10 Link Building Strategies That Work in 2024

When reputable websites nexus to your website, Google whitethorn position your tract arsenic much authoritative. And rank it higher successful hunt results.

Here are 10 nexus building strategies you tin usage to get value backlinks:

1. Add Value to Other Sites’ Articles

If you person a contented creator that your nexus will adhd value, they whitethorn update their existing article pinch a nexus to your site.

So, look for articles wherever a reference to your marque aliases marque plus could adhd value.

For example:

• Business roundups that would beryllium much broad if they mentioned your business
• Blog posts that would beryllium much visually appealing if they included your infographic
• How-to guides that would beryllium much useful if they linked to your free tool
• Reports that could usage your statistic to backmost up their arguments
• Resource pages that would beryllium much complete if they linked to your blog post

Then, scope retired to nan creator pinch your proposal.

The writer mightiness update their article if they’re made alert of thing worthy adding. And you could person a backlink arsenic portion of their citation.

Find and prosecute opportunities for illustration these pinch Semrush’s Link Building Tool.

After mounting it up, spell to nan “Prospects” report. Where you’ll find a database of nexus building prospects (sites that mightiness nexus to you). 

If there’s a URL for a circumstantial page (not conscionable nan homepage), this could beryllium a bully spot for your backlink.

Click nan icon to sojourn nan page. And find whether you could adhd value.

If so, return to your report. 

Click nan arrow alongside nan corresponding “To In Progress” fastener and prime “Add nexus to article.”

The imaginable will move to nan “In Progress” tab.

Make judge your email relationship is connected. Then, click nan corresponding “Contact” button.

Now you’re fresh to trade a friends but persuasive outreach email:

• Select nan email reside for nan astir due interaction (or find nan champion email reside yourself)
• Write a short but compelling taxable line
• Address your chosen interaction directly
• Explain wherever you’d for illustration them to adhd your nexus and really it will adhd value
• Make usage of nan placeholders and see redeeming your template for early use

For example:

Once you’ve sent your email, you tin way its position successful nan “In Progress” tab.

If you get a backlink from nan domain, click nan cheque icon to move it to nan “Monitor” tab.

In nan “Monitor” tab, you tin way nan backlinks you’ve earned.

2. Find Broken Backlinks and Suggest Replacements

Broken nexus building is nan process of uncovering broken links connected reputable websites and convincing nan creators to switch them pinch moving links to your website.

It’s an effective nexus building method because nary 1 wants surgery links connected their website. And you’re providing an easy solution.

Broken nexus building is astir apt to beryllium successful if nan nexus was expected to constituent to your tract successful nan first place.

You tin find your surgery backlinks pinch nan Backlink Audit tool:

It’s besides a bully thought to cheque retired competitors’ surgery backlinks pinch Backlink Analytics. Because you whitethorn person contented to enactment arsenic replacements for theirs.

After searching a rival domain, spell to nan “Indexed Pages” tab and cheque nan container adjacent to “Broken Pages.”

The instrumentality will uncover your competitor’s surgery pages. 

Look retired for those that you person a bully replacement for. Then, you tin effort to get nan backlinks that constituent to them.

Upload your chosen prospects to nan Link Building Tool. So it’s easier to negociate nan remainder of nan outreach process.

In your email, explicate wherever nan surgery nexus is. And why your nexus makes a bully alternative.

Like this:

3. Ask Publishers to Link Your Unlinked Brand Mentions

Unlinked marque mentions are instances wherever websites mention to your marque without including a nexus to your site. And they mightiness beryllium consenting to adhd a nexus if you ask.

Find unlinked marque mentions pinch nan Brand Monitoring app. 

Configure nan instrumentality to hunt for branded position (and immoderate communal misspellings). And it will supply a study featuring each your mentions.

To attraction connected unlinked mentions, grow “Mention details” > “Backlinks” and prime nan circle alongside “Without backlinks.”

You mightiness besides want to attraction connected mentions pinch affirmative sentiment. Because these sites are much apt to fulfill your nexus request.

When you’re done, export your information arsenic a CSV file. So it’s easier to upload your chosen prospects to nan Link Building Tool.

Here are immoderate speedy tips for drafting your outreach email: 

• Thank nan patient for your affirmative mention
• Politely inquire whether it’s imaginable for them to see a nexus by measurement of attribution
• Suggest wherever nan nexus should beryllium placed and what URL should beryllium used

4. Acquire and Replicate Competitors’ Backlinks

When processing a nexus building strategy, it’s important to look astatine competitors’ backlinks. 

First, location whitethorn beryllium backlinks you tin acquire. 

In different words: If you person a amended type of your rival’s page, you whitethorn beryllium capable to person nan creator to nexus to you instead. 

This nexus building method tin springiness you a competitory edge.

Second, location whitethorn beryllium backlinks you tin replicate.

For example, a publication that interviewed your rival’s CEO mightiness beryllium willing successful interviewing your CEO, too. 

This method helps you to adjacent immoderate backlink gaps.

So, comparison your backlinks against competitors’ pinch nan Backlink Gap tool.

Enter your domain and up to 4 rival domains. Then, click “Find prospects.”

The “Best” tab is displayed by default and shows domains that nexus to each your competitors but not to you.

Click nan arrow successful nan corresponding file to study much astir each competitor’s backlink(s). And create a scheme for acquiring aliases replicating them.

Then, usage nan checkboxes and “+ Start outreach” fastener to nonstop your prospects to nan Link Building Tool.

When contented creators request master input aliases a circumstantial plus (e.g., a merchandise image) for their article, they whitethorn rumor a media request. 

Responding to these requests tin beryllium an effective nexus building maneuver because:

• It tin thief you get featured successful high-quality publications
• Responses are often speedy and easy to provide
• Creators often in installments their chosen contributors pinch a link

This method utilized to beryllium called HARO nexus building, because group chiefly utilized nan HARO (Help a Reporter Out) level to find requests. That level is now called Connectively. 

If you subordinate Connectively arsenic a taxable matter expert, you tin hunt for applicable requests. And motion up for email alerts.

When you find a applicable request, effort to springiness nan creator precisely what they need. And respond arsenic quickly arsenic possible.

This will maximize nan chance of your submission being used.

6. Use Digital PR to Grab Journalists’ Attention

Digital PR is nan process of generating online media sum for your brand. And it tin beryllium an effective backlink building technique. 

Generally, it useful for illustration this:

1. You create a communicative related to your marque and a existent trend/news story
2. You administer this communicative to applicable writers via a press release
3. Writers screen your communicative and whitethorn in installments you pinch a link

It’s imaginable to get sum of institution news—e.g., mergers and acquisitions, caller hires, and merchandise launches. But you whitethorn person much occurrence pinch imaginative campaigns.

For example, CV Villas researched nan bluest waters successful nan world. And nan communicative sewage picked up successful ample publications for illustration USA Today.

Digital PR campaigns for illustration this tin make precocious volumes of mentions and backlinks.

For nan champion chance of success, build your imaginable database pinch a instrumentality for illustration Prowly.

You tin find media contacts based connected topics, locations, and more:

Save your chosen contacts to a list.

Then, you tin draught and nonstop your transportation wrong nan tool.

7. Create Link Bait

Link bait is contented that people accrues backlinks. Usually because it:

• Acts arsenic a useful root for writers—or a useful assets for their readers
• Ranks prominently successful hunt engines (i.e., is easy discoverable)
• Delivers worth that’s difficult for others to replicate 

Imagine you’re penning astir mortgages.

You mightiness not person nan resources required to create a owe calculator. So, you look for 1 you tin urge to your readers. And nexus to it from your page.

Like this:

You mightiness besides want to see immoderate statistic astir humanities owe rates. So, you hunt for applicable data. And mention nan root successful your article.

Like this:

Think astir nan types of contented successful your niche that group mightiness want to nexus to.

Then, effort to create nan very champion type of it. And optimize it for search.

You tin besides amended your content’s discoverability by:

• Posting it connected societal media
• Sharing it successful applicable communities (as agelong arsenic it’s genuinely helpful)
• Linking to it from your email newsletter

8. Collaborate pinch Your Partners

If you person immoderate partnerships pinch businesses, organizations, aliases influencers, spot if you tin get backlinks retired of them.

For example, vendors/suppliers mightiness want to:

• Announce your business connected their blog
• List you connected their “clients” page
• Publish a testimonial you’ve provided
• Create a lawsuit study astir your business

And this gives you nan opportunity to get backlinks for illustration nan 1 below:

You tin besides tally collaborative trading campaigns to multiply your nexus building efforts.

For example, Levi’s collaborated pinch McLaren to create a clothing range. Both brands person promoted nan business and apt earned each different links successful nan process.

9. Recover Lost Backlinks

If 1 of your backlinks is removed, see trying to get it back. Because if a domain linked to you successful nan first place, they’re astir apt consenting to do it again.

After all, nan creator mightiness person deleted your nexus accidentally. Or possibly their contented needs person changed, but they’d beryllium consenting to see a nexus to thing other connected your website.

Find and show your mislaid backlinks pinch nan Backlink Audit tool.

After mounting up your project, spell to nan “Lost & Found” report.

Click nan bluish number adjacent to “Referring Domains” > “Lost.”

Then, click “Advanced filters,” prime nan “Authority Score” drop-down and group a civilization scope from 50 to 100. (This intends links from those domains are apt to beryllium nan astir beneficial.)

Like this:

You’ll spot charismatic domains that you’ve mislaid all backlinks from successful nan specified clip range—i.e., domains you nary longer person immoderate progressive backlinks on.

Visit immoderate root URL to effort to activity retired what happened to your backlink.

If you want to comparison against nan aged type of nan page, you mightiness beryllium capable to find it connected nan Wayback Machine.

Think there’s a chance of getting your backlink backmost (on nan original page aliases elsewhere connected nan site)?

Send a friends email to nan page aliases website owner.

10. Build Your Brand

One of nan champion ways to get links is to build marque awareness. And a beardown brand identity.

Because it increases nan chance that contented creators deliberation of and take your marque erstwhile adding links.

For example, WebMD is simply a well-known and well-regarded wellness site. So, erstwhile creators request to root wellness information, they’re apt to nexus to WebMD.

Here are immoderate ways to build a marque that group nexus to:

• SEO: Get unpaid vulnerability successful hunt motor results pages
• Social media management: Expand your scope and build connections done societal platforms
• Digital advertising: Pay to beforehand your marque successful applicable locations
• Influencer marketing: Incentivize influencers to beforehand your marque to their audiences
• Guest blogging: Write charismatic blog posts for applicable sites successful your niche
• Content marketing: Create and administer contented that boosts your visibility and topical authority

There’s besides a flywheel effect successful nexus building:

The much links you acquire, nan much your authority and visibility increase. Making it easier to build links successful nan future.

Set nan flywheel successful mobility pinch Semrush’s Link Building Tool.