17 Powerful Marketing Campaign Examples to Prepare for 2025

Need inspiration for your 2025 trading plan?

We’ve selected 17 trading campaigns that person connected pinch their audiences and delivered astonishing results. 

They screen a full scope of industries, channels, and formats.

Let’s return a look astatine what made each of them activity truthful well.

1. “London Bus Tour” by Semrush

• Campaign type: Influencer and offline marketing

Semrush decided to springiness influencer marketing a twist—by turning it into a play adventure.

The squad invited a prime fewer influencers for a play autobus circuit of London. The attendees included founders, marketers, contented creators, and societal media managers. 

This is 1 of the champion marketing campaign examples because it useful connected 2 levels to build marque awareness:

• A branded autobus moving done the streets of London piques curiosity
• Influencer contented astir Semrush increases marque mentions and conversations

Here’s really Ashleen Narula, the laminitis of Grad Girl Marketing, shared her acquisition from the trip:

Key Takeaways

Semrush’s trading run illustration offers a caller return connected influencer marketing—and tons of group who saw it agree:

Instead of the accepted attack to collaborating pinch influencers, Semrush brought together a group of thought leaders for meaningful conversations.

The run garnered respective influencer videos connected LinkedIn, Instagram, and TikTok. Here are a fewer examples:

All this helped Semrush fortify its influencer organization and make some earned media (from influencers) and owned media for its channels.

2. “Feel Good, Not Bad” by Crunch Fitness

• Campaign type: Social media ads and out-of-home advertising

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Crunch Fitness is simply a gym rank platform. 

The marque knows really daunting the thought of moving retired tin be, and it wanted to flip the script. 

The “Feel Good. Not Bad.” run was calved from that idea. It promoted Crunch Fitness’s halfway brand positioning: fitness doesn’t person to consciousness for illustration a chore.

As a multichannel campaign, it targeted young group aged 18 to 34 connected societal media and successful outdoor spaces. 

Its messaging struck a chord pinch the target audience. It promised a much nosy attack to fittingness pinch the connection that everyone deserves to consciousness bully erstwhile moving out.

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As a result, Crunch Fitness saw a 13% summation successful marque awareness.

The marque besides generated a ample number of leads, pinch a 5% year-on-year growth.

Key Takeaways

Crunch Fitness’s illustration highlights that a successful societal media run relies connected effective messaging that focuses connected circumstantial symptom points.

In a crowded fittingness market, Crunch’s upbeat attack helps them guidelines out. 

The run targets the all-too-common symptom point: moving retired is exhausting. And it connects pinch its assemblage by conveying a powerful message—how to make workouts enjoyable.

💡 Pro tip: 

You tin usage Semrush’s Ads Launch Assistant to group up and optimize specified multichannel advertisement campaigns. 

This instrumentality lets you create Meta (Facebook, Instagram) and Google ads successful 1 place:

It past helps you creation the existent ads, optimize them for your target keywords, and amended your wide strategy.

3. “RV-Clipse Solar Glasses” by Go RVing

• Campaign type: Video marketing

Go RVing, a level for buying aliases renting RVs, pulled disconnected an April Fools’ Day video marketing run that was adjacent parts clever and hilarious.

The marque invented a fictional merchandise called RV-Clipse glasses.

This absurdly oversized brace of shades for your RV’s windshield was expected to fto you bask the eclipse without needing your ain brace of glasses. 

This way, they showed that RVing is astir enjoying bonzer experiences—like viewing an eclipse arsenic a group, correct from your van. 

As a result, this video sewage complete 41,000 views, and connected online contented pinch real-world touchpoints to prosecute customers:

In summation to integer content, the marque besides handed retired human-sized eclipse glasses astatine a fewer of its RV dealerships. 

This lent a physical, shareable constituent for the campaign, making it much experiential and memorable for the audience. 

Key Takeaways

April Fools’ Day is simply a awesome opportunity to motorboat a unsocial trading run for enhancing marque awareness. 

Go RVing created this run to seizure its buyers’ attraction organically done a hilarious product.

It besides utilized the eclipse arsenic a earthy hook to make buzz, while distributing gigantic glasses added a much interactive constituent to this campaign.

4. “NEXT 50” by RevGenius

• Campaign type:Creator marketing and societal media marketing

RevGenius is simply a organization of marketers and founders successful the B2B space. 

The squad launched the “NEXT 50” run to admit the apical up-and-coming 50 brands and thought leaders successful the B2B trading industry.

This societal media run group retired to admit a divers group of emerging GTM creators alternatively than the celebrated ones. 

Jared Robin, RevGenius’s founder, asked his LinkedIn organization to find talented creators successful the B2B trading space.

The result? A flood of comments and reactions, arsenic marketers rallied to observe promising caller talent.

Once the Next 50 Creators had been announced, each of the influencers posted astir the campaign, generating moreover much visibility for RevGenius. 

Here’s what Lashay Lewis, a contented marketer and GTM strategist, posted astir her characteristic successful the NEXT 50 list:

RevGenius besides collaborated pinch 150 thought leaders and 100 run ambassadors to lend credibility to the campaign. 

Through this corporate effort, the run earned 1.2 cardinal impressions crossed different platforms. 

Key Takeaways

With this campaign, RevGenius recognized immoderate of the apical voices successful the B2B industry.

It generated capable hype to scope an assemblage of complete 6 cardinal group crossed LinkedIn, email, and Slack. 

Jared Robin shared the run results, detailing the impressions garnered crossed each channels:

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The run besides built societal proof, establishing credibility for the marque by showing that the apical creators are a portion of RevGenius. 

Eventually, it became a activity to support emerging talent successful the B2B space. 

5. “The Future of Soda is Now” by Poppi

• Campaign type: Television and YouTube ad

Soda brand, Poppi took a bold measurement pinch its Super Bowl ad, imagining a early wherever soda is nary longer seen arsenic unhealthy. 

This futuristic run showed a world wherever Poppi reigns arsenic the patient soda alternative, packed pinch cleanable ingredients and less calories.

It’s a awesome trading run illustration because it emphasizes Poppi’s positioning of patient soda and sells an idea and not conscionable a product. 

Key Takeaways

According to Samba TV, Poppi’s “Future of Soda is Now” run was the most-watched advertisement of Super Bowl 2024, reaching complete 29.1 cardinal households. 

The advertisement besides accrued activity connected Poppi’s societal accounts by 250% and boosted their Google hunt measurement tenfold. 

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This run offers a cardinal instruction for implementing a high-stakes trading run for illustration a Super Bowl ad: you must attraction connected building a rapport pinch your assemblage alternatively than simply promoting your brand. 

6. “All Together connected Linktree” by Linktree

• Campaign type: OOH advertizing and creator marketing 

Linktree is simply a level that helps you compile aggregate links connected a azygous link-in-bio page—a characteristic often utilized by integer creators. 

The SaaS marque launched an out-of-home advertizing run pinch advertisements successful the bosom of Times Square, featuring creators who are presently making waves.

From Challan Trishann to Paige Gallagher, these emerging influencers represented Linktree’s committedness to giving creators a voice.

Here’s the advertisement and blog created for comedian Tina Friml:

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Besides billboards, the marque besides interviewed each of the creators connected their blog arsenic a measurement to stock their stories.

This each made the run consciousness individual and grounded.

The marque besides collaborated pinch celebrated authors, singers, athletes, and others to springiness the run much weight and maximize the hype.

Key Takeaways 

Linktree mixed imaginative storytelling with OOH advertizing to create a consciousness of organization and fortify its marque image. 

These advertisements and blog posts offered visibility to creators who usage Linktree, showcasing really the marque genuinely cares astir its audience. 

This besides makes it a awesome illustration of building customer defense done trading campaigns. 

As a result, the run posts gained important visibility connected societal platforms for illustration TikTok. 

Here’s a TikTok station connected Linktree’s floor plan that’s gained complete 200k views and 8,000+ likes:

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7. “Wholly Fruit” by Welch’s

• Campaign type: Television ad

Welch’s is simply a family-run marque that sells consequence jams, jellies, juices and more. 

They collaborated pinch personage cook Gordon Ramsay for their “Wholly Fruits” advertizing campaign.

This run showcased really the marque prepares its products utilizing the full fruit—peel, pulp, and skin. It besides informed group astir Welch's high-quality manufacturing processes. 

While the connection successful itself was great, involving a applicable personage for illustration Gordon Ramsay amplified this run further. 

Gordon Ramsay explained that, arsenic a begetter of six, he’s had Welch snacks successful his pantry for a agelong time. He shared that his domiciled arsenic Welch’s “Chief Fruit Officer” was personal and authentic. 

Key Takeaways

What makes this 1 of the champion trading run examples is its meaningful personage endorsement. 

Instead of a random celebrity, Welch collaborated pinch a long-time customer, Gordon Ramsay. 

The run besides presented an important opposition betwixt Welch’s premium products and those of its low-quality competitors. 

It created a beardown communicative delivered by a respected personage successful the nutrient industry—that’s a win-win.

8. "So Yeah, We Tried Slack …" by Slack

• Campaign type: YouTube advertising 

Slack, the celebrated squad communications platform, released a YouTube advertisement titled “So yeah, we tried Slack.” 

With complete a cardinal views, this video became a awesome advertisement run illustration because of its realistic and humorous messaging. 

In the video, labor of a fictional company, Sandwich Video, are caught successful the regular grind and struggle to pass effectively. 

Through imaginative storytelling and funny, relatable scenarios, the advertisement visualizes the headaches of mediocre communication—and really Slack tin make them disappear.

Key Takeaways

Slack’s illustration shows that advertizing doesn’t request to beryllium boring. 

You tin create engaging ads pinch a touch of storytelling to entreaty to your target audience. 

The video has gained complete a cardinal views, pinch 100+ comments praising the unsocial storytelling, aliases nodding astatine nickname of their ain agency struggles. 

Many viewers besides realized Slack’s worth arsenic a connection tool.

The run shows really you tin weave a fictional communicative to stock the existent problems your buyers often face. 

An attack for illustration this tin make your ads much realistic and thief group amended understand your merchandise aliases work successful their ain context. 

9. “It Starts pinch a Swipe” by Tinder

• Campaign type: Video marketing

Dating app Tinder produced a unsocial and breathtaking video trading run entitled “It Starts pinch a Swipe.”

The video run immerses you successful playful yet relatable narratives that bring acquainted romanticist scenarios to life. 

It features a antheral and female characteristic enacting communal romanticist clichés pinch a humorous, modern-day twist.

There’s the swoon-worthy slow-motion encounter, the awkward mishap, and the inevitable expansive romanticist gesture.

But conscionable erstwhile it feels for illustration you’ve seen it each before, the video introduces a modern-day rotation inspired by real-life conversations. 

In turn, the run videos person gained millions of views and likes.

Key Takeaways

By utilizing joke and acquainted pop-culture references, Tinder made judge its Gen Z assemblage felt seen.

The run poked nosy astatine the overly melodramatic and romanticized stories of past generations to adhd authenticity. 

The connection was simple: while your life whitethorn not play retired for illustration a movie, Tinder tin thief you create real, memorable experiences. 

It’s a awesome trading run illustration that resonates, showing the marque genuinely understands its audience. 

10. “Gaby” by Semrush

• Campaign type: Social media marketing

Semrush’s world trading campaign, “Gaby,” stands retired for its expertise to humanize the B2B marque done authentic storytelling. 

Gaby is simply a existent customer who embodies Semrush’s characteristic traits: energetic, friendly, and bold.

The run showcases Gaby’s life arsenic an SEO marketer by time and DJ by night. It intends to animate marketers to activity effortlessly pinch Semrush and bask their individual lives.

The run accrued societal media engagement by 370%, pinch each video gaining millions of views. 

Key Takeaways

This run highlights really showcasing existent and earthy customer stories tin make your marque much relatable to customers. 

By showcasing your merchandise done a existent customer’s perspective, you tin build trust, show its usage cases, and coming an authentic marque image.

11. “Holiday Marketing” by Ethel M Chocolates

• Campaign type: Social media ads

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Ethel M Chocolates is simply a 40-year-old gourmet cocoa brand. 

During the gift-giving season, the marque launched its biggest societal media run of the twelvemonth to beforehand its vacation version gifts.

The run included a bid of video ads designed to seizure the joyousness and warmth of the festive season. 

The videos besides tied the beauty of Ethel M’s chocolates to the emotions of giving thoughtful, high-quality gifts to loved ones.

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With the sights and sounds of the festive play woven throughout, Ethel M’s run was a hit. The ads were truthful memorable, they accrued marque callback purchases by 17 points.

The ads besides boosted marque awareness, pinch a 4.7-point increase successful acquisition intent.

Key Takeaways

Ethel M’s vacation ads thin into the storytelling of the festive season. 

As good arsenic advertizing its products, the marque focuses connected the contented of gift-giving. It builds affectional discourse astir chocolates arsenic an basal portion of vacation celebrations.

Like Ethel M Chocolates, you tin motorboat vacation campaigns that showcase your products pinch a beardown affectional pull. 

Grab people’s attraction pinch meaningful visuals and adhd a compelling connection to make much leads.

12. “Dil Se, Design Tak” by Canva

• Campaign type: Localized marketing

Canva, the creation and connection tool, ran a localized trading run for its fifth-largest market, India. 

The six-minute video tells the heartwarming communicative of a young master putting together a farewell position for a beloved colleague. 

Using Canva, the protagonist brings their emotions and productivity to life successful a measurement that resonates profoundly pinch viewers.

The run visualizes the thought that Canva helps you definitive your productivity and move your instincts into reality. 

Key Takeaways

Canva’s video gained complete 3 cardinal views, arsenic good arsenic hundreds of affirmative comments showing really overmuch group loved it.

Here are immoderate comments praising the ad’s communicative and concept:

Localized trading campaigns for illustration Canva’s are awesome for tailoring your connection to a circumstantial community. 

It tells the section assemblage really good you understand them, and helps fortify your relationship to people. 

13. “Meet Your Shoes” by Allbirds

• Campaign type: Video and audio ads

Allbirds, a footwear brand, collaborated pinch Spotify to motorboat their “Meet Your Shoes” vacation trading campaign. 

It was based connected the premise that Allbirds shoes return you connected an epic travel to find their source. 

In a bid of videos, the main characteristic takes a lengthy travel to observe the materials utilized to create Allbirds’s Tree Runners and Wool Runners: eucalyptus groves and humanely raised Merino sheep.

The marque besides made video ads for different societal media platforms, which were converted into audio ads for Spotify. 

The run produced coagulated results connected Spotify, pinch 1.5x higher advertisement callback and a 457% boost successful marque consciousness for Allbirds.

Key Takeaways

Allbirds created a unsocial cross-platform acquisition by combining video and audio ads to scope its target assemblage pinch a accordant message. 

The campaign’s imaginative first-person storytelling attack useful good because it doesn’t commoditize shoes. 

Instead, it presents Allbirds’s merchandise arsenic portion of an adventurous experience. 

14. “Open the Bar” by Cutwater

• Campaign type: Offline marketing

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Cutwater is simply a trade spirits marque that sells flavored cocktails successful cans. 

The marque launched the “Open the Bar” run to beforehand its vacation concierge work during the festive season. 

The run provides a hotline number wherever callers tin get the champion cocktail recommendations tailored to their individual preferences. 

It’s a awesome illustration of experiential marketing, wherever group tin straight interact and prosecute pinch a brand. 

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Cutwater besides updated its canned cocktail packaging to beforehand the hotline to vacation shoppers. 

Finally, they created short videos to exemplify really Cutwater cocktails tin toggle shape vacation get-togethers. 

Key Takeaways

This run was timed astir the festive play to seizure highest vacation demand. 

Cutwater wanted to make its award-winning cocktails much accessible, and this run offered a ocular refresh to boost income for its canned cocktails. 

Some of these video ads garnered millions of views, for illustration this one:

The typical packaging for this run maximized its visibility correct astatine the constituent of acquisition to prosecute the audience.

This multichannel trading strategy besides delivered a personalized acquisition pinch cocktail recommendations tailored to individual preferences.

15. “Demo Dundies” by Storylane

• Campaign type: User-generated contented (UGC) marketing 

Storylane, which produces interactive demo creation software, launched a run called “Demo Dundies.”

Inspired by the deed show The Office, the run encouraged Storylane users to showcase the champion demos they had created utilizing the platform. 

The squad collected this user-generated contented and asked its organization to ballot for the champion demos crossed different categories. 

Here’s a database of the winning demos for the six categories successful Demo Dundies:

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Key Takeaways 

This run was instantly relatable because of its popular civilization tie-in pinch The Office. It apt attracted information from fans of the show and generated a level of excitement. 

It’s besides a awesome illustration of tapping into UGC for marque and merchandise marketing. 

Over 100 Storylane users nominated their interactive demos for these awards. 

By encouraging users to create and nominate their demos, Storylane showcased really group usage its level and highlighted various usage cases and features.

16. “AR Lens Ads” by Wagner Pizza

• Campaign type: Social media ads

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Wagner Pizza is 1 of Germany’s starring brands of stiff pizzas. 

The marque ran an breathtaking social media advertisement campaign to motorboat its newest products, Brezel Pizza and Brezel Piccolinis.

This run was tally exclusively connected Snapchat successful January 2024.

Wagner created an augmented reality Snapchat select wherever group could play a crippled to create a pizza from scratch. 

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The marque besides utilized different advertisement formats connected Snapchat and collaborated pinch 14 celebrated creators to beforehand its latest launches. 

The run accrued advertisement consciousness for Wagner Pizza by 10 points, and merchandise awareness. 

Key Takeaways

This is simply a awesome run illustration because it combines aggregate tactics: creator marketing, advertising, and interactive content. 

It besides shows really campaigns pinch a constrictive attraction tin thief you scope a high-intent audience. 

Since it focused only connected Snapchat, Wagner Pizza targeted a younger assemblage and delivered an entertaining experience. 

17. “I Love You, Acrobat” by Adobe

• Campaign type: Television ad

Adobe Acrobat launched a video trading run pinch celebrated comedian Hasan Minhaj. 

The advertisement highlighted the translator knowledgeable by replacing manual workflows pinch Adobe. 

The video depicts a real-life segment of a emblematic agency wherever labor are bogged down pinch insubstantial documents. 

Hasan Minhaj introduces them to Adobe’s Acrobat suite of tools. The labor could past digitize their full operations and get activity done faster.

It’s a funny, edgy, and relatable ad, and Hasan’s beingness makes it each the much memorable. 

This run earned 29m+ impressions crossed societal channels. Acrobat besides saw a 7% summation successful its subscribers and a 10% boost successful marque value, compared to the erstwhile quarter. 

Key Takeaways

Adobe uses an engaging and humorous reside to item its image arsenic a forward-thinking company.

And, arsenic an existent Adobe personification and a mini business proprietor pinch a merchandise company, Hasan was the cleanable prime for this campaign. 

More importantly, the advertisement run communicates a clear and nonstop merchandise message. 

It highlights (and visualizes) really Adobe helps businesses move distant from outdated processes to build greater ratio for the full organization. 

Common Traits That Make These Campaigns Effective

Let’s break down immoderate parameters down the occurrence of these trading campaigns:

• Emotion-driven storytelling: Relatable storytelling is 1 of the astir communal traits crossed each our trading run examples. When you speak your audience’s language, you tin triumph their spot and promote engagement. 
• Cross-platform marketing: Successful campaigns scope a wide assemblage crossed different platforms. This is wherever devices for illustration Ads Launch Assistant tin automate run guidance and maximize your scope connected different platforms.
• Clear and targeted messaging: A beardown connection is the hallmark of each awesome trading campaign. You tin talk your audience’s symptom points aliases the brand’s mission, but the connection has to beryllium clear, direct, and easy understandable. 
• Creator partnerships: Creators tin springiness your campaigns an added furniture of spot and influence. Whether you collaborate pinch A-list celebrities aliases upcoming creators, you tin usage these partnerships to build marque credibility. 

With these tips and examples, you’re each group to build your adjacent trading campaign. 

Create a Marketing Campaign that People Will Love 

That’s a wrap for our handpicked recommendations of the champion trading run examples. Bookmark this database to ideate, create and motorboat a run connected immoderate channel. 

Remember: there’s nary concealed condiment to cooking up a viral trading campaign. It each comes down to your messaging and targeting strategy. 

If you’re readying advertisement campaigns for Google and societal media platforms, automate your efforts pinch Ads Launch Assistant. 

Sign up for free and create your first run to spot really it tin help.