface and intuitive creation are crucial. You should beryllium capable to navigate the instrumentality and understand its features without extended training.
  • Data accuracy: The instrumentality should supply reliable and up-to-date information. Check reviews and inquire for a proceedings to trial the data's accuracy.
  • Integration capabilities: The instrumentality should merge seamlessly pinch different platforms you use. Such arsenic CRM systems, societal media platforms, aliases SEO tools.
  • Customization: Look for devices that fto you customize reports and dashboards to fresh your circumstantial needs
  • Pricing: The instrumentality should fresh your budget. Consider some the first costs and the imaginable return connected investment.
  • Customer support: Good customer work tin make a large difference. Look for devices pinch robust support, whether it’s done unrecorded chat, email, aliases phone.
  • Scalability: The instrumentality should beryllium capable to turn pinch your business. As your needs evolve, the instrumentality should beryllium capable to accommodate them.
  • Real-time updates: The integer scenery changes rapidly. Your instrumentality should supply real-time updates to support you up of the competition.
  • Alerts and notifications: The instrumentality should alert you to important changes successful your competitors’ strategies truthful you tin respond quickly
  • Trial period: Most devices connection a free proceedings period. Use this clip to measure whether the instrumentality meets your needs earlier making a commitment.

The champion instrumentality for you depends connected your circumstantial needs and circumstances. Take the clip to do your investigation and take wisely.

Gain Insights Beyond Competitor Research

When it comes to integer marketing, competitor study is conscionable the extremity of the iceberg. 

To genuinely get ahead, you request a instrumentality that goes beyond conscionable search and analyzing competitors. 

You request a instrumentality that offers broad features that thief you understand your market, optimize your site, create compelling content, and prosecute pinch your audience. 

Start by signing up for a free Semrush relationship (no in installments paper needed).

You’ll beryllium capable to:

  • Conduct a thorough competitor analysis
  • Perform keyword research
  • Run a tract audit
  • Manage your societal accounts
  • Create optimized, user-friendly content

And more. 

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