11 Best Social Media Analytics Tools in 2024

Jun 12, 2024 08:55 PM - 5 months ago 61906

Social media analytics devices are package applications that extract actionable insights from societal media data. 

Including: 

  • How galore group prosecute pinch your posts
  • Which posting times are nan astir effective
  • Most celebrated station types

Over time, this information helps you understand which factors effect capacity connected various societal media channels. Including assemblage behaviour and preferences. 

For example, Semrush’s Social Analytics instrumentality tells you erstwhile your assemblage is apt to beryllium online. Helping you thrust much engagement. 

It besides provides demographic insights. Like assemblage property and gender. 

Track Performance Metrics

Tracking capacity metrics tin thief you understand which contented and campaigns resonate pinch your audience. And why. 

Social analytics devices way a assortment of different metrics. 

  • Followers: How galore group travel you connected Facebook, Instagram, LinkedIn, and more
  • Reach: How galore unsocial users person seen your content
  • Impressions: How galore times users position your content
  • Total engagements: How galore times group interacted pinch your content. Including clicks, likes, comments, shares, saves, aliases bookmarks.
  • Engagement rate: How overmuch engagement your contented received comparative to really galore times it was seen 

Tracking these metrics is important to determining whether you’re gathering your societal trading goals. And whether you’re seeing a affirmative return connected finance (ROI). Or return connected advertisement walk (ROAS).

Further reading: 18 Social Media KPIs (and How to Track Them)

Save Time 

Social media analytics devices tin thief you prevention time. And streamline your workflows. 

Along pinch built-in information analytics features, societal analytics devices consolidate capacity metrics into a azygous personification interface. 

This way, you don’t person to motion successful to aggregate platforms to analyse performance. Or compile reports.

Make Data-Driven Marketing Decisions

Many societal media analytic devices usage AI to place patterns successful your data. And connection recommendations to optimize your posts’ performance. 

Including nan champion times to post. And which media types aliases formats get nan astir engagement.

This tin thief you make amended decisions astir assets allocation. And take which societal media channels to prioritize successful your content trading strategy. 

For example, if Pinterest drives much postulation to your tract than Instagram pinch nan aforesaid budget, you mightiness double down connected Pinterest content.

Before choosing your societal media analytics tool, thoroughly investigation and comparison features and limitations. 

Take advantage of free tests to trial and comparison devices earlier you buy.

Goals

Ensure nan instrumentality supports your goals. For example, if your biggest pursuing is connected Instagram, guarantee it useful pinch that platform. 

Ask yourself:

  • Does it support nan circumstantial channels you want to monitor?
  • Does it person nan reporting capabilities you need?
  • Does it merge pinch nan different package and apps you use?
  • Which processes tin it thief you automate?
  • Does it way nan circumstantial cardinal capacity indicators (KPIs) and metrics you want to measure? Like reach, engagement rate, and conversions. 

Budget

Some analytic devices are designed to support solopreneurs, freelancers, and mini teams. And will person affordable pricing. 

Others are designed for ample teams and enterprises—and travel pinch a value tag to match. Compare a fewer devices to guarantee you find nan correct 1 for your needs and budget. 

  • Compare each tool’s value and features
  • Consider scheme usage limits
  • Decide really galore users you request and prime an due plan 
  • Look for hidden costs and cancellation fees
  • Check whether billing is monthly aliases annual. Consider yearly pricing, arsenic this drops nan value for galore tools.
  • Use free tests and discounts

User-Friendliness

Don’t discarded clip dealing pinch analyzable devices aliases dashboards. The champion societal media analytics devices automatically toggle shape your information into intuitive visualizations. For strategical insights astatine a glance. 

What to look for:

  • Intuitive and user-friendly personification interface (UI)
  • Customer onboarding resources for illustration how-to guides
  • Customer support readiness and quality
  • Detailed and well-written merchandise documentation 
  • Ability to adhd civilization branding 
  • Automated reporting 

While astir awesome societal media platforms person their ain autochthonal analytics feature, third-party analytics devices fto you way and negociate each (or astir of) your societal media channels successful 1 place. 

Below, we’ve listed 10 of nan best.

Semrush Social is simply a toolkit that has everything you request to negociate and optimize your societal media presence. From analyzing societal media maturation and competitor insights to search trends. 

It’s cleanable for mini business owners, societal media managers, and trading teams looking to streamline societal media pinch powerful analytics. 

The various devices alteration you to efficaciously turn and prosecute your online audience. 

The Social Analytics instrumentality offers elaborate reporting connected your Facebook, Instagram, and LinkedIn pages. 

Track and analyse nan following: 

  • Audience
  • Engagement 
  • Engagement rate
  • Reach
  • Trends complete time 

Drill into individual societal media posts’ capacity metrics. For insights into why definite posts thrust much engagement than others. 

Keep an oculus connected your competitors’ societal media accounts pinch nan Social Tracker tool. 

Including: 

  • Facebook
  • Instagram
  • YouTube
  • X
  • Pinterest

And comparison really your societal contented performs against theirs.

Learn your competitors’ top-performing channels and analyse their astir successful posts. For a amended knowing of their social media strategy. And what their audience—and your audience—responds to.

Spot trending topics successful your manufacture earlier others do. And create applicable posts your assemblage will love.

For example, ideate you're a mini business proprietor of a section bakery. You usage Social Tracker to analyse which types of competitor posts get nan astir engagement connected Instagram and Facebook. 

With insights from nan tool, you observe that posts featuring typical offers are nan apical performers. Now, you tin tailor your contented strategy to attraction much connected these high-engagement posts. 

Driving much ft postulation to your bakery—and distant from your competitors. 

Use Social Poster to streamline your societal media posting. Create each your posts successful nan aforesaid tool. And usage nan built-in contented almanac to schedule them successful advance. 

Automatically people your posts to aggregate societal media channels to create a accordant beingness online.

Social Poster besides has respective time-saving features. Like a nexus shortener and UTM search codification builder. Making it easy to way your posts’ performance. 

The Social Content Insights Tool enables you to measurement and analyse your content’s capacity crossed aggregate societal channels successful a azygous dashboard. 

The dashboard provides an overview of each your cardinal metrics from each your societal accounts successful 1 place. Compare stats to spot which accounts execute best. And determine which platforms to prioritize.

Check your stats successful nan Social Content Insights dashboard. To spot your best-performing platforms and posts to guideline your strategy. 

Pricing

$29.99 per month. Includes each of nan devices successful nan Semrush Social toolkit.

2. BuzzSumo

BuzzSumo is simply a contented study instrumentality that’s adjuvant for analyzing online trends. And readying societal media content.

It’s perfect for contented marketers and PR professionals who request heavy insights into trending topics and influencer engagement. And want to create data-driven contented strategies that resonate pinch their target audience.

  • Track trending topics
  • Find contented ideas
  • Identify influential voices
  • Analyze which contented performs best
  • Compare contented capacity crossed societal platforms 

BuzzSumo offers insights into nan astir shared contented for circumstantial topics aliases sites. And your astir celebrated contented formats. Like how-to posts aliases infographics. Helping to refine your societal strategy.

The instrumentality besides tracks marque mentions. And lets you benchmark competitor performance. 

  • Create civilization dashboards to way engagement connected societal posts
  • Monitor online marque mentions and proactively negociate your reputation
  • Analyze contented to understand nan anatomy of a top-performing post
  • Track nan capacity of circumstantial campaigns against competing content

Pricing

  • BuzzSumo starts astatine $199 per period for nan Content Creation plan.
  • Additional plans are available, depending connected your needs

Further reading: Social Media Management: The Ultimate Guide

3. Brandwatch

Brandwatch is known for its user intelligence capabilities. In summation to its societal listening abilities, it offers robust societal media guidance and influencer trading features. 

The instrumentality is tailored to enterprise-level marketers and marque managers seeking broad societal listening and analytics capabilities.

For example, opportunity you’re a trading head for a world manner marque and usage Brandwatch for broad societal listening. 

You way conversations astir your latest merchandise motorboat to gauge nationalist sentiment. And place immoderate emerging trends aliases imaginable PR issues. 

This alerts you to a spike successful affirmative mentions astir a peculiar style of handbag connected X and Instagram. Armed pinch this data, you amplify your trading efforts astir this merchandise by collaborating pinch influencers. And capitalize connected nan affirmative buzz.

Use Brandwatch to: 

  • Track keywords
  • Identify marque sentiment
  • Identify trends 
  • View postulation sources
  • Calculate stock of voice
  • Compare competitors’ performance
  • Manage aggregate societal channels and inboxes successful 1 interface
  • Get real-time alerts for marque mentions 

Image Source: Brandwatch

Pricing

Pricing is not publically available. Contact Brandwatch for details. 

4. SparkToro

Image Source: SparkToro

SparkToro is an assemblage intelligence instrumentality that gathers information from societal media sites and different online sources. 

It’s champion suited for marketers and mini business owners who want to place and understand their audience's online behaviour and preferences. 

The instrumentality provides actionable insights for highly targeted and effective trading campaigns and content. On nan astir impactful platforms applicable to your audience’s interests. 

SparkToro tin show you which societal networks your assemblage prefers. And which keywords assemblage members usage successful their hunt motor queries. It besides gives you a breakdown of your audience’s demographics. 

Data sources see societal media profiles, podcasts, YouTube channels, websites, and more.

Image Source: SparkToro

Pricing

  • Starts astatine $50 per month. Ideal for mini businesses and solo consultants. Additional plans are disposable depending connected your needs. 
  • Limited free scheme available 

5. Facelift Data Studio 

Image Source: Quintly YouTube

Facelift Data Studio (formerly known arsenic Quintly) is simply a powerful societal media analytics instrumentality designed for enterprises. 

This instrumentality useful good for ample integer trading teams who request to way hundreds (yes, hundreds) of societal media accounts and profiles. And require precocious reporting and visualization devices to analyse societal media performance. 

It’s besides 1 of nan fewer devices that supports cross-network KPI and run tracking.

Facelift allows you to:

  • Create civilization dashboards pinch a fewer clicks, utilizing much than 500 metrics
  • Track and analyse hundreds of Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and Snapchat profiles successful 1 interface
  • Benchmark your capacity against competitors. And way their profiles alongside your own.

The instrumentality features precocious sentiment analysis, hashtag tracking, and assemblage segmentation. In summation to societal engagement search and societal listening. 

Facelift Data Studio besides has an API. Enabling you to plug nan tool’s capabilities into your ain applications.

Image Source: Quintly Youtube

Pricing

  • Starts astatine $315 per month. Includes 3 societal profiles and 1 user. 
  • Scalable pricing based connected usage 

6. Rival IQ

Rival IQ useful good for trading professionals and businesses looking to summation a competitory edge. 

By analyzing and benchmarking societal media capacity against rivals. 

Track your competitors’: 

  • Social media engagement
  • Follower growth 
  • Website traffic
  • Search motor keyword rankings 
  • Audience demographics

Rival IQ besides has features that fto you create civilization reports, observe manufacture trends, and place contented opportunities. 

Image Source: RivalIQ

Pricing

  • Starts astatine $239 per month. Includes societal contented analysis, competitory societal metrics and benchmarking, and email alerts. 
  • Additional plans are disposable depending connected your needs 

7. Iconosquare

Image Source: Iconosquare Youtube

Iconosquare is perfect for Instagram and Facebook marketers who request robust analytics and scheduling devices to optimize their societal media strategy. 

The instrumentality provides in-depth capacity insights and streamlined contented guidance to boost your accounts’ engagement and growth.

For example, let’s opportunity you’re a societal media head for a fittingness influencer pinch a ample pursuing connected Instagram. You usage Iconosquare for penetration into nan champion times to post. And to study which contented resonates astir pinch your audience. 

You find that workout videos posted successful nan early greeting person nan highest engagement. While motivational quotes execute good successful nan evenings. This information helps you schedule your posts much effectively. 

Ensuring maximum scope and interaction.

Use Iconosquare to:

  • Schedule societal posts
  • Track station performance
  • Monitor follower growth
  • Analyze engagement
  • Track hashtags
  • Get competitory insights 
  • Build civilization dashboards

Image Source: Iconosquare Youtube

Pricing

  • Starts astatine $59 per month. Includes 1 personification and 5 societal profiles. 
  • Additional plans are disposable depending connected your needs

8. Keyhole

Keyhole is simply a real-time societal media analytics instrumentality that specializes successful unrecorded hashtag search and societal media monitoring. 

It supports respective societal media networks. Including X, Instagram, and Facebook. 

The instrumentality is cleanable for societal media marketers and marque managers who want to way real-time run performance. And influencer impact. 

It offers powerful analytics and monitoring devices to heighten societal media strategies. And thrust deeper engagement.

  • Track station scope and analyse assemblage engagement
  • View and analyse conversations successful existent time 
  • Monitor marque mentions and customer sentiment 
  • Identify trends and influencers 
  • Spot and respond to reputational risks successful existent time

Use Keyhole to show run capacity and reply important questions. Such arsenic really galore times followers usage your hashtag. 

And which assemblage members thrust nan astir retweets. 

Image Source: Keyhole

Additionally, customizable reports and dashboards make it easy to way cardinal metrics. And show societal ROI to stakeholders. 

Pricing

  • Starts astatine $89 per month. Includes 10,000 societal mentions, 5 trackers, and 3 users. 
  • Additional plans are disposable depending connected your needs

9. Sendible

Sendible is an all-in-one societal media guidance instrumentality pinch robust scheduling, analytics, and collaboration tools. To streamline your workflow. And present impactful results. 

Use Sendible to place your astir engaged users. And commencement building relationships pinch your biggest fans. 

Quickly make elaborate analytics reports utilizing a drag-and-drop study builder. 

Choose from much than 200 societal media analytics modules. Rapidly brand, automate, and schedule reports to nonstop to cardinal stakeholders. 

With aggregate pricing plans, Sendible useful good for everyone. From solopreneurs to ample trading teams.

  • Manage your societal accounts
  • Streamline your societal media workflows
  • Schedule and people posts 
  • Engage pinch your audience
  • Identify your astir engaged assemblage members
  • Measure your campaign’s impact
  • Analyze your societal media performance 

Image Source: Sendible

Pricing

  • Starts astatine $29 per month. Includes 1 user, six societal profiles, monitoring, and reporting. 
  • Additional plans are disposable depending connected your needs 

10. Google Analytics

While it’s not genuinely a social media analytics tool, Google Analytics lets you measurement nan effect of your societal channels connected your website’s traffic. And conversions. 

Making it a valuable summation to your societal media strategy. 

Open nan “Traffic acquisition” study successful Google Analytics. And scroll to “Organic Social” to spot really overmuch of your tract postulation came from societal media referrals. 

For in-depth societal media information analytics successful GA4, you’ll request to usage UTM search codes successful your societal media posts and campaigns. 

A UTM codification is simply a codification snippet astatine nan extremity of a nexus URL that helps you place wherever your tract postulation came from. This intends you tin way each nan clicks that came from that nexus separately from your different website traffic. 

UTM codes usage UTM parameters to show Google Analytics much astir nan link’s postulation source. These parameters thief GA4 place different trading channels, campaigns, media types, aliases moreover circumstantial keywords aliases pieces of content. 

Use Google’s free custom URL builder to easy make URLs containing UTM codes. Simply complete nan form. And nan resulting URL will incorporate your UTM parameters.

Pricing

Google Analytics is free to use.

Social media analytics devices let you to place and analyse patterns complete time. And get valuable penetration into nan factors influencing your content’s performance. 

When you cognize whatworks, you tin excavation into nan information to understand why it works. Use this knowledge to scheme strategical societal media campaigns that boost marque awareness, engagement, and conversions. 

Semrush Social lets you analyse your societal media content, audience, and competitors. So, you tin create much effective content, amplify your results, and turn your brand. 

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