11 Lead Generation Strategies to Get High-Quality Leads

A lead procreation strategy is simply a scheme for getting imaginable customers to stock their interaction specifications pinch you and work together to receiving trading aliases income communications (i.e., go leads).

The extremity is to place high-intent prospects (potential customers astir apt to convert) and build spot that encourages them to make a purchase.

A bully lead procreation strategy can:

• Fill your income pipeline pinch value leads
• Help you attraction connected the astir promising imaginable customers
• Build your email database for early outreach

This guideline will locomotion you done 11 strategies that tin beryllium utilized successful lead procreation strategies to get high-quality leads.

1. Build Better Landing Pages

Landing pages are webpages designed specifically to person visitors into leads by persuading them to return a peculiar action.

For example, this landing page has a clear telephone to action (CTA) for scheduling a merchandise demo.

It (and astir bully landing pages) besides has the following:

• A compelling header that instantly tells visitors really your solution tin thief them. For example, “Get Fit successful Just 30 Minutes a Day—No Equipment Needed!”
• A clear subheading that highlights benefits, not conscionable features, and focuses connected really your connection tin thief the user. For example, “Burn fat, build muscle, and enactment accordant pinch this free 4-week workout plan.”
• A user-friendly lead shape that asks for your visitors’ email addresses and immoderate different basal accusation (but effort to support them short)

When possible, it’s besides wise to incorporated societal impervious successful the shape of testimonials, lawsuit studies, aliases the number of group who’ve already benefited from your offer. 

And beryllium judge the convey you page that appears aft the shape submission and tells readers what to do next. For example, “Thank you for downloading our guide—check your email for the transcript we’ve sent. And cheque retired our different adjuvant resources connected our [linked website section].”

Use the Landing Page Builder app to create high-converting landing pages for your business.

2. Optimize Lead Generation Forms

Optimizing your lead procreation forms to make it easy for visitors to springiness you their accusation tin thief you unafraid much shape submissions.

Your forms are the last measurement successful turning visitors into leads. If they’re difficult to usage aliases inquire for excessively overmuch information, group mightiness not capable them out.

Here are immoderate tips for creating bully lead procreation forms:

• Keep it simple. Only inquire for the accusation you genuinely need. For example, a sanction and email reside mightiness beryllium capable to start. 
• Add a beardown CTA. Use a clear, action-oriented fastener that says thing for illustration "Get YourQuote" aliases "Download Now" alternatively of generic matter for illustration "Submit."
• Use auto-fill options. Incorporate auto-fill capabilities to thief users complete forms faster, particularly connected mobile devices.
• Show spot indicators. Add a privateness disclaimer for illustration "We respect your privacy" aliases see information badges if applicable

Use the Lead Generation Forms app to create forms and quizzes that get much leads.

3. Use SEO to Drive Organic Traffic

Search motor optimization (SEO) tin thief your website rank higher successful integrated (unpaid) hunt results for applicable keywords (words aliases phrases group type into hunt engines) to thrust much visitors who could go leads. 

For example, Mailchimp has 1 of the apical results for the word “email trading platform.”

According to Semrush’s Organic Research tool, this page gets much than 454K integrated visits per month.

And the page itself has a salient CTA encouraging users to person by signing up for a free trial.

That intends this page tin make a batch of leads simply by getting group to click done from the hunt motor results page (SERP).

To summation the likelihood of lead procreation via SEO, target high-intent keywords. Meaning position that users hunt erstwhile they’re apt to convert. 

The page supra does this.

4. Offer aTrial aliases Plan

If you waste products, offering a free proceedings aliases scheme is an enticing measurement to seduce prospects to springiness you their accusation (i.e., go leads).

You tin past usage that accusation to pass pinch them and via emails that stock adjuvant tips, item benefits, and stock lawsuit studies. Which whitethorn move them into paying customers.

For instance, Semrush offers a seven-day free trial. Which gives caller users afloat entree to a Pro aliases Guru plan.

Users who find the devices useful and want to proceed utilizing them tin past easy modulation to a paid plan.

Similarly, SurveyKing offers a free scheme that lets users create surveys astatine nary cost.

5. Add a Live Chatbot to Your Site

A unrecorded chatbot tin thief you reply visitors’ questions to guarantee they find what they’re looking for. Which makes them little apt to leave. 

Chatbots tin moreover thief pinch collecting visitors’ information.

For example, Kantata has unrecorded chat functionality that invites visitors to petition a demo aliases link pinch an expert. And encourages prospects to stock their interaction specifications and talk astir their circumstantial needs. 

The conversational attack tin make visitors much comfortable pinch sharing their data.

And that accusation tin past beryllium utilized to nurture relationships.

Eventually, those leads whitethorn go customers. 

6. Run Lead Generation Ads

Lead procreation ads are promotions designed to seizure prospects’ accusation by getting them to motion up for aliases subscribe to something.

You tin usage various types of online ads to thrust postulation to lead procreation landing pages. Such arsenic paid search, paid social, and show ads.

For instance, here’s a paid hunt advertisement promoting firm accounting software:

This advertisement directs prospects to a landing page that features a lead procreation form.

Some advertisement platforms besides connection built-in lead procreation tools. Which eliminates the request to nonstop users to a abstracted landing page.

For instance, you tin tally lead gen ads connected Facebook to cod users’ accusation wrong the level itself. Which makes the process quicker and easier for prospects, reducing the consequence of drop-off. 

On Google Ads, you tin usage lead shape assets to adhd CTA banners to your ads. 

These CTAs unfastened lead procreation forms straight successful the ad.

7. Use a Lead Capture Pop-Up

A lead seizure pop-up is simply a mini container that appears connected your website to cod visitors’ interaction details.

These pop-ups drawback users’ attraction while they’re browsing and promote them to stock their information—often successful speech for thing valuable.

For example, this lead seizure pop-up encourages visitors to stock their interaction specifications successful speech for an ebook:

However, these popups tin annoy users if they’re not timed well.

Here’s are immoderate bully options:

• Scroll-triggered pop-ups: Show the pop-up aft visitors scroll a definite information of the page. For example, trigger it halfway done a blog post.
• Exit-intent pop-ups: Show the pop-up erstwhile visitors are astir to time off the site
• Time-delayed pop-ups: Display the pop-up aft the visitant spends a group magnitude of clip connected your page

Semrush blog posts person scroll-triggered pop-ups that look for illustration this:

When done right, lead seizure pop-ups make leads without being excessively disruptive to the personification experience.

8. Run Retargeting Campaigns

One type of retargeting campaign shows ads specifically to users who visited your website without taking an action for illustration submitting a shape aliases making a purchase.

For example, if personification visits a website offering free trading guides but doesn’t download the guideline (which requires submitting their email), a retargeting advertisement tin bring them back. 

Later, while scrolling done societal media, they mightiness spot an advertisement promoting the aforesaid guide.

Here’s a speedy look astatine really retargeting campaigns work:

Use platforms for illustration Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager to group up retargeting campaigns. 

Being progressive connected societal media intends consistently publishing high-quality contented and engaging pinch your assemblage successful a meaningful way. This tin construe to much leads complete time.

You tin moreover find ways to incorporated links to conversion-focused pages connected your site. 

For example, this U.S.-based societal media guidance institution has added a nexus to their interaction page connected their Instagram profile.

To make the astir of your societal media efforts:

• Publish high-quality content. Share societal media posts that genuinely reside your audience’s problems
• Choose the correct platforms. Focus connected platforms wherever your target assemblage spends time.
• Test different contented formats. Experiment pinch different contented formats for illustration photos, videos, carousels, reels, stories, and unrecorded streams to spot what useful for your business.
• Engage pinch your audience. Actively respond to comments, reply questions, and subordinate conversations to build trust.

Use Semrush Social to negociate your societal media efforts seamlessly crossed aggregate platforms from a azygous dashboard.

10. Run Contests and Giveaways

Running contests and giveaways is an fantabulous measurement to get leads because the anticipation of winning creates excitement and a consciousness of urgency that drives imaginable customers to participate. 

Here’s an illustration of a giveaway Quiksilver hosted connected their site:

Here are immoderate ideas for places wherever you tin tally and/or beforehand contests and giveaways:

• Social media: Platforms for illustration Instagram, LinkedIn, Facebook, and X. Best for brands pinch an progressive following.
• Email campaigns: Invite your email database to participate. Best for nurturing existing leads.
• Event booths: Host contests astatine unrecorded events aliases expos. Best for section lead generation.
• Your site: Embed giveaways straight connected your site. Best for websites pinch precocious traffic.
• Partner sites: Collaborate pinch influencers aliases publishers. Best for tapping into caller audiences.

The existent steps for information tin vary. If you’re moving a title connected your website, shape submissions typically activity best. 

But if you usage societal media, actions for illustration pursuing the business, utilizing a hashtag, aliases tagging an relationship tin activity arsenic introduction requirements. 

Keep successful mind that choosing the correct prize is important. Because different prizes prosecute different kinds of participants.

For example, offering a rate prize mightiness pull a wide scope of participants who mightiness not moreover beryllium willing successful your business.

On the different hand, offering a yearly subscription to your package aliases a merchandise bundle makes judge only genuinely willing users participate successful the contest.

11. Use Customer Review Sites

Encourage customers to stock their experiences connected review sites to summation visibility that tin construe to much leads. 

This useful because positive reviews from satisfied customers builds spot and credibility pinch prospects who are researching businesses earlier making buying decisions.

Here are immoderate reappraisal sites to consider:

• For section businesses: Google, Yelp, TripAdvisor, Angi
• For package companies: G2, Capterra, TrustRadius, Software Advice

For example, Slack has affirmative ratings connected G2, which helps to instill assurance successful imaginable leads.

So, promote your satisfied customers to time off reviews by reaching retired via email aliases messaging erstwhile they’ve had clip to acquisition your merchandise aliases service.

And erstwhile you get reviews, respond to them. 

This shows prospects that you attraction astir feedback. And gives you the opportunity to neutralize immoderate antagonistic comments.

Keeping tabs connected your reviews is easy if you usage Semrush’s Review Management tool. Which allows you to way reviews crossed aggregate directories. And reply straight to Google reviews.

Measure Your Lead Generation Efforts

Regularly analyse results to place areas for improvement. 

And double down connected lead procreation strategies that output the champion results. 

Thankfully, Semrush devices tin thief pinch galore of these lead procreation ideas. Try it today.