Google Analytics isn’t the only action for search and analyzing tract performance.
Google Analytics alternatives mostly person much circumstantial features. Which whitethorn activity amended for your needs.
Let’s research why you’d want to usage a different tool. And the features it should have.
And past spell done a database of 15 apical Google Analytics alternatives. So you tin take 1 that gets you the information you need.
Why Consider an Alternative to Google Analytics?
Some reasons to look for a Google Analytics replacement include:
- Steep learning curve: Some Google Analytics users find the instrumentality difficult to use. Especially aft Google updated the Universal Analytics type to Google Analytics 4 (GA4).
- Data whitethorn not beryllium reported successful existent time: Google Analytics whitethorn return up to 48 hours to study definite information if it has galore information events to process. Which intends your reports could beryllium outdated erstwhile you position them.
- Google whitethorn usage your data: When you set up Google Analytics connected your site, you let Google to usage the tract information they person for serving targeted ads. You’ll request to usage a different analytics instrumentality if you don’t consent to this usage.
- Data privateness concerns: Various European Union (EU) information protection authorities person expressed interest that Google Analytics isn’t compliant pinch the General Data Protection Regulation (GDPR) retired of the box.
- No customer support: Google mostly doesn’t supply Google Analytics users pinch customer support. This is unless you usage Google’s Analytics 360 enterprise-level analytics instrumentality aliases tally ads via the Google Marketing Platform.
What to Look for successful a Google Analytics Alternative
When shortlisting alternatives to Google Analytics, look for a instrumentality pinch the pursuing features:
- Offers basal information reports: The instrumentality should see each the modular capacity metrics you tin find successful Google Analytics. Like page views, postulation volume, and key events.
- Is easy to instal and use: Setting up the tool, whether done installing a codification snippet aliases immoderate different method, should beryllium straightforward. Its interface should besides beryllium intuitive to navigate.
- Provides real-time reporting: This lets you make quick, data-backed decisions to amended your site’s performance
- Focuses connected privacy: The instrumentality should comply pinch the applicable information protection laws nary matter wherever you aliases your users are. For example, immoderate devices are designed to not shop individual information astir users, which facilitates GDPR compliance.
- Suits your usage case: Users who want to execute blase analyses should see a Google Analytics replacement that offers in-depth information insights and elastic reporting. Meanwhile, package merchandise improvement businesses whitethorn worth a instrumentality designed for search merchandise usage.
Top Alternatives to Google Analytics
Google Analytics competitors worthy checking retired include:
1. Semrush Traffic Analytics
Semrush’s Traffic Analytics instrumentality provides estimates connected full website visits, number of unsocial visitors, pages viewed per visit, mean sojourn duration, bounce rate, instrumentality data, and more.
It tin stitchery information for immoderate website. Like your website aliases a competitor's website.
This is what the Traffic Analytics dashboard looks like:

Navigating to Traffic Analytics’s “Audience Overview” tab will springiness you circumstantial assemblage information. Like number of users, their age, their sex, and their country.

And you tin scroll to the “Traffic Journey” section. To spot wherever your visitors are coming from. And wherever they typically spell aft they sojourn your site.

Traffic Analytics is included successful Semrush’s hunt motor optimization (SEO) toolkit. Which lets you way your keyword rankings, backlink profile, keyword and contented gaps, and more.
You tin besides usage the toolkit to analyse your competitors’ postulation trends and keywords.
Key Benefits
- Track your postulation and that of your competitors, arsenic good arsenic engagement metrics and apical pages
- Discover users’ interests and marque preferences
- Unearth valuable keywords and show your Google rankings
- Remain GDPR-compliant
- Access an full suite of SEO tools
Pricing
You tin usage Semrush for free. Or get a paid plan that starts astatine $117.33 per month, charged annually.
2. ImpactHero
ImpactHero is an AI instrumentality for discovering really your contented fits into the customer journey.
It identifies your top-performing content. And provides tips for expanding your contented trading return connected finance (ROI).
It’s besides easy to install.
Use Google Tag Manager to adhd the tool’s search codification to each pages connected your site. ImpactHero will past supply contented strategy recommendations.
Start by analyzing the customer travel by postulation source. To study your astir effective channels:

Then, get insights connected which types of contented are performing the best. The instrumentality reports connected specifications for illustration contented type (e.g., database articles aliases how-to articles) and contented length.

This helps you determine what benignant of contented to create successful the future.
You tin besides click connected “Analytics” to unfastened the Analytics Report. And find retired which type of contented performs best.
Metrics see full traffic, wide Impact Score (the gross a page generates by influencing visitors to convert), bounce rate, and engagement score.
And you tin spot them each astatine a glance:

Benefits
- Benefit from a instrumentality specifically designed for contented trading teams
- Evaluate really your high-performing contented guides customers on the purchaser journey
- Discover the pages connected which users are dropping disconnected truthful you tin return action
- Measure your contented pages’ monetary impact
- See only contented marketing-related data, which helps you attraction connected evaluating your content performance
Pricing
If you’re a Semrush user, you tin activate a free proceedings of ImpactHero.
After that, adhd ImpactHero to immoderate paid Semrush subscription for $200 per month. The full value is based connected the number of campaigns you buy.
3. Clicky
Clicky is simply a privacy-friendly analytics instrumentality often preferred arsenic an replacement to Google Analytics because it’s easy to usage and install.
The instrumentality is known for its real-time postulation analytics and heatmap tracking. Which lets you visualize the user’s travel connected your site.

Image Source: Clicky
Beyond its highly regarded heatmap tracking, Clicky is simply a quantitative analytics tool, providing astir of the aforesaid metrics arsenic Google Analytics and different options connected this list.
These features make Clicky 1 of the champion GA4 alternatives.
Benefits
- See real-time reporting
- Leverage heatmap tracking
- Conduct backlink analysis
- Use connected your telephone acknowledgment to mobile compatibility
- Remain GDPR-compliant
Pricing
Clicky offers a constricted free plan. And a 21-day free proceedings for paid features. Paid options commencement astatine $6.67 per month, charged annually.
4. Matomo
Matomo is simply a privacy-focused, open-source web analytics platform. That tracks and provides reports connected tract postulation and personification behavior.
It’s 1 of the astir celebrated analytics devices connected this list. Over 1 cardinal sites crossed 190 countries usage it.
Matomo offers almost everything Google Analytics provides, on pinch further features for illustration heatmaps, convention recordings, SEO keyword reporting, and A/B testing.

Image Source: Matomo
The level adheres to privateness laws for illustration the GDPR and the California Consumer Privacy Act (CCPA).
Its rigid compliance pinch these and different privateness laws allows you to cod personification data. Without providing information postulation disclosures aliases obtaining consent from users.
Benefits
- Track all personification information to get meticulous results
- Retain information ownership because you ain 100% of the information Matomo receives
- Remain GDPR- and CCPA-compliant
- Access behavioral analytics for illustration heatmaps and convention recordings
- Import humanities information from Google Analytics
Pricing
Matomo offers a free scheme pinch constricted features and hosting connected your ain servers. After a free trial, paid plans commencement astatine $21.67 per month, charged annually.
5. AI Narratives for GA4
AI Narratives for GA4 helps you make data-driven decisions. And amended your knowing of your target customers.
Automatically import your Google Analytics information to get AI-powered, narrative-style insights. That tin thief amended your trading efforts.
The time-saving instrumentality brings each your trading information together, reducing the request to move betwixt interfaces.

On apical of this, the instrumentality will nonstop you alerts whenever your tract information changes abruptly. Or erstwhile location are notable shifts successful personification behavior.
Benefits
- Import Google Analytics data
- Track analytics much efficiently from a azygous interface
- Monitor, view, and make optimal usage of your trading data
- Automate daily, weekly, aliases monthly reports and get them successful your inbox
- Get personalized insights and amended understand your users
Pricing
Semrush users bask a seven-day free proceedings of AI Narratives for GA4.
Afterward, paid plans commencement astatine $39 per month. And in-app purchases are disposable astatine $20 per period for each further information source.
6. Piwik PRO
Piwik PRO is simply a GA4 replacement that focuses connected privateness and information security.
It offers the aforesaid scope of quantitative information arsenic Google Analytics. And merchandise and business intelligence devices to return your study beyond postulation and engagement metrics.

Image Source: Piwik PRO
Transitioning from Google Analytics to Piwik PRO whitethorn beryllium painless. Because the dashboards and reports successful Piwik PRO are very akin to those recovered successful Google Analytics.
Because of its wide scope of integrated privateness and information information features, Piwik PRO is simply a bully action for usage successful sectors pinch stringent information protection requirements. Like healthcare, insurance, and finance.
Benefits
- Get afloat information sets pinch 100% accuracy (i.e., nary information sampling)
- Access user-friendly and acquainted dashboards and reports
- Remain compliant pinch the GDPR, CCPA, and the Health Insurance Portability and Accountability Act (HIPAA)
- Leverage integrated business intelligence tools
- Retain power of your data
Pricing
Piwik PRO offers a limited, forever-free plan. Paid plans are customizable based connected your postulation and individual usage case.
7. Heap
Heap is simply a product-focused integer insights and analytics tool. Used to measure customer behaviour astatine scale.
It shows you really and why customers prosecute pinch your site. And identifies symptom points successful the personification travel aliases your conversion funnels.
Heap reports connected accepted quantitative analytics, specified arsenic page views, events, and engagement metrics. And provides integer acquisition insights, specified arsenic heatmaps and convention recordings.

Image Source: Heap
The instrumentality besides automates information capture. Which intends arena search is baked into the level and needs minimal setup.
Benefits
- Enjoy powerful merchandise and behavioral analytics
- Leverage automated seizure for each arena data, allowing you to show and analyse each relationship users person connected your site
- Tap into precocious segmentation and reporting capabilities
- Make usage of heatmaps and convention recordings
- Remain GDPR-compliant
Pricing
Heap offers a constricted free plan. And customized paid scheme options.
8. Woopra
Woopra is an analytics suite pinch features comparable to Google Analytics.
But it focuses much heavy connected 5 information categories: Journey, Trends, Cohort, Retention, and Behavior.
This categorization goes beyond elemental information position and allows for much relevant, contextual insights. So you tin amended understand your customers and really they behave.

Image Source: Woopra
The instrumentality besides offers one-click integration pinch dozens of celebrated third-party applications. Like Slack, Zendesk, Google Ads, Google Drive, and WordPress.
Benefits
- Gain much contextual insights acknowledgment to analytics categorization
- Track users astatine each touchpoint successful their journeys
- Integrate pinch third-party devices for illustration Zendesk, HubSpot, Google Ads, and WordPress easily
- Leverage visualization reports
Pricing
Woopra offers a limited, free plan. Paid plans commencement astatine $49 per month.
9. Fathom Analytics
Fathom Analytics, aliases Fathom, is an replacement to Google Analytics that operates connected a “privacy-first” policy.
It tracks important metrics and presents information successful an easy digestible report. So you tin make cardinal trading decisions faster.
Fathom gives you quantitative information and tract capacity metrics connected a azygous dashboard. Including traffic, mean clip connected page, bounce rate, and events. You tin besides study your postulation sources.

Image Source: Fathom Analytics
Because of its minimal information postulation and minimalist dashboard, Fathom is simply a bully action for smaller aliases up-and-coming businesses.
Benefits
- Remain compliant pinch the GDPR, CCPA, Privacy and Electronic Communications Regulations (PECR), and different information privateness laws
- Benefit from a mini embed codification that loads highly quickly
- A streamlined dashboard allows for accelerated study and decision-making
- Easy to use
Pricing
Fathom offers a free trial. Afterward, paid plans commencement astatine $12.50 per month, charged annually.
10. Plausible
Plausible, aliases Plausible Analytics, is an open-source, privacy-friendly replacement to Google Analytics.
It's a bully action for privacy-conscious website owners. And those looking for a speedy and elemental measurement of looking astatine tract metrics to summation insights.
Plausible is intuitive and user-friendly. Because each of its reports tin beryllium recovered connected a azygous page pinch a simple, cleanable design.

Image Source: Plausible
The instrumentality doesn’t usage cookies aliases cod individual information. So, it’s compliant pinch GDPR, CCPA, and various different privateness laws.
Plausible besides integrates pinch Google Search Console. So you tin find retired which hunt queries bring postulation to your site.
Benefits
- See simple, intuitive metrics connected a azygous page
- Improve your page speed acknowledgment to the tool’s lightweight script
- Remain compliant pinch GDPR, CCPA, and different privateness laws
- Retain 100% information ownership
Pricing
Plausible Analytics offers a 30-day free trial. Afterward, paid plans statesman astatine $7.50 per month, charged annually.
11. GoSquared
GoSquared, besides known arsenic GoSquared Analytics, is simply a web analytics level that positions itself arsenic a privacy-friendly, simpler Google Analytics alternative.
The GoSquared interface is simply a azygous page. And shows only cardinal web metrics you request to show regularly.

Image Source: GoSquared
It besides has intuitive dashboards and reports. That trim retired immoderate of the high-learning-curve features Google Analytics has.
And it’s a real-time analytics platform. So you tin instantly load and position data.
GoSquared is compatible pinch starring website platforms, including WordPress, Webflow, Squarespace, and Shopify.
A Numerics integration besides lets you show your GoSquared analytics information connected Apple devices, including the iPhone and Apple Watch, connected the go.
Benefits
- Enjoy a simple, intuitive interface and reports
- See real-time information reports
- View cardinal metrics and reports pinch nary learning curve
- Remain GDPR-compliant
- Compatible pinch starring website platforms
Pricing
GoSquared offers a seven-day free trial. Afterward, paid plans commencement astatine $9 per month.
12. Simple Analytics
Simple Analytics is different privacy-friendly Google Analytics alternative. With a single, cleanable dashboard that's easy to navigate and understand.
It provides each the astir important metrics for online businesses. Including page views, clip connected page, and apical pages. And immoderate customer demographic data, for illustration browser and location.

Image Source: Simple Analytics
Simple Analytics doesn’t usage cookies to cod data. Which makes it compliant pinch GDPR and different privateness laws.
While it doesn’t connection the sheer magnitude of information Google Analytics does, Simple Analytics is simply a awesome action for smaller organizations looking for a straightforward, privacy-first analytics solution.
And you tin import your humanities Google Analytics information into GoSquared. This way, you won’t person immoderate information gaps erstwhile you move tools.
Benefits
- Avoid information overload—see conscionable the astir important information and metrics
- Enjoy a elemental creation and easiness of use
- Remain compliant pinch GDPR and different privateness laws
- Import humanities Google Analytics data
Pricing
Simple Analytics offers a 14-day free trial. Afterward, paid plans commencement astatine $8.33 per month, charged annually.
13. Usermaven
Usermaven is an precocious analytics tool. That shows marketers and merchandise teams really users interact pinch their tract and products successful existent time.
It tracks cardinal metrics for illustration page views, sojourn duration, bounce rate, and conversion goals.
Plus, its autocapture characteristic besides automatically tracks clicks, shape submissions, and different events.

Image Source: Usermaven
The level tin usage pixel white-labeling to cod postulation data. Even if users person enabled an advertisement blocker.
If installed connected a package product, Usermaven tin measurement personification retention rates. And place drop-off points that whitethorn origin users to extremity utilizing your product.
Last but not least, Usermaven has a Maven AI chatbot that tin springiness you answers astir circumstantial aspects of your traffic.
Benefits
- Automatically seizure events happening connected your tract aliases product
- Bypass advertisement blockers to amended information accuracy
- Learn astir your postulation from a user-friendly AI chatbot interface
- Remain GDPR-compliant
Pricing
After a 30-day free trial, paid plans commencement astatine $14 per period for 100,000 monthly events.
14. Mixpanel
Mixpanel is simply a merchandise analytics instrumentality that tin measure really users interact pinch your internet-based product.
It goes beyond elemental postulation analytics. To supply real-time information connected trends and personification behavior.
That way, you tin make data-backed decisions connected your product’s direction.

Image Source: Mixpanel
Mixpanel tracks information from desktop, mobile, and different smart devices to springiness you a broad position of customer behaviour connected immoderate device.
The robust analytics instrumentality besides allows for intuitive segmenting, A/B trial consequence analysis, and custom arena tracking.
Benefits
- Easy setup and use
- Track personification behavior
- Use customizable dashboard options
- Access robust reports and information visualizations
Pricing
Mixpanel offers a constricted free scheme and 2 paid options, starting astatine $24 per month.
15. Adobe Analytics
Adobe Analytics is an enterprise-level, cloud-based analytics level pinch a akin scope of information and metrics arsenic Google Analytics.
However, Adobe Analytics has much precocious devices and reports.
For example, Adobe Analytics leverages instrumentality learning to supply in-depth attribution reports and behaviour predictive modeling.
The level analyzes information connected personification segments and travel habits to create models connected early actions and business performance.

Image Source: Adobe Analytics
Adobe Analytics is simply a premium analytics tool. So, astir of its users are organizations pinch precocious analytics needs. And ample budgets.
Benefits
- View sleek information visualizations
- Access business intelligence devices and predictive modeling
- Get everything Google Analytics offers and more
- Gain deeper insights into your users and their journey
Pricing
Adobe Analytics offers three pricing tiers. Pricing is disposable upon request.
Choose the Google Analytics Competitor That’s Right for You
There are galore Google Analytics alternatives connected the market. But not each of them are correct for you.
The astir important point is to find an analytics instrumentality that suits your needs and budget.
And if you request a solution pinch web analytics for search some your business’s and competitors’ performance, look nary further than Semrush’s Traffic Analytics tool.
It reveals analytics information for you and your competitors successful seconds.
Just participate the domain and click “Analyze.”

And the instrumentality will coming a dashboard pinch cardinal metrics. Like number of visitors, number of unsocial visitors, acquisition conversion rates, and more.

You tin besides excavation deeper into circumstantial metrics related to assemblage demographics, postulation channels, apical webpages, and more. Using the tool’s different tabs.